Data Insight

11/12/2025

Marketers are wasting millions “optimizing for Google”… While early adopters are optimizing for LLMs. The real decision-makers of 2026.

This isn’t SEO. This is influence engineering… and it’s already rewriting buyer behaviour.

Broken down step-by-step.

📌 Bookmark this you’ll be talking about it in 6 months.

📌data-insight.org/llm-modeling-for-buyer-influence/

26/06/2023

The effectiveness of ChatGPT’s responses is directly proportional to the clarity and specificity of the prompts. In this article, you will you learn about the best plugins and how to clearly articulate your request or question in a way that will guide the AI toward the desired outcome.

Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline and improve your marketing.

18/06/2023

Fantastic insight into the psychological impact in marketing. Great interview and relevant in addressing the art of influence.

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t...

17/04/2023

Behavioural Economics for eCommerce/Retail - Re:commerce 2023

Tech columnist of the Spectator, author of the #1 bestselling book Alchemy, and Ogilvy Vice Chairman, Rory Sutherland, explains how behavioural economics can...

29/03/2023

We're all awash with AI content, but Google has unveiled something essential.

Google keeps showing E-E-A-T in search results.

"About this Result" is expanding globally. This feature shows you the source's bio, how long it's been indexed, and why Google ranked it.

Google will launch "About this Author" (!). For those of us who have been focused on E-E-A-T (and the naysayers who don't think Google cares about authors, hehe), this is huge.

Google will provide author information in the SERP's "About this Result" when available, but I haven't seen it yet. Quite significant.

Google will show varied perspectives in search and Top Stories.

Everyone should be empowered with the tools they need to find information they can trust.

16/01/2023

Here is a list of examples of how ChatGPT can be used in marketing that we found useful and actionable.

- ECommerce Hacks: Create a revenue-driven eCom machine with the help of ChatGPT by Louis Smith
https://lnkd.in/egbJK2ZF

- Generated 625 post ideas in less than 5 min by Ruben Hassid 👻
https://lnkd.in/enjdxD-4

-Use ChatGPT to generate a Facebook ads campaign strategy by Jon Loomer
https://lnkd.in/eu9TNh6d

- Generate TikTok video script for influencer by Andy Gray
https://lnkd.in/eCyUQfU6

--Generate Keywords clusters by ☀️ Nico Bortoluzzi
https://lnkd.in/evnHiafp

- Creating compelling LinkedIn content by Sam Szuchan
https://lnkd.in/eRvP6m5W

- Write Facebook ads headlines and descriptions by Bram Van der Hallen
https://lnkd.in/exZGHVxr

5 prompts you can steal to 10x your email copywriting results by Chase Dimond
https://lnkd.in/ekWkgFM2

Creating Content with ChatGPT - The Scripts & Experiments by Dean Seddon
https://lnkd.in/emh9KKR8

Join OpenAI chatGPT in Marketing LinkedIn Group
https://lnkd.in/e4Af76uS

Earlier today I published a podcast on Creating Content with ChatGPT. The episode went ballistic.

30/12/2022

Are you tired of spending hours writing product descriptions for your eCommerce store?

Do you wish there was a way to automate the process and free up your time for other tasks?

LOOK NO FURTHER! IT'S FREE
https://data-insight.org/chatgpt-product-descriptions-2023/

Revolutionize Your eCommerce Game with Automated Product Descriptions Using Open AI ChatGTP!

11/12/2022

Signals performance guides for small and large businesses

Give your clients the most up-to-date information on the latest changes in the ads ecosystem with our signals performance guides. Designed to help clients understand how the Conversions API can help them grow, these performance marketing playbooks contain Meta best practices to help small and large businesses drive better ad results.

Download the guides and share with your clients to establish yourself as the go-to expert on advertising in today’s world.

Advanced marketing solutions and data sources are part of Meta's suite of tools to elevate your client's marketing strategies. Get unparalleled insights, precise targeting and personalised experiences to drive campaign success.

01/12/2022

How to engage new and existing customers during holiday shopping
Find out how to retain, keep, and engage with customers during the holiday season with these Facebook, Instagram, Messenger, and WhatsApp top tips.

Find out how to retain, keep and engage with customers during the holiday season with these Facebook, Instagram, Messenger and WhatsApp top tips.

11/11/2022

❌Five Data-Proven Tactics to Improve Ad Results❌.

Five key changes to your ad campaigns which will help increase ad performance, lower your cost per action & connect to an audience that is more likely to engage with your ads.

31/10/2022

Did you know that 'top performing' eComm brands change their paid social creative content 40% more often than 'bottom performers' and their ad creative helps give them has a lower ad cost by an average of 35%.*

That's huge. That means 35% more effective marketing just by focussing on your ad content.

We are OBSESSED with ad content and creative testing.

Here is our checklist of TWELVE elements we want to see in the creative to give an account the best chance of success

1. A wide variety and types of content being tested - at least 6-7 ads should be live in your ad library, with a number of creative tests being run at any one time.

2. Mix of creative types - we want to see video, static and carousel being tested

3. People/lifestyle images used in at least some of the ads

4. Social proof and reviews - both video and written testimonials and press quotes in ads still go a long way to convincing consumers to trust you.

5. Indisputable proof that your product works - this could be UGC videos, explainer videos, before and afters - anything that makes it utterly convincing that your product gets the job done.

6. Clear explanation of benefit of your product (rather than features)

7. Agitation of pain-point your product solves -> clear articulation of transformation

8. Ad elicits emotion - be it through music, storytelling or messaging

9. Use of story-telling ‘I was struggling with X, then I found Y, it changed my life’

10. First person creative as told by your customer - eg. the journey of how they found your product, a day in the life of your product - 1st person ‘TikTok style’

11. Offer positioning - is the offer unique and compelling, urgent and scarce?

12. Thumb-stopping, pattern-interrupting or surprising imagery or video

27/10/2022

📌 TALK AS YOUR TARGET DOES

If you wanna grab your target's attention with your content, especially copywriting, you have to use the same language of your potential customer.

Think about headings or CTAs: your target has to immediately understand you're solving his problems. The key is starting from language.

How to find how your target talks?

1. ✅ Use AnswerThePublic to find which sentences and questions people search online related to the problem you're solving.
For example:
--> "why head ache after crying"
--> "are head ache sign of pregnancy"

2. ✅ Use Semrush to find all related questions to your main keywords
These are questions people search on search engines
For example:
--> "how do naps help with head aches"
--> "when you have a head ache and cant sleep"

3. ✅ Go on YOUTUBE and look for related videos to your main topic: which are titles and descriptions?

4. ✅ Go on AMAZON: which words and phrases people use in theirs reviews?

5. ✅ Analyze discussions and comments in social GROUPS (Facebook groups, Linkedin groups) and hashtags on Instagram

▶ Create your own list of copywriting, keywords and sentences of your target and use them in your:
▪landing pages
▪headlines
▪ads
▪CTAs
▪titles and descriptions on Youtube
▪organic social posts

You'll start creating the basis to create content that converts more and more.

P.S. These are also useful methods to find new content ideas.