07/10/2020
Dynamic Product Ads
Dynamic Product Ads are one of the most powerful ways for E-Commerce brands to drive revenue and increase their ROAS (Return On Advertising Spend).
If you’ve ever been on a website like Amazon, viewed a product and then went back on to Facebook, you will almost immediately see the exact product you were looking at as part of a Dynamic Product Ad.
With this type of campaign, not only do you benefit from the ability to personalise your adverts and remind people of items which they have not yet purchased but you can also draw further revenue from customers by targeting them with products that are similar to what they’ve already viewed/purchased.