03/06/2026
𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗼𝗻 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗔𝗜 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀?
More people are using AI search for answers to:
💬 Where should I buy…?
💬 Who is the best provider for…?
💬 What company should I choose?
Instead of browsing endless Google results, users can now ask an AI tool to compare options, summarise the market and recommend a small number of businesses.
But AI tools are selective too, and only a few companies usually get recommended.
So how do you be one of those?
We recently worked with Richardson’s Jersey Royals to strengthen two key areas:
𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 - creating clearer, richer content around the business, product, delivery options, pricing, seasonality and customer value.
𝗖𝗼𝗿𝗿𝗼𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 - building stronger external trust signals through an independent Trustpilot review drive.
The result? Richardson’s is now being surfaced across AI tools including Perplexity, Gemini and ChatGPT in relevant buying conversations around Jersey Royals, with references to freshness, direct delivery, supplier comparisons and independent review signals.
Try asking your AI tool of choice about your own industry.
🤔 Are you mentioned?
🤔 Are you accurately represented?
🤔 When recommendations are made, does your business make the shortlist?
For help improving your AI visibility, send us a message to get started.
