19/05/2020
Top 14 Email Marketing Tips
1. Keep your subscribers up-to-date with regular email campaigns.
2. Include a double opt in procedure to ensure your subscribers are real and have requested to receive your emails.
3. Make your customers feel like they are missing out with exclusive offers, news and events
4. A call to action is your key marketing tool.
Ensure it is clear and visible.
5. Ensure your emails have a landing page to capture customer data.
6. Monitor the impact of your campaigns with statistical reports.
7. Ensure your emails ore mobile-friendly to maximise opens
8. Add customised survey forms to your unsubscribe page to find out why people are unsubscribing.
9. Ensure page links in your emails are clearly visible 6 link directly to the subject.
10. Inside your social media accounts on the header/footer of your email They are great for social interaction in your online community.
11. Plan your Email Campaigns in relation to national holidays/events (Easter or World Cup).
13. Compare the response rating for different subject lines, sender name and delivery date/times for your email using split testing experiments
12. Send targeted emails by creating lists in your email database.
14. Categorise your images in relevant folders for ease of navigation and selection.
