10/09/2026
Have you ever said this to yourself? Many small business owners and solo-entrepreneurs feel this way because this is what we see online:
Do this trend
Make this reel
Here's how to do yap videos
Strategy for your social content
Trending audio
Hooks
All of this make us feel like this is THE place to be to market our business. But you know what else social media is? Exhausting and time consuming. Stressful. And most of us as business owners didn't start our business to become content creators.
So we doom-scroll, we seem to forget that there is more to marketing than just social media. Is it a part of it? Sure. But is it the only way? Should we be spending an exorbanant amount of money on social media for every single business out there just because doom-scrolling makes us feel like we should?
Nope.
Social media isn't actually the best marketing platform for all businesses. In fact, it's probably not successful for most businesses. There are ways to grow your business without being a content creator, and that's what many people forget.
Start exploring some other ways to market your business that actually work for your business. Maybe that's email marketing, maybe its traditional marketing, maybe its referrals, word-of-mouth, sourcing and reaching out to leads, PR, or grassroots campaigning.
So take this as your permission to step away from the tripod, friend.