PR&Digital Marketing in Japan - Kartz Media Works

26/05/2020

is relevant in Japan as well. Check out what people in Japan have been doing: https://kartzmedia.com/2020/05/26/what-does-stay-home-look-like-in-japan/

15/05/2020

Just how different is public relations between Japan and western countries? Here are our thoughts:

Thoughts on Japanese and Western Public Relations differences Posted on May 12, 2020May 12, 2020 by Jan Alonzo In regards to some of the cultural differences between Japan and Overseas public relations (PR) there have been a few common points I came across while reading various articles (business, a...

28/04/2020

Dear beloved readers!

We hope that you are taking care of yourselves in this tough situation we are going through, due to the coronavirus crisis.

We, at Kartz Media Works, are optimistic and positive that the future will be brighter. So, we decided to keep updating you on what we are doing.

This time, we are bringing to you a new article related to Marketing Strategy for those who are interested in starting a business in Japan. We hope you find it helpful.

Until next time, please stay safe! 😇

👇https://kartzmedia.com/2020/04/17/marketing-strategy-what-to-consider-before-putting-together-a-plan-to-conquer-japanese-consumers/

25/03/2016

During a survey involving 1000 participants in Tokyo, it has been found that social video sites such as YouTube and Niconico are mostly viewed by teenagers between the ages of 15 and 19. Amongst this age group, girls are prone to watch more video content before going to bed than boys by 5%.

15/03/2016

Here are some interesting Japanese facts!

Japan ranks the highest amount of paid-in-advanced cellphone users world-wide! Making it 99.9% of the population!

Japanese citizens spend roughly 0.3hrs on social media everyday, compared to the US which spend 1.7hrs a day.

The top active social platforms amongst Japanese are: #1. LINE #2. Facebook #3. Twitter. The last ranking social platform is unfortunately, Google+, making it only %2 of the population.

11/03/2016

In 2015, Instagram was used increasingly around the world. The shift to visual communication was visible also in Japan, as Instagram increased its popularity, mostly among women and young people!

However, Facebook is catching up on the trend of focusing on the visuals. Also in Japan, it is now possible to create instant articles that can be read without even leaving Facebook. Since people will decide whether to read the article or not based on the visuals, it is necessary to customize the title and thumbnail image.

09/03/2016

Watching television dramas in Japan is very popular among young people. Along side of watching their favorite shows, an important part of the watching experience is tweeting about it in real time as well.

One good example about the inseparable relationship between tweeting and TV dramas is the Japanese detective drama, “Siren”, which aired on Fuji Television from October to December 2015. There were nearly 260,000 tweets about the last episode before and after it was aired! Talk about publicity!

02/03/2016

Last month, Twitter announced its user numbers outside the U.S. for the first time. According to the data, every fourth Japanese uses twitter. That means that there are 35 million monthly active users in the country, almost 5 times more users than 2011! Since there are 320 million monthly active users worldwide, Japan’s share of twitter users has risen to 10 percent.

01/03/2016

In October 2015, mobile messaging app LINE launched a new feature that combines shopping and social media use. The app can now be used as a rewards card to gather points at stores and restaurants.

From a user’s perspective, this sounds good as almost all stores have their own type of point card in Japan. No need to stuff the card into the already full wallet! For the stores, there are benefits as well, since now they can send messages about special offers directly to the customers!

26/02/2016

There was a recent survey regarding the attention span of people who happen to see video advertisements when viewing media on Facebook. Among the people surveyed, 47% only view advertisements for 3 seconds before skipping to the main content; whereas 74% curiously observe the video ad for a maximum of 10 seconds before skipping to the video of hope.

Interestingly, when having the video ad muted and captions enabled, 12% of the average viewer curiously watches the advertisement longer than normal.

25/02/2016

In Japan, Facebook is used mostly via mobile devices, especially during the summertime. According to a survey conducted by Facebook in 2015, 84 percent of posts were published via mobile devices in the summer.

When asked about their summer goals, a great number of respondents said that they would like to travel. Therefore, it is logical that they do not want to waste time sitting in front of a computer.