Sarang Bhirad

  • Home
  • Sarang Bhirad

Sarang Bhirad Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sarang Bhirad, .

Sarang Bhirad is a Digital Marketing practitioner, a Social Media Strategist, and Consultant helping businesses and brands with Social Media Marketing and Advertising, Performance Marketing using Facebook & Instagram Ads, Google Ads, Sales Funnels, etc.

So recently, one of my E-commerce clients said they had a bad experience earlier with Facebook Ads, and they are looking...
17/06/2020

So recently, one of my E-commerce clients said they had a bad experience earlier with Facebook Ads, and they are looking to fix things that went wrong.

Hence, I took the access to their ad account for analyzing the same. The ads manager was chaotic!

Normally, the first thing I do before starting any Facebook advertising campaign is to set the KPIs right in the first place.

KPIs are 'Key Performance Indicators'. These are the metrics that matter to you the most while analyzing your campaign's performance.

Here is a broad level classification of e-commerce KPIs in Facebook Ads that I use -

✅ Delivery based:

• Reach

• Impressions

✅ Sales Funnel based:

• Content Views

• Add-to-Carts

• Payment Infos added

• Checkouts Initiated

• Purchases Made

✅ Outcome-Based:

• Results (Basically Purchases in E-commerce)

• Amount Spent

• Return on Ad-Spend

✅ Action-Based:

• Clicks and Unique Clicks

• Link Clicks and Unique Link Clicks

• Click Through Rate (CTR)

• Video Plays at different Intervals, etc.

✅ Ranking Based:

• Quality Ranking

• Engagement Ranking

• Conversion Ranking

Simply advertising without looking at the right data is just a futile exercise.

I hope this information will help you optimize your Facebook Ad campaigns. 🙂

𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀...Regarding social media marketing, here are some points I want you to understand:• Don't be in the b...
15/05/2020

𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀...

Regarding social media marketing, here are some points I want you to understand:

• Don't be in the business of selling homes. Sell lifestyles!

• Home buying is an emotional decision. No one will purchase your property looking at that cold advert you are running.

• Don't try to make your social media another brochure of your company. It's a place to express your brand.

• People buy homes after developing a strong sense of liking towards the property, area, facilities, and by imagining their future lifestyle once they start living there.

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐧?
When it comes to Social Media, don't expect the brand recall value to grow just using some 2D property visuals made on photoshop. No, that's not how you sell lifestyles.

𝐓𝐡𝐞𝐧 𝐡𝐨𝐰?
✓ There are already so many residents living in the homes you have built. Reach out to them and collect their experiences.

✓ When they celebrate and socialize, document the same, and capture their moments.

✓ Kids playing, old men strolling, families gathering for celebrations, that's what people love about being a part of community living.

Hence,
Don't tell them their lifestyle stories.
SHOW THEM these stories!

"𝐒𝐞𝐥𝐥 𝐇𝐨𝐦𝐞𝐥𝐢𝐧𝐞𝐬𝐬, 𝐍𝐨𝐭 𝐇𝐨𝐦𝐞𝐬!"

𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼?When it comes to marketing to an audience, there are usually four types of scenar...
06/05/2020

𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼?

When it comes to marketing to an audience, there are usually four types of scenarios that you will come across-

✅ Scene 1: The audience consists of both your customer as well as your consumer.

✅ Scene 2: The audience consists predominantly of your customers, but not really consumers.

✅ Scene 3: The audience consists predominantly of your consumers, but not really customers.

✅ Scene 4: The audience is neither your customer nor your consumer.

Now here's the heads-up!
𝗬𝗼𝘂 𝗻𝗲𝘃𝗲𝗿 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗿𝘁𝗵 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗼𝗻𝗹𝘆 𝗯𝘂𝗿𝗻 𝘁𝗵𝗲 𝗯𝗶𝗹𝗹𝘀.

The first scenario is your holy grail. That's where you would want to cash in the most. The rest two scenarios in the middle are the ones where you contemplate and innovate.

"𝙉𝙤𝙩 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙬𝙝𝙤 𝙗𝙪𝙮𝙨 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧, 𝙖𝙣𝙙 𝙣𝙤𝙩 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙬𝙝𝙤 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣 𝙢𝙖𝙠𝙚𝙧 (𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧) 𝙞𝙣 𝙩𝙝𝙚 𝙛𝙞𝙧𝙨𝙩 𝙥𝙡𝙖𝙘𝙚."

Thoughts? Comments below. 👇🏻

Best way to design a minimal graphic or write a minimalist copy for your marketing and branding activity,just ask this q...
08/04/2020

Best way to design a minimal graphic or write a minimalist copy for your marketing and branding activity,
just ask this question to yourself,

"𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝗱𝗼 𝗜 𝗿𝗲𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝘆𝗲𝘁 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗶𝗺𝗲?"
This simple question is the key to finding answers towards a minimalist artwork, be it into graphic designing or creative copywriting.

• What's that extra element I can afford to remove?

• What are those words that are redundant in my copy?
Find them, remove them and make sure you are still increasing the impact of your message with every corner you cut!
Keep doing this until you come up with a completely chiselled work of art.
Remember,

'𝑳𝒆𝒔𝒔 𝒊𝒔 𝑴𝒐𝒓𝒆'❤️

Difference between & !• Brand is all about them and not about You.• Branding is all about You and not about them.
08/04/2020

Difference between & !

• Brand is all about them and not about You.

• Branding is all about You and not about them.

👉🏻𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 - 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆.👈🏻Today I have completed one month of me working on an e-commerce project. This w...
17/02/2020

👉🏻𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 - 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆.👈🏻

Today I have completed one month of me working on an e-commerce project. This was my second e-commerce project, but first to be a profitable one.

For a total spend of around Rs. 46000, we were able to bring in a revenue of Rs. 200000+ with a return on ad spend (ROAS) of approximately 4.33 including all campaigns together.

After a lot of trial and errors, I would like to share some of my learnings in this post.

𝟭. 𝗧𝗲𝘀𝘁 𝘁𝗶𝗹𝗹 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁!

Here are some things I concluded after testing a dozen campaigns with different approaches and strategies.

✅ Instagram feeds and Stories are where the money is lying.

✅ Go broader instead of a limited audience reach. Let facebook do its job with flexibility.

✅ CBO will find for you, the hottest spot of your overall sample space. Once you find it, keep hitting the same with gradually increasing budgets.

𝟮. 𝗚𝗼 𝗕𝗿𝗼𝗮𝗱!

People mistakenly try to find their ideal customers by going extremely narrow, so much so that the Facebook algorithm can't even spread its arms to find your ideal prospect.

Initially, after researching on Facebook audience insights, I listed top Indian cities to promote in and hence launched the campaign.

Result?
Miserably failed campaigns where I only burnt the budget for a handful of sales.

Then I went broader, targetted across the whole of India, increased the budgets a bit and rather focussed on relevant interests. Never forget to narrow down to buying behavior such as 'Engaged Shoppers' and 'Facebook Payment Users'

Result?
Sales began to kick in within a day, and soon we started doing 10-15 orders a day with a CPP around Rs 100-130. These are not extraordinary numbers at all, but good numbers to take a lesson from.

𝟯. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗖𝗕𝗢 (𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗕𝘂𝗱𝗴𝗲𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻)

Since the time I read about Facebook getting rid of its Adset Budget Optimisation bidding, I have been only trying and testing CBO for multiple niche campaigns, and finally e-commerce in this case.

You can't claim a particular methodology being favored by CBO. But here is what I'll suggest. Test targeting parameters as much as you can!

✅ Test your placements

✅ Test your geographics (in this case, top cities vs overall India)

✅ Test your interests (fewer interests vs bulk interests)
..and so on.

The main role of CBO is to make you find out where exactly in the audience matrix are your customers lying. Once you find it out, you go all in there!

𝟰. 𝗟𝗼𝗼𝗸 𝗼𝘂𝘁 𝗳𝗼𝗿 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲𝘀!

Once I hit the 50 orders mark within the first 8 days, I thought it's time now to find more people similar to the existing customers. Hence I went on to create the top three adsets in a new CBO campaign,

✅ 1% Lookalike of Purchases in 30 days

✅ 2% Lookalike of Purchases in 30 days

✅ 3% Lookalike of Purchases in 30 days
(Remember, 1% being the most similar to your ideal audience, while 3% is the broadest collection of probable buyers)

One might think that 1% must be the clear winner.
But it turned out that 3% LAL audience fetched us the maximum sales, in fact, four times to that of 1% LAL.

(The 2% LAL, unfortunately, failed miserably and I had to shut it down within the first day itself.)
________________________

As you see, you need not stay stubborn over an assumption when running Facebook Ads. It's finally a game of numbers and data. As marketers, our job is to test the possibilities and scale with the ones that seem to be converting.

With this small case study, I hope I was able to convey a few key learnings and might help some of you in a certain way.

Special thanks to Deepak Ambegaonkar and Sanket Bhatlawande for their constant inputs and support.
Way to go brodas! ✌🏻

Comment down to know more, solve any queries or share any feedback. I'll be more than happy to help.🙂


Have a happy and safe Digital Diwali! 🙂❤️ .
27/10/2019

Have a happy and safe Digital Diwali! 🙂❤️

.

WHAT SHOULD BE THE FACEBOOK ADS STRATEGY FOR A TOURS AND TRAVELS BUSINESS? 🚍✈Recently I came across this question in a D...
13/09/2019

WHAT SHOULD BE THE FACEBOOK ADS STRATEGY FOR A TOURS AND TRAVELS BUSINESS? 🚍✈

Recently I came across this question in a Digital Marketing facebook group and the below picture is a comment I answered with.

This is just a basic technique one can use in basically any niche and not just the travel industry.

• You write engaging content around your business and promote it through paid ads.

• You let the cold audience engage with it.

• You deliver a similar content number of times and increase engagement. Now your audience is getting warmer.

• You retarget the people who have engaged with an irresistible offer.

• You capture the warm leads, follow-up consistently, and eventually get hot sales (customers) for your business.

If you are a marketer, feel free to share your views or add your two cents on it. 🙂

" Moment Marketing "This term has been lately the most discussed term in the whole startup and marketing ecosystem.📣It's...
12/09/2019

" Moment Marketing "

This term has been lately the most discussed term in the whole startup and marketing ecosystem.📣

It's always a treat to watch big companies spot an opportunity and use a single moment to try to get eyeballs on their version of the ' jibe drill '.

Yes, it's a smart and subtle jibe and also can't be called a meme too!😉

But if we get over the mockery or the competitiveness in these acts, it is noteworthy that it's quite a difficult task to come up with an idea so promptly and spontaneously. ✓

With more and more frequent occurrences of Moment Marketing nowadays, I've started to think as to how the same can be applied on a smaller scale to gain attention of common audiences. It's quite a challenge as well. 🤔

What is your take on such marketing practices?

Have you ever used it for your business or marketing campaigns?

Share your insights! 🙂

The Future of marketing is Private & Personalised"The Future is Private"These were the exact words of Mark Zuckerberg du...
03/09/2019

The Future of marketing is Private & Personalised

"The Future is Private"

These were the exact words of Mark Zuckerberg during the last Facebook F8 Conference 2019 keynote. And there is a huge takeaway from what he intends to say.

Today marketing has gone far beyond just brand recognition and establishment. Customer engagement has become a new key to increase a brand's overall recall value.

Personalized marketing is the way to survive in future competition.

If you are not using platforms like Messenger, Whatsapp, Telegram, etc. in your business marketing strategy and customer relationship, you are missing out on a great chunk of the audience that is more than willing to be your customers and long term consumers too.

1. Messenger:

• This platform is no more just a chatting platform among our peers. Businesses around the world are using it efficiently and not just maintaining a personalized connection with their customers, but also acquiring new customers on automation.

• Thanks to 'Messenger Chatbots'. A chatbot is nothing but a predefined set of automated messages, sequences and broadcasts. Maintaining a customer relationship no more requires you to entertain each and every prospect personally.

• All you have to do is 'Hire a BOT'. :P
Lol! I meant to build a messenger chatbot and customize it as per your business and your customers.
The top two chatbot development tools I found are "MobileMonkey" and "ManyChat".

2. WhatsApp:

How many WhatsApp accounts do you have?

• If you are a business owner or a digital marketer and your answer is just one, you probably are missing out on using WhatsApp as a business tool!

• WhatsApp too is no more just a chatting platform among friends and relatives. Businesses are extensively using the WhatsApp Business app as a customer relationship tool and managing their sales and orders.

• Currently, there is no open-source bot development tool for WhatsApp business (At least I haven't come across any, do mention if any similar tech exists), but big brands do have access to it. Travel startups like Redbus use WhatsApp Business chatbot feature effectively for their customer support. Mention more brands you know are using WhatsApp in a similar way.

In a nutshell, marketers and businesses got to somehow think over their marketing strategies and include in a certain way, a platform that can boost their 'Personalized Marketing'.

I currently am into learning Messenger Chatbots using ManyChat, for different businesses and how conversational and personalized the marketing approach can be using Chatbots.

How are you planning to implement your 'Personalized Marketing' strategy?

SB002: ROADMAP TO BUILDING YOUR OWN WEBSITE.As for someone who is starting into the field of Digital Marketing, learning...
27/08/2019

SB002: ROADMAP TO BUILDING YOUR OWN WEBSITE.

As for someone who is starting into the field of Digital Marketing, learning how to create a basic WordPress website in one of the first actionable skills you need to master.

You don't have to be a hardcore programmer or coder, but just familiar with using your computer, able to browse the internet and also a bit creative mind as well.

I too started in this field in the same way. But nowhere could I get a step by step roadmap for building a WordPress site.
Here is one that I have come up with, that can help you. (This is not a 'How-to' guide or tutorial. Take it for an Index and go learn each step in detail from Youtube)
Here we go!

1. DOMAIN:
Just like every other business in the real world
is given a name, your website needs a name too. Now go and learn from youtube following stuff about domain names-

• What is a domain name? What are the different domain extensions?
• How to select a domain name?
• What is a domain registrar? Top domain name registrars? How to purchase a domain?
• How to connect the domain with hosting? (Keep reading to know about hosting.)
etc.

2. HOSTING:
Once you name and register your business, what do you need next? Office or a working space right? Now you got my point. Hosting is a virtual storage that provides space to your website on the internet. Now go and learn these points about hosting -

• What is hosting? Different types of hosting? What are the features of a hosting plan?
• What are the best hosting service providers?
• How to connect the domain you purchased with your hosting?
• What is cPanel? How to install WordPress using cPanel?

As you will learn, you yourself get to know diverse concepts into it.

3. WORDPRESS:
In really simple terms, WordPress is a tool that acts as the backend for your website. In technical terms, it is a 'Content Management System (CMS)'. The name itself says what it does; manages your website content. Go ahead now. Start learning these points-

• What is a CMS? Different types of CMS? Introduction to WordPress.
• Understanding the WordPress dashboard.
• What are the important Wp settings?
• What are posts, pages, categories, menus, etc.? Difference between a Page and a Post?
• How to create a new post, a new page, new categories, etc.? How to create a menu?
• What are the themes and plugins? How to install themes and plugins? (More ahead!)

Make sure you implement each and every step you learn on your own practice website.

4. THEMES:
Remember the last time you held a newly bought phone. Does the screen look the same as it was then? Probably No! Because you customized its look as you wanted right?

The same is the role of Themes in WordPress. They give your website the required look and feel, and more importantly a structure to your website. A skeleton to your content. Go and do the drill-

• What is a Theme? What are the different types of Wp themes? How to select the right theme?
• How to install a theme on WordPress?
• Different theme options and settings. How to Customize the current theme?
and lots more! Just play around in this part. You will enjoy learning.

5. PLUGINS:
Remember that new phone example? Did you use the default apps or install new ones as per your need? Do the same with your website. Consider plugins as Apps for your website. They increase the functionality of your site.

• What are WordPress plugins? What are the different plugins for WordPress according to their use?
• How to install and activate a plugin?
• What are the common WordPress plugins?
• What are the different free and premium plugins?
• What are the different settings for different plugins?
• Explore plugins for page builder (our final topic!), contact form, SEO, content grammar, site backup, analytics, etc.

6. PAGE BUILDER:
Sometimes, installing a theme doesn't serve all our website development themes. We might need to create different pages such as Home, About, Contact, Policy, etc. and it cannot be achieved solely with themes.

That is when you use a 'Page builder plugin'. The best one out there is 'Elementor'. Topics to explore-

• What is a page builder? What are top page builder plugins for WordPress?
• How to install Elementor on WordPress?
Watch youtube tutorials for Elementor and you will be able to build beautiful website pages using it.

This is just the tip of the iceberg.
You will get the real learning once you jump in and start playing the implementation game.

It took me a year and a half to get used to all the knowledge that I got, at least enough to share and help the community.
Hope this guide saves your time! 🙂

PS: I am waiting to see your first or brand new website... 👍

Address


Opening Hours

Monday 08:00 - 20:00
Tuesday 08:00 - 20:00
Wednesday 08:00 - 20:00
Thursday 08:00 - 20:00
Friday 08:00 - 20:00
Saturday 10:00 - 18:00
Sunday 10:00 - 18:00

Telephone

+919168887995

Website

Alerts

Be the first to know and let us send you an email when Sarang Bhirad posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sarang Bhirad:

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share