30/06/2024
Biodegradable packaging and brand design for 233621, a lifestyle audio brand based in Shenzhen, China, catering to the Chinese and US markets. They are dedicated to those who bring their passion to life and make a difference, focusing on relentless challengers – bold and adventurous individuals.
To capture the adventurous spirit while promoting sustainability, we combined bright colors, soft graphics, and bold typography in the branding with biodegradable packaging.
I contributed to this project as an art director, creating the brand identity, designing packaging, collaborating with local printing manufacturers, and styling and directing photoshoots.
This project was completed in 2020, and I honestly don’t know why I haven’t posted it before. Here is mostly the packaging part, but feel free to check out the full project on Behance — link in bio. I can also post more pictures here if you guys want🩵
Credits:
Josh Fischer - VP of Design
- Art Directorwork - CMF Designer
Lunana Zhang - Graphic Designer
Stefania Carnevale - Graphic Designerpontillas.official - Photographer
- Model
- Model