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20/01/2020

GROW YOUR FACEBOOK GROUP 10X- PART 1

Facebook’s organic reach is reducing drastically on a monthly basis. Even pages with a huge number of followers seem to get very small reach nowadays. The situation is even worse for brands and business pages which find it difficult to produce viral or meme-based content. One of the workarounds around this would be to create a Facebook group. Nowadays, having an engaged Facebook group while regulating the members’ posts to keep it spam free can be one of the most profitable assets for your business. There are a few ways in which to increase your group members organically and a small hack at the end to grow at 10X.

1. HIGH ENGAGEMENT AND REACH: Almost all small business posts don’t reach a lot of people and hence do not attract a lot of likes, comments and shares. This can all change if you have your own Facebook group as you can pin a post to the top, provide good visual, informative and engaging content. As long as you keep posting value based content on a regular basis, your group will grow exponentially and your engagement rates and reach will skyrocket. Facebook Groups are designed for commenting, likes, and overall engagement.

2. PROVIDE INSIGHTS AND TEACH: You are the leader of your Facebook Group, so you get to decide what the content is comprised of. It’s a place for you to explain, motivate, inspire, and teach the content that you love. If you provide very good content which solves your audience’s problems or if you take time to respond to their queries, you will get a lot of engaged members on your group.

3. USE POLLS, GIVEAWAYS AND CONTESTS: Polls can be used to test new products, services or anything relevant to see which would provide the most value to your TA. Ask them absolutely anything and your followers will respond. Use polls to learn about what your community needs or wants from you, find out what are they struggling with (so you can better tailor your offerings to be exactly what they need). Get opinions on logos or colors or anything else you need input on from your target market — for free.

You can also giveaway a product or a free mentorship/consultation to members of the group based on a lucky draw or contest. You can ask people to invite friends into the group and give the prize to the person who invites the most people to the group or any contest of your choice.

4. TOP THE NEWS FEED:Most small businesses have the problem of not reaching their page followers due to limited reach. Well, Facebook group posts-especially those which are engaging will appear at the top of your members’ feeds. You can make use of this to send tons of traffic to your website.

5. PAID ADVERT HACK: Using paid advertising can help you grow your group rapidly and at a very low cost. You can also target the people who are relevant to your niche in your ads manager. But there’s one small problem with that approach. Facebook doesn’t allow you to send visitors directly to your Facebook group page or anywhere internally within Facebook.

But there is a way to overcome this. While creating your ad, instead of directly inputting your page link in the URL column, you can use a URL shortening service like Bit.ly to shorten the link to your page. The input the shortened link into your advert URL. Now, you won’t have any problems with Facebook and your ad will send your audience to your group page. This is a quick-fire way to add hundreds of members to you group everyday.
Hope the post was of value. Thanks for reading.🤩

17/01/2020

Is there anyone who is not on Facebook nowadays? Everyone and their grandpa is actively using the platform to interact with their loved ones and the world. Facebook is growing at a rapid pace and that doesn’t seem to be slowing down anytime soon. What this means for start-ups and established business owners is that your target audience is definitely active on the platform giving you access to a wide range of highly targeted prospects who use the platform. In the recent past, it has become one of the most predominant tools in any business’ marketing arsenal due to its ability to target extremely focused audiences for relatively cheap costs.

But, the first thing you should do is to define the purpose Facebook is serving for your business. Some businesses use Facebook to interact and communicate with their fans. Others use it as a medium for customer support, still others for generating leads for their businesses and so on. Doing this early on can help define your objectives and craft your business page on Facebook according to your purpose. While, there are myriad social media channels to leverage, Facebook is the most common and user-friendly channel to help you convert users into loyal customers.

As it is an “in the moment” type of platform, Facebook can help you bring in repeat customers who can turn into loyal evangelists for your brand. However, a lot of small businesses are still very much in the dark about the magnitude and reach of social media. If you as small business owner are looking to get more customers with minimum cost, Facebook is where you can get started.

I have jotted down a few ways in which you can leverage Facebook to skyrocket your business:

CONTENT ENGAGEMENT:
The phrase “Content is king” is still very relevant in today’s day and age especially on a cluttered social channel like Facebook. Develop and churn out engaging and high quality content which in turn directs traffic and interest towards your website. The content need not be perfect but should be socially engaging. Just focus on the niche you are in and try to create relevant content which your audience cannot resist and backlink it to your website and page to gain traffic and increase conversions eventually.

But before you promote focus on growing a community of loyal evangelists who can do a lot of good for your company via word of mouth. The reason to do so is because you have to build trust within your community, and your community need to trust that you would broadcast useful content that will add value to them. People will only buy from you when they have trusted your business.

FREEBIES:
If you have a product which is on the cheaper side, you could conduct a lucky draw or a “Tag a friend” campaign to increase your page following and give away a product to one lucky winner. This can result in a massive social boost for your business if there are a lot of tags and shares of your post. A small freebie can result in a massive exposure for your brand at a very low cost.

FACEBOOK CONTEST :
A contest is another great way to grow fans and grow your business on Facebook. What is the difference between a freebie and a contest? Well, a freebie is usually a giveaway of a low-cost product for example a free meal at a restaurant. But items offered in a contest are usually high ticket like free lunch for you and your family at a restaurant for a week.

The reason why contests work is because they not only help grow fans on a page, but it helps to grow email leads too. You can use a lot of contest and raffle software tools like Vyper or Rafflecopter to collect leads and then sell your products later on. But remember, the contest prize should be good enough to attract a lot of tags, shares and comments, a bad prize won’t attract any attention.

PAID ADS:
You can also use Facebook’s advertising platform to help you achieve your objectives. Using the paid platform, you can reach a huge number of people at a very low cost, especially if you are in a developing or third world country where the advertising costs are even cheaper. Paid marketing channels such as display ads can help you grab user’s attention and consideration for your product. Display ads are visually appealing and can push the user towards purchasing the product. You can also customize your user demography to target the right set of audience as paid ads enable you to give your specifics on who you want to target on Facebook.

Also paid ads can be shown to highly targeted audiences based on their demographics, interests and behaviors. Also the Audience insights tool by Facebook can give you a deeper understanding of your buyer personas, their dreams, needs, wants, the celebrities they follow, the websites they visit, the places they shop at and so on.

So, what are you waiting for? Go ahead and use Facebook as an initial stepping stone to take your business online. If you have any questions regarding this, feel free to ask and I’ll be glad to answer them.

P.S. Any and all feedback is welcome. It will help me make better and more relevant content.

P.P.S. If you found this content useful please leave a like, comment or share as I revel in vanity metrics.

Meme source: Google

08/01/2020

Loyalty and trust are the cornerstones of any human relationship. But these emotional attachments are not limited to human interactions but are also applicable to relationships between brands and their audience. Building a loyal following should be one of the requisites of any company. Loyalty is an extremely potent tool in the marketplace as the cost of retaining a loyal customer is way cheaper when compared to obtaining a new customer. Also, evangelists of your brand will advocate your products resulting in some free marketing and reach.

IS LOYALTY NECESSARY?

Loyalty is a priceless commodity. Businesses want their employees to be loyal to the company. Marketers want loyal and repeat customers to reduce their customer acquisition costs. Generally, loyalty is earned gradually, but there is a simple way in which loyalty can be inculcated in your employees and audience. Researchers at North-Western University and the University of California, Berkeley, led by Hal Ersner-Hershfield found that having subjects visualize alternatives which may have occurred in the history of the company made them more patriotic and loyal to the entity. Similarly, reflecting on the shaky origins of a company made its employees feelings toward the company more positive in nature.

The researchers ran a series of tests to determine the effect of loyalty and its benifits. They asked subjects to reflect on how the United States came into being. Half of the subjects were asked to reflect on what their world would be like if the country hadn’t come into being. (This is called counterfactual reflection.) The other half were told to think about what their world is like because the country did come into existence (factual reflection). The sub- jects told to imagine the “what if the country hadn’t come into existence” scenario demonstrated higher levels of patriotism in subsequent testing than those who reflected on their actual situation.

This principle is not limited only to the feeling of patriotism or loyalty toward one’s own country but can be used in the world of business as well. A similar test that had subjects reflect on the origins of a company showed a significant boost in positive feelings among those who thought about the counterfactual condition, that is, the differences in the world or their own lives had the company not been created. These series of tests show that loyalty plays a vital role in what the audience thinks of a particular entity.

FEDEX AND BLACKJACK:

Most companies have had nervous make-or-break moments in their history. FedEx can be considered as one of the prime examples of such a moment. The company was almost out of cash when its founder Fred Smith flew to a Las Vegas casino in a desperate attempt to generate enough funds to pay all of his employees their month’s salary. (Yes, he won enough hands of blackjack to pay his employees. Today, the firm employs 275,000 people worldwide. Just about every company has some sort of story like that (although perhaps not quite as dramatic), and subtly letting employees think about how different their lives would have been and how they would have been affected if things didn’t pan out like they did.

BRAND FOMO:

The researchers didn’t test this approach, but it seems that employees who may have had a few positive opinions about the company due to some increase in their job satisfaction since being employed, such as promotions, pay increases, home or car purchases, and so on, reflecting on the company’s role in this and, more important, the detriments which the said employee might have faced if he hadn’t joined the company, might result in a higher loyalty quotient toward the company and a positive outlook toward their responsibilities.

PRODUCT FOMO:

Has a customer had a positive experience or received real benefits from interacting with your brand and its products? Has your product helped reduce his or her cost or improved his or her efficiency? Have there been fewer delivery problems than with past vendors? Helping customers visualize alternative scenarios and bad past experiences from their previous brands would be one way to enhance their positive feelings about their relationship with your brand.
But be cautious about this. There are a lot of ways a poorly planned approach to this technique could backfire on your brand. If you call an employee into your office and tell him, “Think about what your life would be like if you weren’t employed by us,” it will probably reflect poorly on you as an individual and their opinion on your company. Similarly, telling a customer, “Imagine how screwed up your manufacturing schedule would be if you were still dealing with your old, unreliable supplier,” won’t come across as positive and professional but would sound smug instead. But, if you avoid the bulldozer approach and are subtle in introducing these alternative scenarios, you will produce a massive boost in terms loyalty and emotion without offending the other person.

Hope the post was of value. If it was, please like, share and comment. Also, comment if you want me to write about any other topic related to marketing. If you have any questions, feel free to ask.🤩🤩

24/12/2019

FAILING IN SOCIAL MEDIA? I MAY HAVE AN ANSWER

Pictures are often used to grab attention, but an interesting experiment done in the healthcare shows that doctors (and in this target group, radiologists) were more meticulous and thorough while examining a patient’s file when a photo of the patient was attached to the file. But even though radiologists rarely see and interact with their patients face to face, they still said that they felt a lot more connected to the patients whose photos were attached.

Just the alteration of a single inclusion of a photo of a patient made these medical professionals behave differently. This might have implications for how medical records are kept and transmitted, but how can marketers use this knowledge?

REASONS TO USE IMAGES:

This advice is specifically for people who either don’t post content at all for their social and those who just put out text updates. Images can be a great stepping stone for creating consistent content and then once you get the hang of it, moving on to video based content.

Articles with images get 94% more total views than those with just text. Creating visually appealing images is getting easier by the day. A part of your content strategy could be putting out value posts, informational posts, quote based posts, funny quotes, memes and even reposting good content posted by someone in your niche.

Including a Photo and a video in a press release increases views by over 45%

60% of consumers are more likely to consider or contact a business when an image shows up in local search results. But that doesn’t mean that every single photo on your page should be about your brand. For business pages, I often use a 70:20:10 rule. This means that I create 70% of posts to be informational and value based, 20% to be viral/quotes/reposted content and 10% to be subtle hints to the services my client offers. This could also be a framework which you could use for your business.

In an eCommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product. If you have such a site, product photos should be of utmost importance to you. Having high quality pictures and videos complimented by good Ad and website copy will dramatically increase the perceived value of your product.

In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%) This shows that having really compelling images from all angles will really help boost your conversion rates an

Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text). So those of you who are not posting regularly, you can start posting, reposting and adding quotes on all your channels to increase engagement and improve your audience base.

DOUBLE YOUR AUDIENCE BASE AND ENGAGEMENT:

• FIND IMAGES WHICH RESONATE WITH YOUR TARGET AUDIENCE:

You don’t have to start from scratch in this regard, you can identify a few competitors or leaders in your niche and see what type of images are resonating with their audience because their audience will be similar to the audience you are trying to build/you already have. Emulate their winning content and create ads around those pieces of content. But consistency is the key here. Make sure you post 1-3 times a day initially.

• SOURCING/CREATING IMAGES:

You can do this either by outsourcing your content or creating them in-house using tools like canva.com and unsplash.com to create some pretty good graphic designs.

If your business revolves around visually appealing content, you could invest in a smartphone with a good camera to capture your audience’s attention.

Else, you could buy images from sites which are of high quality and incorporate them in your social media and website content strategy.

I really hope this post will inspire you to create more content consistently and then make the transition to video. Wish you the best of luck with your content and if you have any queries regarding this, feel free to ask. Cheers.

21/12/2019

19/12/2019

DO YOU USE BABIES?

We as humans interpret photos and videos to emulate the representation of reality. This makes photos, videos, illustrations etc. a vital cog in any advertising campaign. So marketers compete with each other to create better visual content in order to gain the attention of the viewer. Nowadays most digital marketing advertisements are in the form of video or visually appealing pictures.

I NEED A BABY:

Since the beginning of advertising, marketers have noticed that pictures having babies in them are more likely to garner more attention than those that do not. What this has resulted in is that almost every brand uses babies in their ads at least once along with a cute and unrelated caption which has nothing to do with the actual product that the company offers. As scientists recently concluded, decades of advertisers were absolutely on target when they thought that the presence of babies in a picture draws more attention from the viewer. Also, scientists concluded that our brains work in such a way that they respond to pictures of babies and even adults with baby like features in a different way than which they perceive adults who did not have baby like features.

SCIENCE BEHIND BABY ATTENTION:

The urge to cajole, coo and cuddle when an adult is in the presence of a baby turns out to be an innate response which is triggered, at least in part, by the physical structure of an infant’s face, according to new research that actually shows how this process of getting all lovey-dovey in the vicinity of a baby actually works in adult brains. These findings can explain a variety of behaviors, including why adults connect in this way with babies, why most parents immediately gravitate to their kids and why many men appear to be attracted to women with baby-like features.

All elicit an attraction and parental brain response beginning in the medial orbitofrontal cortex, which is at the front of the brain just over our eyeballs, the new study, published in this week’s PLoS ONE, determined.

“The brain activity in the orbitofrontal cortex could help us pay more attention, protect and cuddle the infant,” lead author Morten Kringelbach told Discovery News.

Kringelbach, a senior head of research in the Department of Psychiatry in the prestigious Oxford University and his colleagues compiled a massive database of infant photos which were obtained from the digital videotapes of 27 infants who were filmed, for the experiment of course, in the comfort of their own homes. Ninety-five male and female adults were used as reviewers in this experiment and these hundred people rated the emotional expressions of the babies from “very negative” to “very positive” effects on their overall mood in general.

A neuro-imaging technique called magnetoencephalography, which provides resolution of whole brain activity up to the millisecond at millimeter-level detail, was then used to monitor the brain activity of 12 of the adult reviewers chosen at random. The dozen participants focused on the a red cross which changed in color repeatedly on a computer screen while adult and infant faces flashed before them at intervals of 300 milliseconds.
The researchers found that exposure to both the adult images as well as the images of infants both initiated activity in the brain, but when the participants were shown the pictures of adult humans, the exposure to the images lit up the back of the brain while baby pictures lit up an area in the front of the brain associated with emotions. This serves as the basis for emotion marketing, in which an emotional attachment is formed between the viewer and the product/brand.

Emotion marketing leaves a longer lasting impression and also forms emotional attachments with the consumer making them evangelists of your brand. The takeaway from this snippet would be to try and launch a baby-centric campaign for your brand and test the waters even if your brand has nothing to do with babies. You can take a look at Michelin Tires’ advertisement which has a baby holding a tyre with the caption, “Michelin. Because there’s so much riding on your tires.”. Similarly, launching a small scale campaign for your brand featuring a baby may increase your revenues drastically. Remember to keep testing different ideas and deploying small scale campaigns based on these ideas as you never know what may click for your brand.

CONCLUSION:

This is a magnificent example of how neuro marketing research (although these researchers weren’t focused on marketing) and the understanding of the workings and psychology of the human brain often serve as a platform to establish what good marketers have known either by intuition or through age old, conventional and behavioral research techniques. It’s interesting that this study used MEG scanning equipment, a technology that hasn’t gotten much public neuro marketing attention to date. The idea is to use these already existing research data and incorporating them into real life campaigns effectively. This is where understanding buyer personas, customer psychographics and buyer psychology comes in. If we are able to understand the reasoning behind why a consumer purchases your product, then marketing to your target audience will be a walk in the park.

Thanks for reading. If you have any questions about this topic or marketing in general, feel free to ask and I’ll be happy to help in any way I can.

16/12/2019

I’M FONT OF YOU

Fonts play a major role in advertising and conveying your message to your audience. Do you need a customer to fill up their details? Do you need sign-ups for a Non-profit organisation? Research shows that more people sign up to these desired actions if the form is easy to read and simple in typography. Hyunjin Song and Norbert Schwarz were researchers who showed that the way we perceive information and estimate its difficulty can be drastically by the complexity of font typography. They also found that the people who registered for a particular event which had forms of a simple font had a higher attendance/follow up than those who were asked to fill up a form with a funky font.

FONTS AND WORKOUTS:

The researchers conducted an experiment based on the assumption that the likelihood of a person sticking to a workout regimen is proportionate to the length of the workout. A longer workout time estimated by the subject would mean a greater commitment to the workout routine, and people would be less likely to join the program or continue to perform these workouts. This is all based on simple logical reasoning, but Song and Schwarz decided to test two groups of subjects. The first group saw the list of different exercises in the routine described in a simple font (Arial), while the second group saw the exact same list of exercises but in a harder to read font, Brush.

The results were astounding – the subjects who read the same instructions in the hard to read font estimated that the regimen would take twice as long to complete. The first group who read the easy to read font estimated that the workout would take them 8.2 minutes to complete whereas the second group estimated a completion time of 16.1 minutes. It goes without saying that the first group would most probably stick to the regimen till the end.

FANCY FONTS FOR FANCY RESTAURANTS:

If you are selling an expensive product, describing the features could be written in a difficult to read font as it might give the impression that a lot of work went into the creation of the product and the skills required to build the product was higher. Similarly, in fancy restaurants, it makes sense to have stylish fonts in order to increase the perceived value of the dish and the expertise of the chef. But this approach works in a restaurant because people would likely want to know what the dish consists of and would invariably read till the end. However, in the use case of a product, customers may just skip the entire description and move on if it was too difficult for them to read.

IMPROVE YOUR TYPOGRAPHY:

Less is more - In your messaging, banners, ads and web pages keep the number of fonts to a minimum. In my experience, 2-3 fonts at the most work best. However, I have seen many ads using even 7-8 fonts in their messaging. This not only confuses your audience but also disrupts the flow of the copy.

White spaces - Take a leaf out of the book of Apple and use minimalist text with lots of white spaces between paragraphs. This gives the customer some breathing space while they consume the content instead of bombarding them with huge paragraphs of differently colored text boxes.

Contrast is key - Choose to display the most important components of your messaging in a different color/size/font than that of the rest of the web page as it would help the customers differentiate between the various elements on the page.

Consistency is the lock - Keep the messaging, font and size constant across the majority of the page instead of being all over the place in terms of size and color. Don’t give too many interruptions with fluctuations in size and colors as doing this will shift the focus of the customer.

MISTAKES AND REMEDIES IN TYPOGRAPHY:

Capital letters: Use limited FULL CAPS words in your website and ad copy. They DRAW attention AWAY from the REST of the text AND cause UNNECESSARY fluctuations WHICH in turn makes the MESSAGING on the PAGE look UGLY and INCONSISTENT. If you want to emphasize some particular lines/words use italics for emphasis. If you have to set words in capitals, use proper small caps either with or without initial capitals.

Quotes and Apostrophes: Use quotes which look like “66” and “99” when you quote text instead of only using apostrophes. It makes the quotes look professional and different from the other generic text on the page.

Justification:Don’t use left and right aligned text in a web page copy if the justified text looks decent and without too many extra spaces. If the justified text has too many spaces, go for a right aligned text and focus on perfecting the placement in such a way that the text looks aligned without too many jagged edges and waves.

CONCLUSION:

You might not have given a second thought to typography and fonts so far in your marketing efforts but it is my suggestion that you start incorporating these guidelines as building blocks for your messaging and website copy. If there was just one thing you want to take away from this, it would be that unless you are selling premium/luxury goods, stick to basic fonts on your messaging and watch your results skyrocket.

“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.“
Arthur C. Clarke

All inputs, suggestions, questions and feedback are welcome. Your feedback is essential as it will help me improve my content. Also, all queries and questions are welcome and I'll be glad to answer them.😁

11/12/2019

YOU’RE MY ENEMY!

Do you have enemies? Well, if you haven’t, I advise you to come up with one soon. From time to time, we see a lot of huge corporations employ this tactic. In some instances, the best thing for a brand to have if they want fiercely loyal customers is to have a rival brand. What would be even more effective is if the rival had a completely different branding strategy and buyer persona. This can clearly be explained with the use of the perceived rivalry between Apple and Microsoft. Apple has created the perception that they are a brand whose customers are creative, passionate individuals while those who use Microsoft products are boring. Most of the Apple users are evangelists to the brand providing free exposure to the brand while being proud and fanatical consumers of Apple themselves. Do you want to create a legion of evangelists who are fanatical for your brand and your products, just like Apple has? Then read on….

BUT APPLE HAD STEVE JOBS!

A small experiment conducted on people who were Apple evangelists/fans showed that when they talk about Apple and its products, the areas of the brain that lit up were the same as that of the areas triggered by religion. But didn’t Apple have Steve Jobs at the helm with a huge marketing budget? Is it possible to build the same kind of loyalty in your own customers? Luckily, there is a way and it lies in the results of an experiment conducted 40 years ago. The psychologist Henri Tajfel conducted an experiment to find out how seemingly normal people could commit genocide. His main field of study consisted of analysing how easy or difficult it was to make subjects of one group of people associate themselves to the loyalty of one group and discriminate against the other group.

One of the really interesting things of Tajfel’s research and research done by other social scientists is that one thing about social identity is that it’s incredibly easy to form in-groups and out-groups. They did crazy things like flip coins, have the people choose a preference for a kind of artwork, and things that were absolutely meaningless in terms of distinguishing people from other people. Nevertheless, these most trivial distinctions could be created and amplified to the point where group behaviour was changed. This shows that is really very easy to create distinctions between groups of people and brands can use this to grow their legion of loyal followers.

HEADS OR TAILS?

Tajfel performed experiments by giving meaningless tasks to people like asking them to choose between two painters or asking them to guess the number of dots on a screen. He then split them into groups based on their answer. What was really startling was the fact that when the groups were asked to distribute real rewards, they became loyal to their own group and distributed the rewards miserly to the other group. It went to such an extent that when a game of sorts was played, people became attached emotionally to their group and began cheering for members of their own group and booing at people from the other groups. This led to the theory of Social Identity which states that people have a tendency inherent in themselves to categorise and associate themselves into groups.

ETSY’S BUNNY RABBIT TRICK:

The bunny from the hat trick in magic is one of the most common magic tricks performed. Like almost every trick in magic, the success of this trick lies in the magician’s skill of making the audience concentrate on an irrelevant action while he nimbly takes the focus away from the real moves that go into making the trick successful.

Rob Kalin, the founder of Etsy used this tactic to build his loyal following. You’re probably familiar with Etsy. It’s an organized marketplace where artists and craftspeople can sell their one-of-a-kind creations. Most small business owners can sell their products on the site. Etsy is a massive business with over 800 employees and had a revenue of $605 million in the year 2018. One of Kalin’s biggest challenges isn’t so much finding customers as in keeping the few million sellers on board the site as they are his target audience and the source of his company’s revenue.

These artists and small business owners dislike the huge business corporations because they make it more difficult for small businesses to operate. One of Kalin’s strategies has been to portray Etsy as one of the little guys despite the enormous size of the company. He’s referred to other businesses as the big businesses all of us small businesses are teaming up against. In essence, he’s portraying Etsy as part of the small business community and defining the rival as those big businesses out there. Thus his audience forms an emotional attachment towards Etsy as they are a symbol of support in their battle against the big business. Etsy has created a tribe of customers which are loyal to the service and you can do the same for your business as well with a little thinking.

CONCLUSION:

An enemy serves as a source of great motivation for creativity and teamwork. In the same way sports fans come together to root against a rival team, an enemy for your brand can make people loyal fans of your own brand. It gives them all a common talking point, a sense of belonging in a group and creating a feeling of togetherness within your group. Your enemy can actually be your best friend and it can make your work great. Figure out this brand/principle to stand against and create those passionate followers on your way to create an ageless brand.

“Never interrupt your enemy when he is making a mistake.”
Napoleon Bonaparte

Hope this post was of value. All inputs, suggestions, questions and feedback are welcome. Your feedback is essential as it will help me improve my content.🤩