Digital Boom

24/02/2026

From restaurant tables to supermarket carts, Egypt’s new Ramadan campaign brings in a “future doctor” at the moment of excess.

Each time someone overorders, the diagnosis arrives instantly: insulin injections, chronic medication, long-term treatment.

Developed with Tarek Nour Communications and DDB Egypt, the campaign challenges Ramadan’s culture of overconsumption.

Read the full breakdown on Digital Boom.

Egypt’s Health Ministry launches a Ramadan campaign using a “future doctor” concept to warn that overeating can lead to insulin use and chronic disease.

07/11/2025

Queen Mary of Denmark meets Egypt’s eternal wonder.

No country bridges past and present like this land, where even royalty stands in awe.

08/10/2025

The National Bank of Egypt البنك الأهلي المصري teamed up with Tarek Nour Communications and actor Essam Omar عصام عمر to bring cybersecurity awareness to the streets. Literally.

The “Protect Your Personal Data” campaign uses humor and everyday storytelling to warn Egyptians about online fraud and digital scams.

Watch how a banking message turned into one of Egypt’s most talked-about awareness campaign.

The National Bank of Egypt and Essam Omar transform cybersecurity awareness into a viral street-music produced by Tarek Nour Communications.

30/09/2025

ChatGPT's first international brand campaign.

08/09/2025

Riyadh-headquartered intella, founded in Egypt in 2021 by Nour Taher (CEO) and Omar Mansour (CTO), has closed an oversubscribed $12.5M hashtag .

The round was led by Prosus Ventures, with participation from 500 Global, Wa'ed Ventures, HALA Ventures, Idrisi Ventures, and HearstLab.

🔎 Why it matters:

Intella builds Arabic-first AI models covering 25+ dialects, a space where global AI players have historically underperformed.

Its speech-to-text engine has achieved a record 95.73% accuracy, outperforming Google, Microsoft, and IBM on Arabic benchmarks.

The company says it doubled revenue in 2024 and expects 7x growth in 2025.

The new funding will accelerate R&D, support the rollout of Ziila, Intella’s Arabic-born digital human launched with Jumia, and scale go-to-market teams in hashtag and hashtag .

Intella raises $12.5M Series A led by Prosus to expand Arabic-first AI, with 25+ dialect support, Jumia launch, and 2025 growth targets.

19/08/2025

From Cairo’s bakeries to Trader Joe’s aisles — Egyptian Baladi Bread is now a TikTok star in the U.S. 🇪🇬➡️🇺🇸

The sourdough pocket bread, a staple in Egypt, is being rediscovered by American creators as the new carrier for falafel wraps, sandwiches, and fusion recipes.

A local favorite turned global food trend — proof that cultural authenticity sells.

09/08/2025

🚀 It’s here — ChatGPT 5 is live! OpenAI’s new AI model promises faster, smarter answers for everyone, from free users to enterprise teams.

OpenAI launches ChatGPT 5, unifying its AI models with faster answers, advanced reasoning, and expanded access for free and paid users worldwide.

31/07/2025

Discover how Dr. Fatma ElGoully transformed Banque Misr into a cultural force through viral campaigns, CSR strategy, and two decades of brand leadership.

11/07/2025

They ruled the 90s. Now they’re back, this time with credit cards.

CIB Egypt's Swype campaign featuring Ehab Tawfik, Mohamed Mohy and Hisham Abbas just hit 28 million views and counting...

Nostalgia + smart banking = marketing gold.

📲 Watch the videos + see why it worked 👇

CIB partnered with 90s legends Ehab Tawfik, Mohamed Mohy and Hisham Abbas to launch its Swype Card, earning 28M+ views and record audience engagement.

11/07/2025

🎙️ From viral satire to shaping the region’s biggest ad campaigns — meet Alaa El Sheikh, the voice behind El Mowaten El Masry, Kefaya Ba2a, and a new era of Arab storytelling.

🔗 Read his full story on Digital Boom.

Alaa El Sheikh redefined Arab digital culture through YouTube satire, podcasting, and brand storytelling. A leading voice in Egypt’s creative scene.

10/07/2025

Meet Ahmad Yousry, CEO of Rabbit - the man who brought 20-minute delivery to Egypt and Saudi Arabia!

Started at Vodafone, worked at Uber Egypt, then co-founded Rabbit in 2021 with a record $11M pre-seed. Now serving 1.4M+ users with 95% on-time delivery.

His motto: "We're in the business of time... we sell peace of mind."

From engineer to regional startup leader - what a journey! 💪

Read his full story:

Explore Ahmad Yousry’s journey from Mobinil, Vodafone, and Uber to co-founding Rabbit, MENA’s fastest-growing quick-commerce startup.

10/07/2025

YouTube is cracking down on low-quality AI content. Starting July 15, mass-produced and inauthentic videos will lose monetization.

Here’s what creators need to know — and what counts as “AI slop.” 👇

YouTube updates its monetization policy to target AI-generated and mass-produced content, taking effect July 15, 2025.