WhiteApp Agency

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WhiteApp Agency

We can help your business reach the audiences that matter most to you, at every stage of the customer buying journey.

We deliver the results that help your business grow.

17/06/2022

🚨🚨 In this article, we give you all our advice to improve your SEO referencing in 28 points.

https://whiteapp-agency.com/en/resources/blog/how-to-improve-your-seo-ranking

SEO is an essential element of any good marketing strategy, yet these famous three letters have often been associated with a somewhat obscure science.

17/06/2022

⭐ SEO Issues Thread #7 : Serve images in next gen formats

AVIF and WebP are image formats that have superior compression and quality characteristics compared to their older JPEG and PNG counterparts.

AVIF is supported in Chrome, Firefox, and Opera and offers smaller file sizes compared to other formats with the same quality settings.

WebP is supported in the latest versions of Chrome, Firefox, Safari, Edge, and Opera and provides better lossy and lossless compression for images on the web.

- YouTube found that switching to WebP thumbnails resulted in 10% faster page loads.
- Facebook experienced a 25-35% filesize savings for JPEGs and an 80% filesize savings for PNGs when they switched to using WebP.

1avif

15/06/2022

💻 End of Internet Explorer after 27 years of loyal service 💻

👉 From June 15th,
will no longer provide updates 👈

RIP internet Explorer 🥲🥲

15/06/2022

⭐ SEO Issues Thread #5 : Avoid Page with more than 100 internal links

Using internal links too liberally throughout a website can lead to problems. The first issue is Google won’t be able to understand the site’s structure. The second problem is using too many internal links will dilute their value.

John Muller said about this issue the following

"...we do use the internal links to better understand the structure of a page, and you can imagine the situation where if we’re trying to understand the structure of a website, with the different pages that are out there, if all pages are linked to all other pages on the website, where you essentially have like a complete internal linking across every single page, then there’s no real structure there."

14/06/2022

⭐ SEO Issues Thread #4 : Headers hierarchy

According to Google, a canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. For example, if you have URLs for the same page (for example: example.com?dress=1234 and example.com/dresses/1234), Google chooses one as canonical. Note that the pages do not need to be absolutely identical; minor changes in sorting or filtering of list pages do not make the page unique (for example, sorting by price or filtering by item color).

The rel=canonical tag is an HTML element located in the head of an HTML document and aids in preventing duplicate content issues.

13/06/2022

How to choose a web agency? Our 10 tips ⭐

Follow all the steps in this article, you will not go wrong in your choice.

https://whiteapp-agency.com/en/resources/blog/how-to-choose-a-web-agency-our-10-tips

13/06/2022

⭐ SEO Issues Thread #3 : Headers hierarchy

The 👑 to HTML elements represent six levels of section headings. is the highest section level and is the lowest. A common navigation technique for users of screen reading software is jumping from heading to quickly determine the content of the page. Because of this, it is important to not skip one or more heading levels. Doing so may create confusion, as the person navigating this way may be left wondering where the missing heading is.

Here is a few more headings usage notes from Mozzila's guide:

- Heading information can be used by user agents to construct a table of contents for a document automatically.
- Avoid using heading elements to resize text. Instead, use the CSS font-size property.
- Avoid skipping heading levels: always start from , followed by and so on.
- Use only one per page or view. It should concisely describe the overall purpose of the content.

09/06/2022

SEO Issues Thread #1 Text to code ratio < 10%:

John Mueller, a Google employee, on the ratio of the code and content of a page:

"I wouldn’t focus on a metric like that unless there is something of value you can pull out of that for the users. Maybe what you could be looking at there is seeing that these pages are bloated HTML and when you serve them to users, especially on mobile, it slows everything down. Thats one aspect that could be playing a role there, which is more between you and your users.

But at least from a search or SEO point of view, we don’t look at the text to HTML ratio at all."

Despite this being an indirect Google ranking factor, it is not recommended to “pump” a HTML code relative to the useful content at a page, as it might have an indirect negative influence over your website. Redundant HTML code might slow down the page loading as well as its analysis by search robots.

08/06/2022

🚨 Discover our winning e-commerce tips : from web marketing strategy to analysis 📈

https://whiteapp-agency.com/en/resources/blog/winning-e-commerce-from-web-marketing-strategy-to-analytics

Building a successful e-commerce that generates profits and imposes itself on the competition is not as simple as it seems. It's not enough to build the platform, insert products, decide prices and go online hoping to sell something 🤞🤞.

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Naples

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https://whiteapp-agency.com/

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