18/05/2026
662 days.
That’s how long it took to get here.
Over the past two years, we worked on shaping the visual and narrative language of the entire ecosystem, developing a modular and scalable system capable of balancing identity, consistency and international adaptability.
This wasn’t just a rebrand. It was the construction of an entire language. A system designed to live everywhere: online, offline, across digital touchpoints, physical branches, operational materials, and every detail in between.
A massive project. In scale, responsibility and vision.
From the design system to global toolkits, from the website to the physical refurbishment of branches, every element was built to create continuity between people, services and countries.
Design in LiveMeFive by account by