18/01/2024
https://www.telegraphindia.com/culture/freedom-ink-redux-the-story-of-firingi-kali-from-the-independence-movement-to-revival/cid/1993659
The Telegraph has done this excellent story about the iconic brand Sulekha which dug into its past to redevelop a long-forgotten line of coloured inks after 90 years. This is an amazing story of a redux that has conjured interest across continents among the aficionados of timeless ink on paper.
This is the story of a local company that is dipping into its own archival wealth to write a new chapter