What we call ‘I’ is an idea which is hugely contested and battled upon in both the materialistic world of marketing and in the non-material spiritual realm. Both perspectives focus on ‘I’ as a site…
Brand is either simply a product or much more. It all depends on the vision of its creator and navigator. The absence of vision renders it simply an amalgamation of ingredients or components or par…
Elections offer great opportunities for conversations over coffee. The same was the case with me and my colleague Prof Suneja, professor of strategy. We often discussed what will be the outcome of…
04/06/2024
The human brain sits at the center of two opposite forces of pleasure and pain. It acts as a navigator or pilot of our behavior. The fundamental job of the brain is to ensure survival, to avoid dan…
“I’m not a tailor; I’m a cutter” Leonard Burling (Mark Raylance) takes offence upon being called a tailor. He is the owner of the tailor’s shop in Chicago in the movie ‘The Outfit’. The mov…
The red dot or bindi became the cause of a storm of sorts on social media for the well- respected brand of South India, Nalli. Its ad exhibited celebratory moments in which women models donned trad…
This morning I received a video from my friend Prof JK Mitra titled ‘God’s Coffee’.The following is the transcription of the same: A group of alumni, highly established in their careers, got togeth…
When you read or hear, The waitlist for Rolex Daytona is minimum five years and may go up to ten years Almost a similar thing went on for Hermes Birkin. You couldn’t simply go to the store, walk up…
What if you want people to behave in a particular way? A teacher would want students to study, a shirt seller would want people to buy shirts and a political party would want people to vote for it.…
Most consumer behavior including buying behavior for products and brands operates on an interplay of psychology and sociology. An individual’s self plays on these two axes in pursuit of goals of in…
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