21/09/2023
Set three:
The unicorn box.
Soon after the identity design and successful brand launch, we were briefed to create a range of branding, communication and packaging for the mompreneur brand.
THE BIG CHALLENGE
We were asked to design a graphic packaging system for Amy & me's new line of products, seeking to combine the physical experience with the digital and, that differentiates them within the category.
THE RESULT
As a result, the designs use organic elements and textures extended from the brand identity. We understood that children connect with vibrant colours and simplified silhouettes, in addition to developing a language that plays with words to generate closeness and playfulness.
The design application across the brand touchpoints show how flexible the visual elements adapt to the physical and the digital. Thus generating more excitement and interaction, allowing the brand to develop beyond the product.
