Pulse Marketing

09/02/2026

Japan’s wellness market continues to evolve, and Dentsu’s 10,000-Person Wellness Survey highlights several important trends:

🔹 Growing interest in wearable health-tech
🔹 Differences in wellness priorities by gender
🔹 Spending gradually shifting from products toward services
🔹 Increased awareness of environmental triggers like weather sensitivity
🔹 Wider recognition of the term “well-being”

We share our key takeaways for international teams here:
https://zurl.co/7Lnfs

A clear English overview of Dentsu’s 2024 10,000-Person Wellness Survey, highlighting how consumers in Japan approach health, technology, and well-being.

09/01/2026

🇯🇵 Entering Japan’s Health & Wellness Market: A Practical Guide

Japan has one of the world’s largest wellness economies, with strong demand in areas such as preventative health, functional foods, and senior-focused solutions. For brands considering market entry, understanding where and how to engage potential partners is critical.

This article outlines how Tokyo’s key trade fairs—such as Wellness Tokyo and MEDICAL JAPAN—fit into a broader, long-term market entry strategy.

It covers:
• Approaches to identifying B2B distribution and OEM partners
• Key regulatory considerations, including FFC and FOSHU
• How trade fairs support credibility-building and relationship development in Japan

Rather than treating trade fairs as standalone sales opportunities, the guide frames them as part of a structured approach to building a sustainable presence in Japan’s health and wellness sector.

Read the full article here:
https://zurl.co/ojSY6

Discover Tokyo's top health and wellness trade fairs (like Wellness Tokyo, MEDICAL JAPAN, & Health & Wellness Japan). Learn why Japan's aging population and high spending power make it a premier market , and get essential tips on B2B strategy and business etiquette for successful entry

07/11/2025

Self-care is the new way to celebrate. 🧘♀️✨

As the holidays approach, consumers are rethinking how they unwind — and alcohol is taking a back seat. According to the Global Wellness Summit, spending on self-care, fitness, and mindfulness is rising while alcohol consumption is declining across several markets.

This shift isn’t just seasonal; it reflects a broader redefinition of “treating yourself.” For brands in wellness, beauty, and lifestyle, the message is clear: consumers are investing in feeling good, not just having fun.

Read the full article here:
https://zurl.co/8xTES

25/09/2025

The Yahoo JAPAN Creative Lab Trend Report (Sept 2025) is out. 📊

We break it down for wellness marketers—showing how consumers are discovering and trying products across LINE & Yahoo, and what that means for campaigns in fitness, nutrition, beauty, and supplements.

👉 Read here: https://zurl.co/oFLl7

Actionable insights from Yahoo JAPAN & LINE’s Sept 2025 Creative Lab for fitness, beauty, supplement, and wellness brands in Japan, with live stats and best practices.

19/09/2025

💄 Thinking of launching your cosmetic brand in Japan? It’s one of the world’s most lucrative markets—but also one of the most regulated.

From ingredient rules to marketing claims, the PMD Act (薬機法) shapes everything you say, label, and promote.

Our latest guide shows how to navigate compliance, avoid costly mistakes, and win Japanese consumers’ trust.

📖 Read more: [https://zurl.co/lOccm ]

Japan is one of the world’s most lucrative yet legally complex beauty markets. Its consumers are globally admired for their skincare rituals, demand for qua ...

07/08/2025

🍱 Japan’s premade meal market is booming—and it’s not just about convenience anymore.
Today’s offerings are sleek, health-conscious, and built for modern lifestyles. Subscription services, busy professionals, and solo living are reshaping how food is marketed, sold, and consumed.

In our latest blog post, we dive into the key trends, top players, and marketing opportunities in this rapidly evolving space.

📖 Read more: https://zurl.co/FCSKN

Japan has always excelled at balancing tradition with convenience, from onigiri at the corner konbini to seasonal bento boxes. Now, a new category is taking off: premade meal services.

29/05/2025

Much here applicable to Japanese EC sites as well, particularly this:

"If your current monthly revenue is $10,000 with a 1% conversion rate, a jump to 2% (achievable through expert optimization) doubles your revenue to $20,000..."

CRO for the win!

https://zurl.co/vnEZn

Learn why out-of-the-box Shopify stores leave money on the table and how strategic tweaks can drive conversions

15/05/2025

🎧 Music meets wellness in Apple & UMG’s latest collaboration 🎧

At Pulse Marketing, we’re always keeping an eye on how leading brands push boundaries—and this one hits all the right notes.

Apple Music and Universal Music Group have just launched Sound Therapy, a curated collection that blends reimagined tracks from top artists with therapeutic sound elements like delta waves, pink noise, and isochronic tones.

Why does it matter? It’s a bold step in audio wellness—using music not just for entertainment, but as a tool for focus, relaxation, and sleep. Think: Ariana Grande, Post Malone, and Justin Bieber… remixed with neuroscience in mind.

🧠 A smart move tapping into the booming wellness market.
Check it out here: https://zurl.co/sBjyW



Original announcement (Apple Newsroom):
https://zurl.co/CAcG5

Apple Music is joining forces with Universal Music Group to introduce Sound Therapy.

17/04/2025

🔍 Bidding on the right keywords is critical for health & wellness brands running Google Ads—especially in a high-CPC, highly regulated space like Japan.

In our latest article, we break down how to balance brand vs. industry keywords, manage CPCs, and align your bidding strategy with user intent for better performance.

📖 Read more: https://zurl.co/JWFgt

High CPCs and fierce competition make keyword bidding tough in health & wellness. Learn how to stand out and maximize ROI with a smart strategy.

28/03/2025

💊 Japan’s supplement market is thriving, but selling supplements online comes with unique challenges and opportunities. From iHerb’s international reach to DHC’s strong domestic brand loyalty, choosing the right platform is key to success.

📢 In our latest blog, we break down Japan’s top online sales channels for supplement makers—helping you find the best fit for your brand.

📖 Read more: https://zurl.co/hhzrP

Discover Japan's top online sales channels for supplement makers entering this health-conscious, aging market. Explore key platforms and opportunities.

12/03/2025

Fast Company reports on how deepfake scammers are hijacking TikTok’s wellness craze to sell dubious health products. https://zurl.co/sKK23

AI-generated influencers and fake storytime videos are being used to push unproven supplements and beauty products on unsuspecting users.

27/02/2025

💡 Thinking about running paid ads in Japan but unsure about the costs? We’ve broken down the daily minimum budgets for major platforms—so you know what it takes to see real results.

Plus, we’re sharing key budgeting tips and real client case studies to help you allocate your ad spend effectively.

📖 Read our latest insights: https://zurl.co/XqiEX

Learn the costs of paid ads in Japan and budget effectively to maximize your marketing strategy in this competitive market.