Nicolò Gallio - Marketing Strategist & Audience Designer

Casa
Italia
Milan
Nicolò Gallio - Marketing Strategist & Audience Designer

I am a consultant specialised in the audiovisual industry, working across fiction films, documentaries and TV series. I hold a PhD in Film Studies.

I provide services ranging from marketing, communications, audience design, to script development. I provide services ranging from marketing, communications, audience design, to script development.

16/06/2026

“Computers love to read.” – Dennis Yi Tenen, LITERARY THEORY FOR ROBOTS (2024)

Here’s another non-fiction title to strip away a little of the allure around generative artificial intelligence. What if the “ChatGPT moment”, instead of being regarded almost as a rupture in the technological timeline, was just the culmination of processes started hundreds of years ago?

I can’t think of a better book than Tenen’s to put LLMs into context. From medieval Arabic philosophy to Hollywood script-formula manuals, this journey into human intelligence mediated by technology does put things into perspective. No magical genies, but centuries of evolution of “smart” tools such as dictionaries and grammar books. More talking libraries than digital oracles.

This book is the right place to dig deeper into an alternative history of AI, one that started well before the silicon age.

15/06/2026

EAVE (European Audiovisual Entrepreneurs)'s AI Skills Booster is back, and I'm glad to be joining the trainer team again. A lot has changed in a year: the tools have multiplied and the hype around artificial intelligence is at peak levels. On the other hand, the criticism is palpable.
If you want to slow down for a moment and take a proper look at where we are in 2026, this is the right room.

10/06/2026

"If you don't have to think too much about the art you're consuming because it's so bland, you don't need to worry about if it truly represents you or not." – Kyle Chayka, FILTERWORLD (2024).

I am often asked to provide suggested readings in preparation to or post-workshops or talks, so here’s the first of many recommendations to come. What I liked about Kyle Chayka’s book is its accessibility and wider framing of a phenomenon that is observable in everyday life. You don’t have to be a technologist to spot algorithms at work in our daily engagement with content, places and experiences, with effects on taste and aesthetics – from flattened music to bland instagrammable café interiors.

This wider take, grounded in online/offline patterns and recommendation logics, makes FILTERWORLD an easy read. And for those working more closely with distribution and engagement metrics, it’s a good reminder of the bigger implications of the reach of algorithms beyond the specific digital platforms and well into our physical world as well.

09/06/2026

Looking forward to my upcoming talks this month. Sharing ideas on creativity and technology with a diverse range of participants, in the context of lectures, webinars and workshops, has been really rewarding so far. I am honestly learning a lot from these live exchanges, so keep them coming!

I am happy to be back at the Erich Pommer Institut for an introduction to audience design in the age of AI, speaking to the students of the European Film Business and Law LL.M. | MBA within the module Audience, Marketing and Distribution. I had such a great time last year with a brilliant group of participants that saying yes again was a no-brainer.

Next, I'll be joining The Film Agency and Europa International for a deep dive into GenAI, with a focus on a critical issue that I've been noticing quite a lot lately: the "sameness problem" – what happens when we all use the same tools and approaches to target the same audiences through the same creative angles?

Many thanks to all the partners and curators for having me involved

01/06/2026

I first met writer/director Thanasis Neofotistos and producer Ioanna Bolomyti in Nisyros, a small volcanic Greek island in the Aegean Sea, back in 2016. There, we spent a few hours discussing early marketing and audience approaches for a project that, at the time, was titled PETER AND THE WOLF, within the framework of the Mediterranean Film Institute’s Script 2 Film Workshops.

Ten years on, Thanasis is about to present that story, now titled THE BOY WITH THE LIGHT-BLUE EYES, at SXSW London: a dark coming-of-age folktale about fear, desire, and otherness, unfolding as a q***r Greek tragedy.

A decade might sound like a long time, but it says a great deal about the perseverance required to navigate the hurdles of the industry while staying focused on what matters most: remaining faithful to one’s own creative vision.

Best of luck to Thanasis and the whole team for the world premiere, later this week!

Info: https://www.sxswlondon.com/film-and-tv/the-boy-with-the-light-blue-eyes-63740a5c

28/04/2026

Seems like yesterday when we were all together in a room brainstorming about family dynamics and crocodiles. Three years have passed and many festivals later (among which Toronto and Busan), Tumpal Tampubolon’s “Crocodile Tears” is going to be released in Indonesian cinemas next week (7 May).

I have fond memories of that workshop, a collaboration between TorinoFilmLab and the World Cinema Fund: a TFL Extended – Audience Design in which 5 Audience Designer trainees worked on the film at script stage, exchanging ideas with Tumpal, producers Mandy Marahimin (Talamedia), and co-producers Harry Flöter (2Pilots Filmproduction), Claire Lajoumard (Acrobates Films) and Christophe Lafont (POETIK FILM).

Lidia Damatto, Andrè Kamehama, Silvia Lobo, Mauricio Macêdo and Maria Luisa Portela were fantastic professionals in their own right, I’m glad I was their trainer on this journey.

Film trailer: https://www.youtube.com/watch?v=zNtNhvEeskQ

Keep an eye on the crocodile! 🐊

23/04/2026

I’m a big fan of genre cinema, so I’m always excited to work on films exploring sci-fi, horror, fantasy – and doubly so when projects I was involved with at script stage are now heading to Festival de Cannes.

I had the chance to prepare an early marketing strategy and stills brief for Maria Martínez Bayona’s sci-fi feature-length debut “The End of It”, in collaboration with Mathias Noschis at Alphapanda, with the brilliant Catarina Sampaio exploring creative direction for poster design. It was a treat to spend some time in Maria’s rich universe and a pleasure to work with producer Kamilla Kristiane Hodøl at Elation Pictures. I am extremely happy the film has been selected for the Cannes Première section.

In a near-future world where ageing can be cured and death is now optional, Claire (Rebecca Hall), a former provocative artist approaching her 250th birthday, decides she’s had enough – she wants to die. Her decision stirs conflicts with her husband (Gael García Bernal), daughter (Noomi Rapace), and AI assistant (Beanie Feldstein), revealing the humorous complexity of their relationships. As Claire uses her impending death to reclaim her role as an artist, she is forced to face what it really means to die, to live, and the messy absurdity of it all.

More good news on the festival front, as another project I’ve contributed to with my fellow panda Joanna Solecka is part of the Fantastic7 showcase organised by SITGES and Marché du Film. It was a great experience through and through to support director Maximilien Dejoie and the teams at Albolina Film GmbH and Cinefonie with a marketing strategy and a brief for digital materials before the shoot of “Ting” – such a passionate creative group. I was already captivated by the film’s premise: in war-torn Europe, a young orphan’s grief takes shape as a terrifying creature. Lookout for this dark fantasy from Italy!

I can’t wait to see these films on the big screen. Wishing both teams and all their partners the very best!

15/04/2026

This month, I won’t be travelling physically, yet I’ll still be going around the world.
I’ll meet writers, directors and producers from across Europe and beyond to discuss their projects, marketing approaches, audience design concepts and the role of AI.
From feature films to shorts and documentaries, I’m looking forward to these upcoming conversations and to exchanging ideas with so many talented film professionals.
Thank you TorinoFilmLab, Mezinárodní festival dokumentárních filmů Ji.hlava and European Short Pitch for making this possible!

30/03/2026

Diversity and passion. A lot of passion. That’s what I brought home with me after meeting the producers, writers and directors who attended my latest workshop at the D’A Film Lab, held within the D'A Film Festival Barcelona last week.

It was my fourth lab, and once again I had the opportunity to discuss projects ranging from genre-driven stories to experimental documentaries, from reflections on q***r lives to intimate personal portraits, all wrapped in the nuances of Spanish, Catalan, Basque, Galician and Asturian languages.

A big thank you to Pedro Andrade, the whole team and all the participants for being so generous in sharing their point of view on the world through their art, while being open to experimenting with marketing and audience thinking.

¡Nos vemos pronto en una nueva edición!

13/03/2026

Talented people. Stories from different parts of the world. Sharing human perspectives through the lens of cinema. That’s what I love most about what I do.

Here’s a little behind the scenes during my time in Assen (the Netherlands) last week during the Internationaal Filmfestival Assen. Thank you for the invitation and for the genuine interest in Audience Design, New Producers Academy! It was a pleasure exchanging ideas with such a passionate group of filmmakers. I look forward to seeing their stories evolve into cinematic experiences.

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