We are a data-driven LLM AI marketing and advertising agency.
Marketers are wasting millions “optimizing for Google”… While early adopters are optimizing for LLMs. The real decision-makers of 2026.
This isn’t SEO. This is influence engineering… and it’s already rewriting buyer behaviour.
Broken down step-by-step.
📌 Bookmark this you’ll be talking about it in 6 months.
📌data-insight.org/llm-modeling-for-buyer-influence/
The effectiveness of ChatGPT’s responses is directly proportional to the clarity and specificity of the prompts. In this article, you will you learn about the best plugins and how to clearly articulate your request or question in a way that will guide the AI toward the desired outcome.
Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline and improve your marketing.
Fantastic insight into the psychological impact in marketing. Great interview and relevant in addressing the art of influence.
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t...
Behavioural Economics for eCommerce/Retail - Re:commerce 2023
Tech columnist of the Spectator, author of the #1 bestselling book Alchemy, and Ogilvy Vice Chairman, Rory Sutherland, explains how behavioural economics can...
We're all awash with AI content, but Google has unveiled something essential.
Google keeps showing E-E-A-T in search results.
"About this Result" is expanding globally. This feature shows you the source's bio, how long it's been indexed, and why Google ranked it.
Google will launch "About this Author" (!). For those of us who have been focused on E-E-A-T (and the naysayers who don't think Google cares about authors, hehe), this is huge.
Google will provide author information in the SERP's "About this Result" when available, but I haven't seen it yet. Quite significant.
Google will show varied perspectives in search and Top Stories.
Everyone should be empowered with the tools they need to find information they can trust.
Here is a list of examples of how ChatGPT can be used in marketing that we found useful and actionable.
- ECommerce Hacks: Create a revenue-driven eCom machine with the help of ChatGPT by Louis Smith
https://lnkd.in/egbJK2ZF
- Generated 625 post ideas in less than 5 min by Ruben Hassid 👻
https://lnkd.in/enjdxD-4
-Use ChatGPT to generate a Facebook ads campaign strategy by Jon Loomer
https://lnkd.in/eu9TNh6d
- Generate TikTok video script for influencer by Andy Gray
https://lnkd.in/eCyUQfU6
--Generate Keywords clusters by ☀️ Nico Bortoluzzi
https://lnkd.in/evnHiafp
- Creating compelling LinkedIn content by Sam Szuchan
https://lnkd.in/eRvP6m5W
- Write Facebook ads headlines and descriptions by Bram Van der Hallen
https://lnkd.in/exZGHVxr
5 prompts you can steal to 10x your email copywriting results by Chase Dimond
https://lnkd.in/ekWkgFM2
Creating Content with ChatGPT - The Scripts & Experiments by Dean Seddon
https://lnkd.in/emh9KKR8
Join OpenAI chatGPT in Marketing LinkedIn Group
https://lnkd.in/e4Af76uS
Earlier today I published a podcast on Creating Content with ChatGPT. The episode went ballistic.
Are you tired of spending hours writing product descriptions for your eCommerce store?
Do you wish there was a way to automate the process and free up your time for other tasks?
LOOK NO FURTHER! IT'S FREE
https://data-insight.org/chatgpt-product-descriptions-2023/
Revolutionize Your eCommerce Game with Automated Product Descriptions Using Open AI ChatGTP!
Signals performance guides for small and large businesses
Give your clients the most up-to-date information on the latest changes in the ads ecosystem with our signals performance guides. Designed to help clients understand how the Conversions API can help them grow, these performance marketing playbooks contain Meta best practices to help small and large businesses drive better ad results.
Download the guides and share with your clients to establish yourself as the go-to expert on advertising in today’s world.
Advanced marketing solutions and data sources are part of Meta's suite of tools to elevate your client's marketing strategies. Get unparalleled insights, precise targeting and personalised experiences to drive campaign success.
How to engage new and existing customers during holiday shopping
Find out how to retain, keep, and engage with customers during the holiday season with these Facebook, Instagram, Messenger, and WhatsApp top tips.
Find out how to retain, keep and engage with customers during the holiday season with these Facebook, Instagram, Messenger and WhatsApp top tips.
❌Five Data-Proven Tactics to Improve Ad Results❌.
Five key changes to your ad campaigns which will help increase ad performance, lower your cost per action & connect to an audience that is more likely to engage with your ads.
Did you know that 'top performing' eComm brands change their paid social creative content 40% more often than 'bottom performers' and their ad creative helps give them has a lower ad cost by an average of 35%.*
That's huge. That means 35% more effective marketing just by focussing on your ad content.
We are OBSESSED with ad content and creative testing.
Here is our checklist of TWELVE elements we want to see in the creative to give an account the best chance of success
1. A wide variety and types of content being tested - at least 6-7 ads should be live in your ad library, with a number of creative tests being run at any one time.
2. Mix of creative types - we want to see video, static and carousel being tested
3. People/lifestyle images used in at least some of the ads
4. Social proof and reviews - both video and written testimonials and press quotes in ads still go a long way to convincing consumers to trust you.
5. Indisputable proof that your product works - this could be UGC videos, explainer videos, before and afters - anything that makes it utterly convincing that your product gets the job done.
6. Clear explanation of benefit of your product (rather than features)
7. Agitation of pain-point your product solves -> clear articulation of transformation
8. Ad elicits emotion - be it through music, storytelling or messaging
9. Use of story-telling ‘I was struggling with X, then I found Y, it changed my life’
10. First person creative as told by your customer - eg. the journey of how they found your product, a day in the life of your product - 1st person ‘TikTok style’
11. Offer positioning - is the offer unique and compelling, urgent and scarce?
12. Thumb-stopping, pattern-interrupting or surprising imagery or video
📌 TALK AS YOUR TARGET DOES
If you wanna grab your target's attention with your content, especially copywriting, you have to use the same language of your potential customer.
Think about headings or CTAs: your target has to immediately understand you're solving his problems. The key is starting from language.
How to find how your target talks?
1. ✅ Use AnswerThePublic to find which sentences and questions people search online related to the problem you're solving.
For example:
--> "why head ache after crying"
--> "are head ache sign of pregnancy"
2. ✅ Use Semrush to find all related questions to your main keywords
These are questions people search on search engines
For example:
--> "how do naps help with head aches"
--> "when you have a head ache and cant sleep"
3. ✅ Go on YOUTUBE and look for related videos to your main topic: which are titles and descriptions?
4. ✅ Go on AMAZON: which words and phrases people use in theirs reviews?
5. ✅ Analyze discussions and comments in social GROUPS (Facebook groups, Linkedin groups) and hashtags on Instagram
▶ Create your own list of copywriting, keywords and sentences of your target and use them in your:
▪landing pages
▪headlines
▪ads
▪CTAs
▪titles and descriptions on Youtube
▪organic social posts
You'll start creating the basis to create content that converts more and more.
P.S. These are also useful methods to find new content ideas.
Catania
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Artificial intelligence is the future in driving conversions, and Data Insight is making that future a reality. By focusing on automated machine learning, and democratizing the use of AI — making it possible for brands to be more productive than they could ever have imagined. The truth for better business decisions with precision marketing.
Why? Two words: Machine Learning
Machine learning is for the business’s out there -- not just data driven digital scientists: We are all for pushing the boundaries of AI.
We are leaders in Predictive Analytics, and programmatic advertising designed to drive more revenue into your business.
Structure your business to leverage the combined strengths of humans and computers, and utilize AI to make your staff/business productive, lean and successful sales.
GROW AND EMPOWER SALES WITH CONSISTENT LEADS FROM DATA DRIVEN PERFORMANCE ADS
We are laser-focused on our goal of democratizing machine learning. We believe that the power to predict the future using the mass of available data should be accessible and easy to everyone, not just classically trained certified data scientists.
Bringing the power of data science into the hands of the people, and having a blast in sales while we do it?
Yes! That’s with Data Insight’s technology and analysis, empowers customer centric precision marketing through:
Metrics | KPIs
Sales, Marketing, SaaS, Financial, Social Media, SEO, DevOps, Help Desk, Insurance, Retail, Supply Chain, Call Center, Healthcare, Transportation & Logistics*, Construction*, Performance Arts*
Sales Metrics | Sales KPI
Sales Growth
Analyze the pace at which your organization's sales revenue is growing and use that information in strategic decision-making.
Sales Opportunities
Organizes each opportunity your sales team is currently cultivating by assigning them a status such as "qualified" or "proposal."
Product Performance
Measure and rank products based on revenue performance to inform your sales team which products are selling well and which products need special attention.
Average Profit Margin
Measures the average profit generated from the sale of a specific service, product or product/service category.
Sales Target
Measure the number of wins over a specific time period and compare it to a target value and past performance to motivate your sales team.
Average Purchase Value
Measures the average value of each sale and is used to help quantify the value of each opportunity.
Sales by Contact Method
Measure which contact methods are the most successful at generating sales. With this information, your sales team can allocate their time and efforts accordingly.
Sales Bookings
Measures the number and value of bookings for a given time period, where a "booking" is a won, signed or committed sale.
Quote To Close Ratio
Measures the number of formal quotes sent out by your sales team compared to the number of deals closed.
Sales per Rep
Measure the ability of each of your sales reps to generate revenue for your organization and foster a healthy productive level of competition amongst team members.
Marketing Metrics | Marketing KPI
Online conversions metric
The online conversion metric examines how effective you are at converting your online audience into paying customers. The conversion measure itself will vary depending on the type of business you operate.
Returning Visit Metric
How effective is your website at building an audience?
First Visit Metric
Understand how people are finding your website and how engaged they are on their first visit.
Brand Awareness Metric
Track how people are hearing about your brand on social media and search engines.
Marketing Return on Investment (ROI)
Measures the return on a marketing investment (time or ad spend) in terms of the achievement of a specific growth target.
Incremental Sales
Measures how effective your marketing campaigns are at generating increased revenue and sales.
Web Traffic Sources
Measure where your website traffic comes from and provides a comparison of major traffic sources such as Search, Direct, and Referral.
Purchase Funnel
Measures and analyzes how your audience moves through a campaign from one step to the next.
Goal Completion Rate
Measure the success of campaigns or websites at reaching a target audience and prompting them to complete a positive action.
Average Lead Score
Measures the quality of an inbound lead based on predetermined criteria and targets.
External Website Links
Measures the number of external links to a website. The more external links you have pointing to your website, the more popular it will be.
Social Sentiment
An aggregate measure of social perceptions, moods and attitudes that can be attributed to a particular brand or idea.
Net Promoter Score
Net Promoter Score or NPS® is a measure of a customer base’s willingness to promote a product or service to colleagues and friends. It is based on the results of a current customer survey, which asks respondents to answer the following question: (on a scale of 1-10) “how likely is it that you would recommend (brand or product X) to a friend or colleague?”
Keyword Performance
Measures the performance of SEO campaigns using a variety of criteria such as goal completion rate, click through rate and keyword ranking.
End Action Rate
Measures the last action your audience takes as a result of participating in one of your marketing campaigns.
Cost Per Lead
Measure the effectiveness of marketing campaigns at generating leads for each dollar spent on that campaign.
Email Marketing Engagement Score
Measure how effective campaigns are at generating actions and interactions with your target audience.
Social Interactions
Measure the engagement levels of your social media campaigns
SaaS Metrics | SaaS KPI
Customer Lifetime Value to Customer Acquisition Ratio (CLV:CAC)
Measures the relationship between the lifetime value of a customer and the cost of acquiring that customer.
Customer Lifetime Value (CLV or LTV)
Measures the monetary value of a customer over the entire time they do business with a company.
Monthly Recurring Revenue (MRR) Expansion Rate
Measures the rate at which a subscription based business can expand its monthly recurring revenue by expanding revenue among current accounts (‘upselling’).
Monthly Recurring Revenue (MRR)
Measures the revenue a company is generating from its subscription accounts on a monthly basis.
Customer Churn Rate
Measures the rate at which a subscription based company is losing its customers due to account cancellations or non-renewal of subscriptions. The compliment of 'Churn Rate’ is 'Retention Rate’.
Customer Retention Rate
Measures the rate at which a subscription based company holds on to its customers. The compliment of 'Retention Rate' is 'Attrition' or 'Churn Rate'.
Viral Coefficient
A measure of how quickly and how widely a marketing message spreads online. Read More
Financial Metrics | Financial KPI
Current Ratio
Measures the ability of your organization to pay all of your debts over a given time period.
Working Capital
Measures your organization's financial health by analyzing readily available resources that could be used to meet any short-term obligations.
Return on Equity
Measures your organization's profitability by examining your ability to generate revenue for each unit of shareholder equity.
Quick Ratio / Acid Test
Measures the ability of your organization to meet any short-term financial liabilities, such as upcoming bills.
Vendor Expenses
This accounting KPI helps you track vendor expenses on an ongoing basis. Delve into individual vendor expenses and see the total for the time period of your choice.
Profit and Loss Report
Measures your organizations net profit based on total income, cost of sales, and expenses.
Recent Payments
This accounting KPI helps to track your most recent payments, which companies have recently paid, and how much these accounts have paid.
Current Accounts Receivable and Accounts Payable
Measures your current accounts receivable and payable and compares average debtors and creditors for the current and previous month.
Income and Expenses (Last 12 Months)
Measures your organizations profit over the last 12 months based on actual income and expenses.
Debt to Equity Ratio
Measures how your organization is funding its growth and using shareholder investments.
Accounts Payable Turnover
Measures the rate at which your company pays off suppliers and other expenses.
Accounts Receivable Turnover
Measures the rate at which you collect on outstanding accounts.
Inventory Turnover
Measures how often you are able to sell off your in-stock inventory in a given year.
Net Profit Margin
Measures how effective your business is at generating profit on each dollar of revenue you bring in.
Gross Profit Margin
Measures how much profit you make on each dollar of sales before expenses.
Social Media Metrics | Social Media
Twitter Engagement Metrics
Use your Twitter engagement metrics to determine the effectiveness of your tweets and social media strategy.
Twitter Followers Metric
Use your Twitter followers metric to gain better insight on the effectiveness of your company's Twitter page.
page Like Metric
With the page like metric, you can get an in-depth understanding of how your company's page is engaging visitors.
Facebook People Talking About This Metric
Get an in-depth understanding of how people are engaging with your page.
Facebook Engagement Metrics
Measure the effectiveness of your Facebook campaigns with user engagement metrics.
Key Social Metrics
Measure the impact of your social media efforts on other marketing channels, such as your website or on conversion ratios.
Social Followers vs Target
Measures the number of new followers you've gained on a specific platform over a set period of time and compares that to a predetermined target.
Social Interactions
Measure the number of engagements you get on each social media platform.
Social Events
Monitors key events on each of your social channels such as likes, reposts, and mentions, and assigns them a weight according to their significance.
Social Traffic and Conversions
Measures the effectiveness of your social media campaigns at generating site traffic and increasing conversion rates.
Social Visits and Leads
Measure how effective social campaigns are at driving visitors and leads to your website.
New Followers
Measures the number of new followers you've gained on a specific social platform over a given period of time.
page Demographics
Measures and analyzes information about your Facebook followers to help you understand the make-up of your audience.
SEO Metrics | SEO KPI
Keyword Opportunity
Analyzes the possibility for improvement for search rankings by comparing current rankings to Google's estimated search traffic volume and competition rating.
Keyword Click-Through Rate
Measures how often your listing on the SERP (Search Engine Results Page) generates a "click" versus the number of people performing a given search.
Search Traffic Performance
Measures the number of visits to your website that are the result of organic or paid search traffic.
Keyword Ranking
The Keyword Ranking metric measures your search engine rankings for targeted keywords and analyzes changes in that ranking over time.
Domain Authority
The Domain Authority metric measures the "trust" factor related to your domain and is used to determine the effectiveness of link-building efforts.
DevOps Metrics | DevOps KPI
Pingdom Check History Metrics
See a historical glance of your Pingdom Checks and keep your organization in the loop of your website performance.
Pingdom Last Error Metric
Easily track and display the time since your last Pingdom error.
Pingdom Checks Metrics
Stay on top of Pingdom Checks and keep your organization in the loop of your website performance.
Release Tracker Metric
Stay on top of DevOps releases in the pipeline and keep your organization in the loop of new features and improvements to your website performance.
Project Burndown metric
Keep track of project sprint projections vs. actual sprints with the project burndown metric.
Feature vs. Bug Investment Metric
Stay on top of website performance and current issues with the feature vs. bug investment metric.
Help Desk Metrics | Help Desk KPI
Ticket Analysis
The Ticket Analysis visualization provides a breakdown of the different types of tickets being submitted to your help desk.
Ticket Queue
Analyze tickets in queue to prioritize urgent issues, and coordinate a response that will resolve customer issues in a timely manner.
Agent Performance
Measures the performance of help desk agents by tracking how they perform on key metrics, such as call handled, first-call resolution, and customer sentiment.
Insurance Metrics | Insurance KPI
Average Cost Per Claim
Measures how much your organization pays out for each claim filed by your customers.
Customer Satisfaction
Measures how satisfied your customers are with the products and services your organization provides.
Claims Ratio
Measures the number of claims in a period and divides that by the earned premium for the same period.
Top Brokers in Sales Revenue
Measures and ranks the top performing brokers based on sales revenue.
Average Time to Settle a Claim
Measures how long it takes – on average – to settle insurance claims for each type of policy your organization offers.
Quotas vs. Production
Measures the effectiveness of sales agents at meeting sales targets.
Percentage of Sales Growth
Measures the amount of policy renewals and new policy sales over a set period of time.
Policy Sales Growth
Measures how many new policies your organization has sold over a set period of time and compares that to a target value.
Net Income Ratio
Measures how effective your organization is at generating profit on each of dollar of earned premium.
Retail Metrics | Retail KPI
Customer Retention
Measures your ability to retain new customers and to generate recurring revenue from existing customers.
Customer Satisfaction
Measures the quality of your customer service and provides a reflection of the public's perception of your business.
Point of Purchase
Measures where retail transactions are completed and compares each "point" over a given period to identify trends.
Cost of Goods Sold
Measures the actual profit margin on products and services by analyzing how costs such as labour or shipping affect your profit margin.
Incremental Sales
Measures the amount of sales you've gained as a direct result of marketing and promotional activities.
Average Purchase Value
Measures the average value of each purchase made by your customers and compares that to the average number of units per transaction.
Sales per Square Foot
Measures how much product you are able to sell for each square foot of space provided.
Supply Chain Metrics | Supply Chain KPI
Carrying Cost of Inventory
Measures how much it costs your organization to store inventory over a given period of time.
Inventory Turnover
Measures how often your organization is able to sell your entire inventory in a given year.
Order Tracking
Monitors the status and accuracy of orders that are shipped out to your customers.
Inventory to Sales Ratio
Measures the ratio of in-stock items versus the amount of sales orders you are currently filling.
Units Per Transaction
Measures the average number of units purchased in each order to establish baselines and to compare that value to target values.
Rate of Return
Measures the rate at which shipped items are returned to you and categorizes them based on the reasons for return.
Order Status
Tracks the real-time status of all orders and categorizes them based on the action taken, such as "On Hold" or "Shipped."
Inventory Accuracy
Compares inventory levels as recorded by bookkeepers to actual stock levels on the warehouse floor.
Back Order Rate
Measures how many orders are unable to be filled at the time a customer places them.
Perfect Order Rate
Measures how many orders you ship to customers without any incidents.
Call Center Metrics | Call Center KPI
Service Level
Measures your ability to deliver on the promise made in your call center's Service Level Agreement (SLA).
Agent Schedule Adherence
Measures how effectively call center agents spend their time when logged in and "on the clock."
Active and Waiting Calls
Measures current volume compared to the number of callers waiting to be patched through to an agent.
Call Resolution
Measures the outcome of each call handled by your agents to determine how many contacts it takes to resolve customer issues.
Call Center Status Metrics
Provide insight into the real-time performance of your call center by displaying actionable metrics like number of calls waiting in the queue.
Call Abandonment
Measures the number of callers that hang up before they can be connected to an agent.
Average Handle Time
Measures the average amount of time spent on each call and includes related administrative duties such as submitting call reports.
Customer Satisfaction
Provides an assessment of your call center's performance from your customer's perspective.
Healthcare Metrics | Healthcare KPI
Time to Healthcare Service
The Time to Healthcare Service KPI measures your organization's ability to provide incoming patients with healthcare service in a timely manner.
Lab Turnaround Time
The lab turnaround time KPI measures the ability of your lab to process lab results.
ER Waiting Times
Measures the amount of time patients are currently waiting before being seen by a physician in your ER.
Average Length of Stay
Measures how long, on average, patients stay in your hospital after having a specific procedure, such as appendectomy.
Number of Patients in ER
Provides key data about patients in the ER such as room number, urgency of their case, current wait time, and if they've been attended to by a nurse.
Current ER Occupancy
Measures how many are currently occupied in your ER compared to the total number of beds.
