Brides of Mumbai is a high end fashion and lifestyle event which is one of the marketing platforms created by Woman's Extravaganza. This is done through 2 shows, the Brides of Mumbai and the Limited Edition Showcase. These platforms are conceptualised, marketed and executed in house. The Brides of Mumbai is conceptualised as a glamorous bridal extravaganza while Limited Edition is a comprehensive
lifestyle platform. The participants of Brides of Mumbai include designers of bridal wear, ethnic wear, cocktail ensembles, accessories, jewellery and trousseau packaging. Wedding planners, confectioners, makeup artists, stylists and mehendi artists have also been a very intrinsic element of all the shows. The concept first took shape in the form of A Chest of Hope which was hoseted in support of the AWWA(Army Wives Welfare Association). Thwere on we moved in to creating the Brides of Mumbai and Limited Edition
The participants are carefully selected to maintain quality standards. The participant profile includes Shaina NC, Rohit Verma (both of them have been on board since the past 7 shows) along with upcoming designers. We have also been associated with Gitanjali Lifestyles, Sarika.D, Ferrero Rocher, TBZ, Nishka Lulla and many more. All our exhibitions our promoted by a very effective media plan which is supported by a host of BTL activities that have been extremely instrumental in fetching a high quality footfall into the show. Our participants gain immensely by promoting their creations and making relevant contacts to add to their database. Wholesalers, store owners, merchandisers are regular visitors to the events as well
Brides of Mumbai has been conceptualised by Sarika Desai, Director, Woman’s Extravaganza. Having secured a degree in business management and worked across companies like O&M, Lowe, L’Oreal and Elle, she has been very successful in marrying her creative sensibilities with her education and business
Forthcoming Events-
Brides of Mumbai Exhibition
29th-30th July,2022
World Trade Centre, Cuffe Parade
