31/10/2022
Heavy tweeters are a small but valuable segment of Twitter users, accounting for less than 10% of monthly active users while generating 90% of all tweets and global revenue.
According to Reuters, interest in traditional areas that are popular with advertisers, such as sports, news, and entertainment, has decreased among English-speaking frequent users, although interest in cryptocurrencies and pornographic “not safe for work” content has increased.
At the same time, those consumers’ interest in news, sports, and entertainment is dwindling. Tweets about those subjects are the most appealing to advertisers, contributing to Twitter’s reputation as the world’s “digital town square,” as Musk famously put it.
Read our latest blog at https://virtualsnipers.com/blog/most-active-twitter-users-have-stopped-tweeting-why