Global Umbrella

22/05/2022

Are you familiar with CRO (conversion rate optimization) testing and SEO split testing? 🤔 Let's learn together!

In CRO testing you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email.
In CRO testing:
👉 You're testing two versions of a web page or an email
👉 You're testing for web traffic you already have or an email list
👉 You're trying to increase your conversion rate with on page elements
👉 CRO testing gives a conversion win on one page or email
👉 A CRO test doesn't scale across many pages or email messages
👉 CRO testing requires a new test for each page or email you want to test

In SEO A/B testing, we're solving for Googlebot:
👉 You're splitting a group of URLs into two groups (control and variant)
👉 You're testing for an increase in organic web traffic
👉 You're attempting to increase the number of clicks from Google
👉 It allows you to roll out a positive test to sections of your website
👉 SEO A/B split testing scales optimizations across enterprise websites
👉 In SEO split testing, you can have hundreds to thousands of URLs within a test

So, which one is for you? https://bit.ly/3yC5kBs

22/05/2022

A social media presence is essential for most companies — but remember that you also need to track your KPIs! 💡

➡️ It measures the impact your social media has on your overall marketing performance
➡️ It helps to demonstrate the overall value of an investment in social media

By studying the data that your social media strategy generates, you can make good decisions about what to post or not and adjust your approach. Never underestimate the power of social media! Find the most important KPIs to track here👇
What would you add? 🤔

11/05/2022

A DDoS (distributed denial of service) attack can be quite damaging for businesses, institutions or providers whose income or service depends on users visiting their websites.

They are called "distributed" because they use multiple remote computers to launch denial-of-service attacks.

Full story link >>> https://www.newsclick.in/How-Devastating-DDoS-Cyberattack

11/05/2022

11/05/2022

Oh, the stress of starting a new blog! 😖

Attracting high-value traffic to a new blog is not easy, but it is achievable if you approach it in a considered way.💡

The writing aspect of getting high-quality, relevant traffic to your blog is only one step in the process.

You might discover that you’re quite skilled at all the pre- and post-work that goes into creating and promoting a great blog, but that the writing portion just isn’t the best use of your time. Not only is that OK, it’s actually quite common.

There are actually several sources you can target to attract traffic to your blog. These include:

👉Direct traffic
👉Referral traffic
👉Paid traffic
👉Email traffic
👉Social traffic
👉Organic traffic

Remember: A blog can be a critical success factor in your online growth.

Learn more and drive that traffic to your blog: https://bit.ly/3BSDuQ6.

26/04/2022

What would it take for you to grow your business to $10MM in the next 3 to 5 years?
WE'LL SHOW YOU EVERYTHING YOU NEED TO KNOW ABOUT GROWTH HACKING.

https://globalumbrela.com/growth-hacking-strategies/

17/04/2022

Is there a secret formula in order for an article to perform well? 👨‍🔬 We might have found it.

By analyzing the visits, backlinks, and Facebook shares of 500K high-performing blogs, we tried to answer this question: What do they all have in common? 🧐

Check out our State of Content Marketing 2022 Global Report and learn key factors to consider when designing and producing content in 2022. In particular:
👉 Headlines (types, H1 length, and specific word choice)
👉 Structure (heading depth, list presence, and overall complexity)
👉 Visual content (the presence of images and video in numbers)
👉 Article quality and topic coverage (considerations for user intent, article length, and offering unique value)

https://bit.ly/3DgbNTa.

17/04/2022

Whether you’re a small, independent business or a part of a global enterprise, creating original content is necessary ✍️

If you're lacking time or knowledge to write new, SEO-friendly content on a regular basis, try a content writing service 👀 Here are 5 tips to create a content writing service brief to get back better content 🙌

1. Plan your goals
Start by making sure that your goal for the content is clear.

2. Get to know your target audience
Once you have a clear understanding of what the goal of your content is, you will then need to specify who the audience is.

3. Research your keywords
Understanding your audience and your goals are important, but for your content to rank, you also need to understand what keywords to use.

4. Keep a close eye on your competition
Sometimes you can have content written that you love, but it still doesn’t rank as you would expect. Try avoiding this by working with your competitor's successes or failures.

5. Don’t be afraid to outsource
It’s really important to remember that outsourcing content isn’t an act of defeat. Content takes time and practice; sometimes adding another pair of eyes to a project can work wonders for your content creation.

👇 https://bit.ly/36YsqXd.

12/04/2022

Google's John Mueller offers advice on what the best way is to use alt text within the context of SEO Google's John Mueller offers advice on what the best way is to use alt text within the context of...

08/04/2022

08/04/2022

SaaS Content Marketing: A Complete Guide has everything you need to plot out and implement a successful content program for your software brand.

05/04/2022

Want to see a website's structure *without* having to first crawl that website?

Now you can, with our all-new Site Structure report 🔥

You can also view top-level metrics for each path—and analyze the top sections for organic/paid traffic, referring domains, and more.

(Please note this report is only available on new Advanced / Enterprise plans. If you're currently on the old Advanced plan, you'll need to resubscribe to the new one—reach out to [email protected] for more details and help.)