National Information Centre on Management, VSL, IIMA

National Information Centre on Management, VSL, IIMA Providing information on business and management research to facilitate improved decision making by managers. What NICMAN can provide?

The mission of National Information Centre on Management (NICMAN) under IIMA is to provide timely management and business information to support business and management research and also facilitate improved decision making by managers in India. The main clientele of this centre would include management students, teachers, researchers, and managers. Our NICMAN bibliographic research service will pr

ovide first level of search on your topic for articles/papers related to management, economics, social sciences and allied subjects which are available with the Vikram Sarabhai Library(VSL), IIMA. Help you become aware of free online web sources that may be relevant to your research. List of new arrivals of books and print journals in the VS Library, IIMA will be sent regularly. Membership charges are Rs. 1500.00 per annum. Up to 10 articles to be delivered free of charge. NICMAN Services:
We have quarterly publications called Current Contents in Management: Marketing and Current Index of Management: Marketing, which helps in conveniently building one’s own subject references and improve professional’ skill. Current Contents in Management: Marketing:
Collection of classified references of articles/papers selected from international journals to quickly locate information from large number of journals. Current Index of Management: Marketing:
Lists subject and author wise articles/papers published in renowned International journals.

15/07/2015

Global Conference on Emerging Trends in Business Librarianship Jointly organized by Vikram Sarabhai Library, Indian Institute of Management, Ahmedabad & Learning Resource Centre, Indian School of Business, Hyderabad Campus & Mohali Campus From December 2- 4, 2015 at IIM Ahmedabad, India

They say that good marketing person needs to understand consumer psychology and Robert Caildini's 'Influence' serves as ...
11/11/2014

They say that good marketing person needs to understand consumer psychology and Robert Caildini's 'Influence' serves as a right book in this subject.
http://www.amazon.in/influence-Psychology-Persuasion-Business-Essentials/dp/006124189X?tag=googinhydr18418-21

About The BookPersuasion is required in almost every walk of life, especially in this highly competitive world. Getting people to say yes is one of the most challenging tasks one has to undergo. Influence: The Psychology of Persuasion explains the entire psychology behind why people say yes and ...

Some interesting study done here.. http://www.neurosciencemarketing.com/blog/articles/twitter-tv-shrink-brain.htm
30/10/2014

Some interesting study done here..

http://www.neurosciencemarketing.com/blog/articles/twitter-tv-shrink-brain.htm

Ask any marketer what’s hot in consumer television viewing habits, and you’ll likely get “multiple screens” as a top response. Lots of people don’t just watch TV today, they also have a phone and/or tablet active, too. If it’s a live show, they may comment on the program using hashtags to connect wi…

Wishing all our NICMAN members a very happy and prosperous Diwali.
21/10/2014

Wishing all our NICMAN members a very happy and prosperous Diwali.

Want to know how Angry Bird made it to one of the high downloaded game on an Android device? Read to know more.
01/08/2014

Want to know how Angry Bird made it to one of the high downloaded game on an Android device? Read to know more.

You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they …

14/07/2014

Most brands would say they want to be popular and many of them would see social media as a way to achieve that. But recently David McInnis wrote this in a comment: “You can have all the social pieces in place but doing so does not make you likeable. Most companies that have a social strategy should…

An great service!
14/07/2014

An great service!

NICMAN, National Information Center on Management

11/06/2014

A case study on how Dainik Bhaskar (DB) group made to top selling news paper brand in India. An Associate Professor from IIM, Bangalore, Seema Gupta's study published in Harvard Business publishing.

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=4937553&R=IMB461-PDF-ENG&conversationId=972960 #

The case describes the journey of the Dainik Bhaskar (DB) group towards becoming the largest newspaper group in India. Starting from one Hindi state, the group successfully entered other Hindi states and then non-Hindi speaking states in tier II markets (cities with population between 1 and 4 millio…

Address

Vikram Sarabhai Library, Indian Institute Of Management
Vastrapur
380015

Telephone

079- 63244984

Website

Alerts

Be the first to know and let us send you an email when National Information Centre on Management, VSL, IIMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to National Information Centre on Management, VSL, IIMA:

Shortcuts

Share