10/06/2026
When you think of Amul, what’s the first thing that comes to mind? 🤔
Exactly. That’s what a great mascot does for a brand. It becomes the brand itself.
For their mascot inspired by the brand’s logo, Adil Supermarkets wanted a larger than life character that could shop, celebrate, and connect with real people across every campaign. And so we built Piku. 🦚
Right from the ideation phase to a full Holi campaign, every expression, posture, and detail was designed to make Piku feel less like a mascot and more like a member of the family. And honestly? The response proved we got it right. 🎨✨
Does your brand have a face yet?
⭐️DM us or comment “MASCOT” to get started!