Itu Chaudhuri Design

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Itu Chaudhuri Design Itu Chaudhuri Design brings powerful design and original thinking to make businesses succeed in the marketplace. For companies, service brands and products.

Whether on the retail shelf, a website, an app, or on visual identity, we help you define brands and express them vividly. Brand Consulting Services
We position brands, define a unique, relevant brand ideas that inspire employees and drive marketing. We also do naming, brand and visual architecture. Branding
Identity and visual systems that instantly make your core idea visible, expressing what makes you special, in a way that customers can sense and remember. Packaging
We help brands stand apart on the shelf, conveying their promise. Using subconscious cues, our packaging can trigger strong positive anticipation, leading to trial or re-purchase. Communication
Inform, engage and convert customers, bringing out value proposition and brand character. Websites or print pieces that do the same. We are at ease with information and can dive deep into your business. News for Web
For the fast changing landscape of news publishing on the web, ICD plans and design websites and apps, responsive to mobiles and desktops, using a balance of metrics and human judgement. News for Print
For print, we design magazines and newspapers, meeting editorial goals and engaging readers.

Identity design and product ecosystem branding for Eicher Live, a telematics device fitted into its flagship Pro series....
23/07/2026

Identity design and product ecosystem branding for Eicher Live, a telematics device fitted into its flagship Pro series. Eicher is India's third largest heavy vehicles brand.

In Eicher Live, we saw the potential to modernize the trucking business. Drawing on an owner’s wish that he could “put eyes in the truck”, we synthesized this urge with the desire for a more rational—and human— way of managing the business. The organising idea “trucking intelligence” applies in both senses.

'A better road for trucking' is how we articulated the core promise of Eicher Live.

The logo itself is designed to display and drive adoption. It’s envisaged as a mark of quality, not a symbol decorating a visiting card. This mark, displayed on the truck’s windshield and rear, enables a system for making ‘levels’ vial the bars in the logo, for a single truck or for the business as a whole. It propels inquiry and conversation.

Drawing on an owner’s wish that he could “put eyes in the truck”, we synthesized this urge with the desire for a more rational—and human— way of managing the business. The organising idea “trucking intelligence” applies in both senses.

But how to create a win-win, bringing the all-important driver into the equation? By making adoption a displayed, public movement, as a sign of prideful participation in a better league of business.

This gamified approach extends into our proposal of a self-monitored driving performance app that tracks driver performance. By putting his data in his own hands, it allows firms to correct and incentivise driving performance, far from the distrust of surveillance.

The distinctive camera corners and its headline style suggest a machine behind the works, an always-on rational intelligence. Brand guidelines covered promotional literature, signage, and dealership zones.

All in all, Eicher Live’s trucking intelligence is the harbinger of a better way for the entire road logistics industry, based on rationality, humanity and ceaseless betterment.

[Trucks branding, fleet management branding, AI trucking branding, Eicher branding design]

AI-first shouldn't mean AI-everywhere.A chatbot here. A copilot there. A summariser in an existing dashboard. Many enter...
21/07/2026

AI-first shouldn't mean AI-everywhere.
A chatbot here. A copilot there. A summariser in an existing dashboard.

Many enterprises think adding these features makes them an AI-first company. But without changing the underlying plumbing, all you're doing is creating scattered experiments and new silos.

In Lisa's (Lisa Rath ) fourth Scarlet Letter, she reflects on what it actually takes to build an AI-ready enterprise. The work before AI isn't glamorous—it requires making knowledge usable, workflows visible, and permissions clear.

It’s not just a tech problem; it’s an experience, governance, and design problem. Dive into her latest reflections on why CXOs must shift from asking about "top 20 AI use cases" to building a true platform for intelligence.

Read the full piece from the link in bio.

Identity, website design and photography for Strawberry Fields, a group of schools in Chandigarh, founded by the Durga D...
01/07/2026

Identity, website design and photography for Strawberry Fields, a group of schools in Chandigarh, founded by the Durga Das Foundation.

As they started out, we were approached to design a logo for the school and eventually a website that reflected their philosophy of education.

In the logo, multiple strawberry units combine to form a larger strawberry, reflecting the idea of community. With white spaces showing active children in different orientations, adding the dimension of life and play within a disciplined structure.

The website is a celebration of standing out. The site’s navigation is tied to its philosophy, expressed through its people, environment and approach, its main sections. Messaging moves away from ‘haves’ (facility, infrastructure, physical assets) to ‘why and how’, highlighting the need and outcome of such an education. The School’s narrative finds voice in individual stories of teachers and students, featured prominently on the site. Origami opens up infinite expression opportunities.

The full case studies are up on our websites.

[School logo design, website design, design for education]

This matter first came to light when a team member’s mother got home a pack of matchboxes that looked like our design fo...
26/06/2026

This matter first came to light when a team member’s mother got home a pack of matchboxes that looked like our design for Rungta tea’s packaging. 

The mini Real matches set off alarm bells in the office. Eventually, more sightings were reported, this time at Kirana shops and local watering holes of our neighbourhood in Delhi.

We eventually called the client to confirm, they’ve reassured us that its them. It is a marketing strategy they’re using to enter new markets. The matches have helped them enter new pincodes and build distributor relationships. 

We’re impressed, surprised and amused in equal measure!

This matter first came to light when a team member’s mother got home a pack of matchboxes that looked like our design fo...
26/06/2026

This matter first came to light when a team member’s mother got home a pack of matchboxes that looked like our design for Rungta tea’s packaging. 

The mini Real matches set off alarm bells in the office. Eventually, more sightings were reported, this time at Kirana shops and local watering holes in our neighbourhood in Delhi.

We eventually called the client to confirm, they’ve reassured us that its them. It is a marketing strategy they’re using to enter new markets. The matches have helped them enter new pincodes and build distributor relationships. 

We’re impressed, surprised and amused in equal measure!

Dastan, a custom typeface designed by Itu Chaudhuri for Dastangoi Collective, the organisation reviving Dastangoi, an or...
23/06/2026

Dastan, a custom typeface designed by Itu Chaudhuri for Dastangoi Collective, the organisation reviving Dastangoi, an oral Urdu storytelling art form. Dastan is a written expression of an oral art tradition.  

The idea for a custom Dastangoi typeface took shape as Itu designed the logo. It extends the logo’s grammar into a coherent and contained set of letters. The letters are variable to suit composing needs. The letters themselves can convincingly articulate the full Dastangoi tale and to create a second, type based identity for the collective’s communications. 

Read the full design story on our website.

Em. No. नहीं’. Photobook, notebook. Em/No/ नहीं’ was the name of photographer Tarun Bhartiya's exhibition documenting th...
15/01/2026

Em. No. नहीं’. Photobook, notebook.

Em/No/ नहीं’ was the name of photographer Tarun Bhartiya's exhibition documenting the resistance to Uranium mining in Meghalaya for 20 years, that exhibition inspires this eponymous book published by Yaarbal.

Tarun Bhartiya’s pictures of idyllic studies of Khasi village life, set alongside charged incidents loaded with the energy of resistance tell the story here.
The design, soft textured cover, and the intimate size are inspired by the idea of this book being a notebook journaling 20 years.

The cover is designed as a monument to resistance. Typefaces and their opposing placement set Khasi and English in dialogue. Custom lettering and quiet graphics mark key phases in his story.

Read the full design story on our website.

31/12/2025

Here’s a minute of 2025 from our studio.

We designed for Whiskey to Enterprise AI and pretty much everything in between—brand websites, books, tea, book covers and identity for the revival of an ancient art form.

Happy to have collaborated with , , , , , and for a year full of ideas and helping them come to life!

Looking forward to 2026!

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Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 19:00

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+91 11 29523239

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