25/07/2022
✔️ You need to build your brand so that customers identify you first whenever they think about your industry, rather than any of your competitors.
✔️ You need to attract new customers who are either unaware of your brand, or haven’t had a compelling need to use your brand.
✔️ You need to retain existing customers by improving your relationship with them, and strengthening the reason(s) for them to keep supporting you.
In recent years, customers have started to shift their attention (and money) to mobile:
👉🏼 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time
👉🏼 People browse 70% more web pages on tablets than smartphones
👉🏼 Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%
👉🏼 Mobile searches have increased 200% year over year in 2022
👉🏼 Mobile surpassed desktop in 2014.
Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.
Reach out to us today to see how we can leverage this for your Brand to Keep Winning!