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18/10/2025

Google Reminds SEOs How The URL Removals Tool Works

Hacked URLs and 404s: John Mueller Explains Nuances of Google's Removals Tool

Google's John Mueller provided an expert explanation regarding the use of the URL Removals Tool following a hack.

The specific scenario involved a victim of a "Japanese hacking attack" who had deleted the thousands of rogue pages (now resulting in 404 errors) but still saw them indexed.

Mueller detailed the best approach to ensure these spammy, indexed URLs—even after they are gone from the server—are quickly and cleanly removed from Google's search results, thus restoring the site's reputation.

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Google's John Mueller explains the nuances of the URL Removals Tool in the context of the aftermath of a hack attack.

18/10/2025

Google Business Profiles Quick Google Posts Across Multiple Profiles

New Feature: Cross-Posting Google Posts Across Multiple Business Profiles

Google has introduced a time-saving update for users managing several Google Business Profiles (GBP). When you create a Google Post on one profile, you now have the option to quickly add that same post to any other GBP that you manage.

This update was spotted by Tim Capper, who shared a screenshot on X showing that a pop-up now appears after posting, asking if you want to apply the update to other profiles.

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Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.

18/10/2025

Google Ads Updates Medicines Policy Regarding Prescription Drug Terms

Google Ads is updating its Healthcare and Medicines policy regarding the use of prescription drug terms in ad text and landing pages.

Effective October 29, 2025, the updated policy will permit advertisers to use prescription drug terms in ad copy and on landing pages for non-promotional purposes, such as public health announcements or academic publications.

Important Clarification from Google Ads Liason, Ginny Marvin:

Keyword Targeting Certification is still required. The policy update does not change the existing requirement for advertisers to be certified to use prescription drug terms for keyword targeting.

The approach to keyword targeting remains the same; the change only addresses the use of these terms in the ad content itself.

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Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.

17/10/2025

Google Ads API Version 22 Now Available

Google has rolled out version 22 of the Google Ads API, classifying it as a major release packed with numerous updates.

Key improvements in this version include the expansion of smart bidding exploration, along with enhancements to DemandGen, Performance Max (PMax) campaigns, and App campaigns for installs, among others.

Google noted that to utilize some of the new v22 capabilities, users will need to upgrade their client libraries and client code. Updated client libraries and code examples have already been published.

Read more https://www.seroundtable.com/google-ads-api-version-22-40268.html

17/10/2025

Nano Banana Comes To Google Search Via Google Lens

Google is integrating its Gemini image features into Google Search via Google Lens.

The company has introduced a new "Create mode" within Lens that unlocks these advanced capabilities. As Google stated on Monday afternoon: "Now, we’re bringing Gemini to Google Search and NotebookLM (and soon to Photos), helping more people access these advanced capabilities in products where they’re already exploring, learning and creating with visuals."

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Google added Nano Banana Gemini image features to Google Search through Google Lens. There is a new option named Create mode that unlocks the Nano Banana feature.

17/10/2025

Google Business Profile Tests Cross-Location Posts

Google seems to be experimenting with a new feature for businesses that manage multiple locations: a "Copy post" option.

This functionality is designed to help business owners quickly share a single update across several Google Business Profiles by letting them select multiple locations at once.

The feature is currently in testing with a select group of accounts. Google has not yet made an official announcement or provided a timeline for a wider rollout.

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Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

15/10/2025

The New SEO: Earning AI’s Confidence, Not Just Climbing the Ranks

To thrive in the age of AI, content must speak the language of machines—think crisp summaries, bullet points, and structured data. The clearer your content, the more likely AI will treat you as the source, not just one of many.

Forget chasing clicks and traffic. Those metrics belong to the old internet. In the world of AI-driven search, you don’t compete for position—you either are the answer, or you’re nowhere to be found.

Here’s the truth: visibility today means being cited, not ranked. Tools like ChatGPT, Gemini, and Perplexity don’t list results—they deliver conclusions. If they don’t trust your content, you’re not part of the conversation.

13/10/2025

New Google Business Profiles Insights

Google is testing a new Insights feature for Google Business Profiles (GBP). This section provides specific, actionable suggestions for the profile owner. These insights include tips on how to get more customer reviews, recommendations for profile updates, and ideas for information to share with visitors.

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Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors - amongst other suggestions and insights.

13/10/2025

Google Merchant Center Adds Google Wallet Promotion Option

Google has introduced "Google Wallet" as a new promotion option within Google Merchant Center.

This feature, found under the Promotions → Add Promotion → Marketing methods section, allows merchants to tie their promotions to the Google Wallet payment service.

While Google has not yet provided official documentation detailing the exact mechanism, it is speculated that the option will let merchants promote the fact that they accept Google Wallet for purchases. The promotions are expected to function similarly to how current promotions appear in Chrome.

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Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn't detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.

13/10/2025

Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls

Google is replacing the "Ad networks" blocking control in AdSense Brand safety with a new "Authorized Buyers" control, starting November 6, 2025.

This change streamlines the system. The new "Authorized Buyers" control will not include inactive, test, or Display & Video 360 (DV360) networks.

Additionally, Google is removing the "Automatically allow new Google-certified ad networks" setting. Going forward, new authorized buyers will be allowed by default on your sites.

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Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.

08/10/2025

Google Merchant Center Lets You Use Your Own Brand In Short Title

Google has updated its Merchant Center title documentation, clarifying that you can include your brand or company name in a product’s short title—but only if you manufacture the product yourself.

Emmanuel Flossie noted: “The updated wording removes the previous suggestion and now emphasizes that the short title can only feature your own merchant brand or company name if you are the actual manufacturer.”

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Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.

08/10/2025

Google Merchant Center Next New Compact Menu Bar

Google has introduced a new, more compact menu bar for Google Merchant Center Next. This update is part of a series of user interface enhancements that Google has been gradually rolling out for Merchant Center Next over the past few months.

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Google has rolled out the new, more compact, menu bar for Google Merchant Center Next. This was part of a slew of user interface updates that Google has been slowly rolling out for Merchant Center Next over the past several months.