imasterji

imasterji Short simple marketing hacks delivered to your feed with love in the form of video, text and audio. Stay tuned!

14/12/2024

The best stories are discovered, not delivered.

Let customers feel like they found you, not that you found them,
like how Reddit communities grow organically.

21/03/2023

Friendship is a journey that 2, 3, 4, ...n number of individuals embark together without the sight of a common destination.
It is the shared journey that creates the memories and shared milestones, not the destination.

13/03/2023

❌ it is not the words that influence people
✅ it is the thoughts/images that these paint that influences them

31/12/2022

As we consume content on a daily basis, it's important to be mindful of the types of content we're taking in. Broadly speaking, content consumption can be divided into two categories:

1. Content that drains us, such as mindless browsing that provides little value or benefit.
2. Content that makes us sharper, including thoughtfully consumed material that is intended to enhance learning, stimulate growth or enable us to impart knowledge to others. The latter type of content can have a positive, lasting impact on our personal and professional development. Choose wisely!

24/11/2022

Trust is the weakest reserve currency in our lives.

Why???

It takes time to build this reserve currency.
Once broken, no one ever wants to collect this currency ever again.

When the same logic is applied to business accumen, the one thing that makes a business unit different from a brand business is the currency of trust that the brand has been able to build with its consumers.

23/11/2022

when establishing brand values,
ask yourself these questions:

1. is it genuine
2. is it liveable
3. compelling internally: does it motivate people to work for the brand?
4. will it mean anything to customers
5. relevant to the brand?
6. does this contribute to you being distinctive as a brand?
7. does it have longevity/sustainability?
8. communicate value to the people?
9. can this be brought to life by behaviour?
10. would you fight to preserve this value?

22/11/2022

strategy is the destination,
tactics is the journey.

21/11/2022

branding is about reaching a wide intent driven audience
who will be interested in your story.

20/11/2022

success has many relatives, failure is an orphan.

16/11/2022

a simple answer

to this question...

stated below

can help us build our brand proposition:
“What do you have to offer that’s different from what’s already out there?”

figure it out, stick to it.
create campaigns that spread the messaging.

16/11/2022

we love reason and rationalising our decisions.

don't think otherwise for your brand.

your ad copies should give the audience a reason to buy.

15/11/2022

this is the worst mistake of a D2C owner:
thinking of retention as a metric post-consumer onboarding (typically after the delivery of the product)

while it is true to some degree.

we can avoid this mistake by laying the foundation for higher retention through:
1. on-time delivery
2. great support (pre and post-sales)
3. increasing the touch points to build conversations with the consumer.

Address


Telephone

+919930766636

Website

Alerts

Be the first to know and let us send you an email when imasterji posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to imasterji:

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share