Bold Multimedia Group

24/04/2023

Do you believe in the power of social media to expand recruitment reach and attract top talent for job vacancies. We do!

We’ve come a long way since job fairs and newspaper ads. With billions of daily users of platforms like LinkedIn, Facebook and Instagram, social media offers a cost-effective and time-efficient way to promote job vacancies. Plus it allows you to easily track and measure the success of your campaigns.

It doesn’t end there. Social media also allows you to interact with your audience in different ways across different platforms. Giving firms an unrivaled opportunity to introduce company culture and pipeline potential candidates. Making it easier to keep a deep pool of highly qualified talent warm.

At Bold we understand the usefulness of social media in attracting the best talent. Whether your goal is expanding recruitment reach, showcasing company culture or attracting top-tier candidates, we have the experience and expertise to help.

18/04/2023

If you are a professional in the recruitment and staffing sector, please take our quick survey and we’ll share the insights with you.

According to recent research by Hubspot, B2B services allocate an average of 5.9% of revenue to marketing spend. At Bold we’re wondering how this translates to the recruitment and staffing sector?

Answer our survey here: https://8eyj8xza18u.typeform.com/to/GTnU3Rzx

15/03/2023

TV ads for smartphones, cars, grocery stores - that’s where we expect to see companies having a dig at their competitors.

But with the growing trend of “deinfluencing”, social media managers of up-and-coming eCommerce brands are finding creative ways to gain a competitive edge. “Deinfluencing” posts center around throwing shade at certain trendy, often expensive, products. Posts tagged with have gained over 100 million views on TikTok. Often, these posts do influence people in the traditional way, recommending a cheaper alternative to the trendy product.

Deinfluencing: is it a shady tactic or an amazing strategy?

13/03/2023

ChatGPT’s now infamous inaccuracies may have got people double-checking their sources, but marketers are still giving it the time of day.

According to a survey by Marketing Brew, 48% of marketers are using ChatGPT, while only 25% said they’re not - the rest were unsure.

Are you using ChatGPT for marketing?

11/03/2023

Clickbait might skyrocket impressions, but it deteriorates trust.

Enter the antidote: zero-click content - content that gives users value without needing to click to watch a video or read a blog post (i.e. this).

09/03/2023

The Most Common Start-Up Marketing Mistakes Founders Make

1. Making too many assumptions about their audience
The long-term goal is a specific, defined view of your target market, but don’t make assumptions about them that aren’t backed up by experience or evidence. You’ll end up missing out on people that would’ve been your customer.

2. Discounting the start-up edge
We see so many start-ups trying to “act big” when authenticity would actually build loyalty better.

3. Relying on ads
Ads might be a great way to get customers in the door, but without marketing activities more focused on brand and loyalty building - like thought leadership, content marketing partnerships, and organic socials

Have you ever been guilty of one of these mistakes?

01/03/2023

Forbes recently claimed that outsourcing strategies put you in a better position to handle the demand placed on your business by the recession.

We work with companies looking for cost-efficient marketing solutions that drive tangible ROI. As a fully remote marketing agency, we pass cost savings onto our customers and give businesses the power to scale their marketing up and down, as things change.

How about you? Do you outsource your marketing?

A looming recession tends to wreak havoc on the growth plans of companies.

27/02/2023

Do you:
- love the remote freelance lifestyle?
- thrive with ownership and independence?
- look for opportunities to learn from other people?

We're always on the lookout for bright marketers who know how to cut through the crowd. Graphic designers, content writers, project managers, and anything in between - drop us an email at [email protected]

25/02/2023

With the recession's pressure on budgets, it might be tempting to cut your content marketing budget by relying more heavily on AI-generated content.

Although AI can make content generation more efficient, it can also make it less effective. In recessions, the importance of brand trust and credibility skyrocket - that means content must be valuable and personalized for your target audience, to a level that AI tools can't achieve (at least right now). As AI-generated content proliferates across the internet, there's an opportunity for true thought leadership content to cut through.

Speak to us today to create thought leadership content that truly engages: www.boldmultimediagroup.com

22/02/2023

If you're a Twitter user, chances are you've seen Mastodon in someone's profile. The platform's explosions of growth correlate with changes Elon Musk has made to Twitter. At first, journalists started to hop over to Mastodon's decentralized network of servers - now, over 1.5 million users have joined.

A new social platform presents a new opportunity - but businesses need to be careful about how they market on Mastodon. As a (relatively) small community, led by key voices, the mass market approach of traditional social media marketing isn't going to win fans. Instead, brands should utilize Mastodon as a platform for internal influencer marketing and thought leadership.

20/02/2023

Company profiles have a place on LinkedIn, but don't underestimate the impact of personal branding.

Personal and company branding are merging, largely down to LinkedIn: the founder/influencer and CTO/thought leader aren't uncommon combinations on here.

Here's why building a personal brand for B2B marketing works:
1. People engage more with people, not brands. And that goes for decision-makers in businesses too.
2. The LinkedIn algorithm prioritizes personal profiles over company pages.
3. In recessions, brands need to build an increased sense of trust to maintain loyalty. An authentic, human voice is a great way to achieve this.

07/02/2023

is awesome. Is it going to replace marketers? Probably not.
But can it transform the way we work? Definitely.

We already know ChatGPT can create summaries and write (somewhat mediocre) blog posts. But how else can marketers use it?
1. Keyword targeting suggestions - ChatGPT can get the ball rolling on keyword research. Just give it a prompt and it will ping back a bunch of ideas.

2. A/B testing ideas - Just input your original copy, then let ChatGPT come up with ways to A/B test your ad.

3. Define a tone of voice - Experiment with your branding by asking ChatGPT to write about your business in multiple different tones of voice (you can get as specific as you'd like).

4. Optimize ad copy - Get a ChatGPT API key, then give ChatGPT your ad copy and target audience. It will automatically optimize ad copy for your market and can even analyze your results.