06/11/2024
"๐ง๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐๐ป'๐ ๐๐ผ๐ฟ๐ธ ๐ณ๐ผ๐ฟ ๐๐" is often code for "๐ช๐ฒ ๐ฑ๐ถ๐ฑ๐ป'๐ ๐ฒ๐
๐ฒ๐ฐ๐๐๐ฒ ๐ถ๐ ๐๐ฒ๐น๐น."
In digital marketing, we're quick to dismiss strategies that don't yield immediate results. But here's the kicker: without proper counterfactuals, we're flying blind.
๐๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐๐ต๐ถ๐:
1. Are you truly running experiments, or just trying different tactics?
2. How do you measure the impact of strategies you didn't implement?
3. Are you relying too heavily on industry benchmarks without context?
๐ง๐ต๐ฒ ๐ฝ๐ฎ๐๐ต ๐๐ผ ๐ด๐ฟ๐ผ๐๐๐ต ๐ถ๐๐ป'๐ ๐ฎ๐น๐๐ฎ๐๐ ๐๐ถ๐๐ถ๐ฏ๐น๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ฑ๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ. ๐ฆ๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐, ๐ถ๐'๐ ๐ต๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐ถ๐ป ๐๐ต๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐๐ฒ ๐ณ๐ผ๐ฟ๐ด๐ฒ๐ ๐๐ผ ๐ฎ๐๐ธ.
What strategies have you reconsidered after initial failure? Share your experiences below!