15/02/2025
Comment your favourite LOGO and visit my profile to see what actually got selected. ✊💅
When designing the identity for True Harmony, the goal was clear: balance, structure, and timeless appeal. The brand is deeply rooted in architecture, so the logo had to reflect that—clean lines, precise geometry, and an interplay of space.
A mix of modernist, brutalist, and organic architectural principles shaped these explorations. The design process drew inspiration from legendary architects like Norman Foster, Bjarke Ingels, Tadao Ando, Geoffrey Bawa, and BV Doshi—masters of balancing structure with openness.
Some directions leaned into rigid symmetry and modular grids, while others explored negative space and organic integration. There’s a clear nod to Bjarke Ingels’ playful yet functional approach, Foster’s sleek minimalism, Ando’s poetic concrete work, Bawa’s tropical modernism, and Doshi’s contextual design.
From Japanese minimalism to vernacular Indian elements, the goal was to create a logo that feels architectural—bold, intentional, and effortlessly structured.
No fluff, no excess—just True Harmony.