04/01/2021
Rules for conducting primary market research in India
While conducting primary market research in India, do ensure you have considered the following aspects.
Rule 1 representation of major states
Rule 2 representation across various town class
Rule 3 consumer surveys have a criterion of Socio-Economic Classification
Rule 4 ease of recruitment of target group
Rule 5 an adequate sample size
Rule 6 appropriate interviewing methodology
Rule 7 on the data capture methodology
Rule 8 questionnaire translation in place
Rule 9 time for translations
Rule 10 the questionnaire
Rule 11 sensitive to the cultural nuance
Rule 12 conscious about the festivals and holidays in India
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Planning to conduct a market research study in India and are confused about how to conduct it?What are the things to keep in mind while conducting market research in India?Are you finding issues with your data due to the under-representation of sample coverage? In my market research career, I have r...
