Jasmine K. Makkar Brand Image Consultant

Jasmine K. Makkar Brand Image Consultant 🥇Brand Image Consultant® Certified Public Relations & Digital Marketing Influencer Social Media

::: When you're not working you are...? :::Remembering and working on this 👉 'you have to BE in order to DO so that you ...
02/03/2024

::: When you're not working you are...? :::
Remembering and working on this 👉 'you have to BE in order to DO so that you can HAVE?'
This for me involves anything from self-development, travel, research, reading, spending quality time with loved ones, contributing, and enjoying experiences. I believe all of this contributes to how I show up and deliver in my business too😊

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Branding aims to differentiate a company or product from its competitors and customers often form relationships with bra...
02/03/2024

Branding aims to differentiate a company or product from its competitors and customers often form relationships with brands even though there are suitable (and even more cost effective) alternatives available.

A brand has been proved to be a valuable resource for a business and one that can help provide a business with a sustained competitive advantage.
#2020

Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind. 💕
13/10/2023

Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind. 💕

24/09/2022

❤️

14/03/2022

Brands Need to Get Real

Research shows consumers are losing faith in brands. Brand trust is at an all-time low. And when your customers don’t trust you, they start looking for brands they can. But it is possible to win back your place in consumers’ hearts. In an age of skepticism, consumers are seeking brand authenticity and purpose. They want to make the world better, and they’ll give their trust and brand loyalty to companies that help them do it.

Your brand’s authenticity is more important than ever. Ninety percent of consumers said they’re looking for authenticity when deciding what brands they’ll support. They want brands to have real conversations about what’s happening in the world, but the same report shows that consumers believe less than half are doing it. And it’s having an impact.
Building brand trust used to mean making a good product at a reasonable price. But now, people want more. Edelman’s Trust Barometer 2020 found 64% of today’s customers are belief-driven buyers. They think brands “can be a powerful force for change,” and they use their wallets like votes to support the ones willing to take a stand.

For marketers who want to win today's consumers' votes, it's time to get real about where you stand.

#2020

A Very Happy New Year To Everyone ✨🎀
31/12/2021

A Very Happy New Year To Everyone ✨🎀

Your Brand Isn't What You Think It IsThere’s an old English saying, “All mouth and no trousers”, that applies here. Whil...
14/07/2021

Your Brand Isn't What You Think It Is

There’s an old English saying, “All mouth and no trousers”, that applies here. While you can hire the best marketers and PR teams to sing your praises until the cows come home, if you never deliver on your promises, you’re not going to earn your customer’s respect.

The empowered consumer is well-equipped to see through the banter you post on social media and the innovative marketing campaigns you publish online to the lack of substance beneath. As mentioned above, authenticity and transparency go hand in hand. If you can’t back up your honest claims with honest actions, then your authentic brand strategy will never work.

In a world where most companies only focus on the ROI of an exchange, it’s nice to break free from that. I think when yo...
29/01/2021

In a world where most companies only focus on the ROI of an exchange, it’s nice to break free from that. I think when you only focus on the ROI, you miss a lot of opportunity to build an actual relationship and brand with your prospects and customers. The idea of not worrying about the ROI can be directly connected to the question of, “what makes a good brand?” The answer to that question is… CARE. Just care about the prospects you’re trying to bring in and the customers you have. They’re not just a number in the system… they have a life, job, aspirations and troubles just like you and I. So, stop thinking about them as a number. Stop focusing solely on the sales number or the marketing cost-per-acquisition. And do things that might not provide instant ROI, but things that in the long run will build the relationship. Don’t leave a bad taste for someone… just care about them as a person. (note: I’m not saying cost per acquisition is not important, but you should at least separate CPA from the experience you provide in a lot of situations).

Share it or tag someone who needs to listen to this.

Until you believe it you can’t imagine it, until you imagine it you can’t see it, and until you see it you can’t possess...
01/01/2021

Until you believe it you can’t imagine it, until you imagine it you can’t see it, and until you see it you can’t possess it.

For this new beginning my wish for you is simple.
Have the best life imaginable, live like you will never grow old, laugh, giggle, cry if you must. Play as hard you work, make time for people and things you adore. When you sleep I hope you have the best dreams that will make you wake up with a smile on your face. And that you always, always know that you are loved.

Wish you all a year filled with love, happiness and good health!

From yours truly ~ much❤️

#2021

Only 1 in 3 small businesses will remain open for 10 years. Nearly 80% of small businesses survive the first year of bei...
18/08/2020

Only 1 in 3 small businesses will remain open for 10 years. Nearly 80% of small businesses survive the first year of being on the market. The success rate drops after the first year. The truth is businesses of all sizes need strong branding to develop any degree of brand longevity. However, it only takes one brand blunder to hurt your brand. One mistake could ruin years of hard work and profit. That’s why it’s important to avoid branding fails before they ever happen. Around 95% of new products fail each year. If you know why brands fail, you can steer your brand in a better direction. Companies release about 30,000 new products every year. In order be counted in the 5% that succeeds, you’ll need a strong branding strategy. Boost it from Today!! Your brand will thank you for it. #2020

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