06/11/2025
Google’s AI Overviews Are Crashing Ecommerce CTRs
Seer Interactive’s latest data says it all — when AI Overviews show up, ecommerce traffic tanks.
Organic CTRs drop 65%, paid CTRs drop 78% when your brand isn’t cited.
Even with citation, clicks still fall nearly 50%.
And for non-AIO results? Still a 20–45% decline.
AI is giving shoppers answers right on Google — before they ever visit your store.
What ecommerce brands need to do now:
✅ Target keywords where AIOs appear less
✅ Get cited by AIOs (rich product data, trusted content)
✅ Strengthen brand authority to win direct traffic
Search visibility isn’t enough anymore — you need click intent.
Read Full Detailed Report here >> https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update
Would love to hear:
✅ Have you seen CTR drops in your data?
✅ What’s working in your mix to maintain or increase CTR in the age of AI summaries?