Independent Ideas

02/11/2024

Morning in the office.
A few days after the ADCI awards ceremony.

Soft light pours into the room, casting a SILVER and BRONZE glow on the ADCI - Art Directors Club Italiano Awards that now sit proudly on the table. The team gathers, chats quietly and plans the day.

Cut.
At the desk, someone begins writing this post, pausing to glance at the prizes and then returning to the screen. A smile peeks out as they search for the right words.

Fade.
Thanks to Rocco Bronzino and the whole jury for these trophies and for the SHORTLIST, and to the Campari team for believing in our vision. Stay tuned... another story is about to begin.

15/05/2024

It's a wrap!! 🎥
WE ARE CINEMA begins its journey with the Festival de Cannes . A special thanks go to Alberto Colombo, Omar Macchiavelli, and Karen Film - Tommaso Pellicci, Margherita Bardari, Rebecca Ferri, Nicoló Dragoni - for making this project possible, as well as to the entire amazing Campari team! Together, we've chosen to stage the small yet significant stories that make up life, and to celebrate them in the manner they truly deserve, through the lens of cinema.


https://www.engage.it/brand-e-aziende/campari-sceglie-il-festival-del-cinema-per-presentare-in-anteprima-la-sua-campagna-we-are-cinema.aspx

14/02/2024

Hey ChatGPT! Can you write for me a short post to present 'Where Design Evolves', the project created for SaloneDelMobile.Milano, thanks to extensive teamwork, analytical AI, and a collective reflection on the evolution of design?

Hanno lavorato al progetto per il Salone del Mobile le agenzie Publicis Sapient, Independent Ideas e Starcom

09/10/2023

We are immensely proud of our BRONZE win at the , especially in the category we're most passionate about: FILM CRAFT.
Competing against prestigious brands and professionals makes this achievement even more ”fragrant” 😉.

We want to extend our heartfelt thanks to Officina Profumo-Farmaceutica di Santa Maria Novella, Giovanna Flacco, Gian Luca Perris and Giampiero Pesenti for providing us with the opportunity to create impactful content in the industry and collaborate with talented artists like Virgilio Villoresi and Enzo Casucci . We also express our gratitude to Think Cattleya and Francesca Regali. GO INDEPENDENT IDEAS TEAM!
ADCI - Art Directors Club Italiano

28/07/2023

https://www.engage.it/campagne/independent-ideas-firma-la-campagna-globale-di-officina-profumo-farmaceutica-di-santa-maria-novella.aspx

Discover the beauty hidden within the Giardini Medicei and immerse yourself in a secret protected by labyrinths and Renaissance architectures, created in collaboration with Virgilio Villoresi and Think Cattleya for the eau de parfum line by Officina Profumo - Farmaceutica di Santa Maria Novella

A massive thank you to our client for opening the doors of the Medici Gardens and giving us the opportunity to collaborate once again.

11/07/2023

What's your way of being Smart? Ours is to have a client who offers solutions for a more connected home and believes in the power of creativity. Find out more about this new project for BTicino by reading this article: https://brand-news.it/brand/casa/fai-da-te/bticino-conferma-independent-ideas-per-contenuti-e-creativita-digital/

BTicino affida anche quest’anno la content strategy e la creatività delle piattaforme digitali proprietarie alla boutique creativa di Publicis Groupe

06/07/2023

The celebrations for Banca Ifis's 40th anniversary continue with the "Press & Outdoor Key Award 2023" for the campaign "Da 40 anni finanziamo il futuro".

vince il “Press & Outdoor Key Award 2023”, il riconoscimento di Gruppo Media Key, dedicato alle campagne stampa, out of home, promozioni, eventi e packaging, nella categoria “Finanza e Assicurazioni”. Il Gruppo è stato premiato nella sezione Outdoor per la campagna “Da 40 anni finanziamo il futuro”, che sintetizza la missione della Banca dalle sue origini ad a oggi, affiancare le Italiane nel segno della sostenibilità e dell’innovazione, sempre guardando al futuro.

08/06/2023

"Incontro di Meraviglie" is a visual masterpiece created for Officina Profumo - Farmaceutica di Santa Maria Novella, that conveys the timeless emotion and uniqueness of a magical encounter. The one between Florence, the most beautiful city, and the Rose, the most beautiful flower.

Creativity and Business

23/05/2023

Every night is exceptional, but some more than others.

🏆 We're thrilled to share that our Maserati Grecale Global Premiere has clinched both the prestigious Gold and Grand Prix at the YouTube Works Awards’ second edition.
Thank you to YouTube, Google, Carla Leveratto , Stefania Siani and all the jurors, the ADCI - Art Directors Club Italiano, our amazing client Maserati and everyone who has supported us.
It’s been a wonderful journey, even exceptional!



https://www.ninjamarketing.it/2023/05/23/youtube-works-awards-vincitori-seconda-edizione/

20/05/2023

Performance is ready to roar in Piazza Duomo, Milan. Tonight we will be with Abarth at Radio Italia Live – Il Concerto, the Italian greatest free live music event, to showcase the New Abarth 500e, the house of the Scorpion’s new electric model.
Don’t miss the digital billboard between Corso Vittorio Emanuele and Piazza Duomo and the radio spot we made to prove, in the unmistakable spirit of the brand, the performance of a Scorpion that combines electric power, style, and a new sound.

Enjoy the waves!

https://brand-news.it/brand/automotive/auto/abarth-a-radio-italia-live-il-concerto-con-un-progetto-ideato-da-collective-publicis-groupe/