Trend Monitor

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Trend Monitor and advanced targets

babaconsulting fan page dedicated to its proprietary product Trend Monitor® collecting and mapping new trend concepts (products, advertising, events, behaviors, etc.) The ongoing trend monitoring has the following objectives:
- identification of the current situation’s main trends that might affect the offer
- identification of the reference points for evolution (types, formats, styles) in the Italian and international markets
- identification of the evolution lines applicable in a specific market or on a specific brand
- identification of the (current and future) role of X brands/press compared to Y brands/press in relation to the trend
- assessment of applicability to the current situation, consistency and perception of pre-set innovative concepts within the main user groups
- indication of the best guidelines for the development of communication of a product and/or a brand in relation to the trend

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