Analytt Digital

06/08/2026

"How much should we spend on marketing?"

Rough framework for digital marketing budget for SMEs 👇

Starting out: 10-15% of revenue
Growing: 12-20% of revenue
Scaling: often less, 8-15%, as efficiency improves.

The %% number matters less than knowing your other costs such as cost to acquire, and what that customer's worth over time.

DM and we will help audit your costs and where you might be failing.

Call/WhatsApp: +254784 488 542
Website: analyttdigital.com

04/08/2026

We reviewed a lot of ad accounts this year. These 5 mistakes showed up again and again see if any of them sound familiar 👇

1. Treating boosted posts as a full ad strategy; a boost is reach, not targeting.
2. Measuring success by likes instead of leads.
3. Running the same 2 creatives for 3+ months and wondering why performance is dropping.
4. No retargeting audience set up; meaning every visitor who didn't buy the first time is gone for good.
5. Skipping a landing page entirely and sending paid traffic straight to a generic homepage.

None of these are dramatic mistakes. They're just the quiet ones that compound over months and quietly drain a budget.

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03/08/2026

Getting clicks but no sales from your Google Ads? It's rarely the ads. Usually it's a landing page that doesn't match what the ad promised, no clear next step for the visitor, or zero trust signals for someone who's never heard of your business before. Fix the page before you raise the budget.

If you need assistance reviewing your ads or ads planning reach out to us on analyttdigital.com or +254 788 488 542

01/08/2026

If you're getting more than a handful of messages a day and still answering them one by one from a single phone, you're probably losing leads to slow replies not weak marketing. Here's when it's time to move from regular WhatsApp to the Business API.

If you need assistance reviewing your ads or ads planning reach out to us on analyttdigital.com or +254 788 488 542

31/07/2026

Followers feel good. Revenue pays rent. If your marketing report only talks about likes and reach, ask for the numbers that actually matter: cost per lead, cost to acquire a customer, and revenue attributed to each channel.

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29/07/2026

Ad costs across Google and Meta in Kenya have been climbing. That's not a reason to panic, it's a reason to stop wasting spend on a leaky funnel. Broad targeting, tired creative, and slow landing pages cost more than ever right now. Time to tighten up before you spend more.

If you need assistance reviewing your ads or ads planning reach out to us on analyttdigital.com or +254 788 488 542

28/07/2026

New Blog Post!

Ask ten business owners in Nairobi whether their marketing is working, and most will answer with a feeling, not a […]

28/07/2026

2026 is going to reward businesses that adapt fast. Here are 3 shifts we're already building into client strategies 👇

🤖 AI-assisted targeting — smaller budgets can now compete with bigger ones.
💬 WhatsApp as a checkout channel — not just a place to answer questions.
📊 First-party data — owning your customer list beats renting attention from a platform.

Which one is your business least prepared for?

Follow for more of this every week

23/07/2026

Marketing myth: More followers = more revenue.

Not true.

We have seen accounts with 5K followers make more sales than accounts with 50K.

Why? Because the smaller account had a clear, tracked funnel. The bigger one had vanity metrics.

Followers get attention. Funnels drive revenue.

What are you optimizing for? 👀

21/07/2026

If your checkout doesn't put M-Pesa front and centre, you're asking Kenyan customers to work harder than they should to pay you. Small friction equals lost sales.