Reach Digital Marketing Solutions- Kenya.

09/02/2021

There is no longer any doubt that social media is a necessary marketing tool for every organization. This is because when done appropriately, social media holds significant benefits for any business, such as, improving search rankings, driving website traffic, increasing sales conversions, and furthering brand image.

𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘫𝘶𝘴𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘵𝘩𝘦𝘴𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘵𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘰𝘯 𝘦𝘷𝘦𝘳𝘺 𝘴𝘪𝘯𝘨𝘭𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮. The reality is, it is virtually impossible to have an active presence on every platform due to time and effort constraints.

𝐓𝐡𝐞𝐫𝐞𝐟𝐨𝐫𝐞 𝐬𝐭𝐚𝐫𝐭 𝐛𝐲 𝐧𝐚𝐫𝐫𝐨𝐰𝐢𝐧𝐠 𝐢𝐭 𝐝𝐨𝐰𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬. 𝐍𝐞𝐱𝐭 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐰𝐡𝐢𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐰𝐢𝐥𝐥 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫. 𝐀𝐧𝐝 𝐟𝐢𝐧𝐚𝐥𝐥𝐲, 𝐟𝐢𝐠𝐮𝐫𝐞 𝐨𝐮𝐭 𝐰𝐡𝐢𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐰𝐢𝐥𝐥 𝐚𝐬𝐬𝐢𝐬𝐭 𝐲𝐨𝐮 𝐭𝐨 𝐚𝐭𝐭𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬.

02/02/2021

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising or they might trust that since they offer a good product or service, it’s only a matter of time until customers will find their way to them.

𝑯𝒐𝒘𝒆𝒗𝒆𝒓, 𝒂𝒍𝒕𝒉𝒐𝒖𝒈𝒉 𝒕𝒉𝒊𝒔 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒎𝒂𝒚 𝒃𝒓𝒊𝒏𝒈 𝒊𝒏 𝒂 𝒕𝒓𝒊𝒄𝒌𝒍𝒆 𝒐𝒇 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒐𝒇𝒇𝒆𝒓𝒔 𝒂 𝒎𝒖𝒄𝒉 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒕 𝒎𝒆𝒕𝒉𝒐𝒅 𝒕𝒐 𝒉𝒆𝒍𝒑 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒕𝒉𝒆𝒊𝒓 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆. Therefore, no business regardless of how larger or small they may be should ever ignore the vast marketplace that digital marketing brings to the table.

27/01/2021

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗳𝘁𝗲𝗿 𝘀𝗲𝗲𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀? Facebook pixel is an analytics tool that lets you answer questions like this.

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use Facebook pixel in the following ways:

- 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐬𝐡𝐨𝐰𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐨𝐩𝐥𝐞. Find new customers, or people who have visited a specific page or taken a desired action on your website.

- 𝐃𝐫𝐢𝐯𝐞 𝐦𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.

- 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬. Better understand the impact of your ads by measuring what happens when people see them.

𝙉𝙚𝙚𝙙 𝙨𝙤𝙢𝙚 𝙝𝙚𝙡𝙥 𝙨𝙚𝙩𝙩𝙞𝙣𝙜 𝙪𝙥 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙥𝙞𝙭𝙚𝙡 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚? 𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙪𝙨 𝙩𝙤𝙙𝙖𝙮 𝙖𝙣𝙙 𝙬𝙚 𝙬𝙤𝙪𝙡𝙙 𝙗𝙚 𝙝𝙖𝙥𝙥𝙮 𝙩𝙤 𝙨𝙚𝙧𝙫𝙚 𝙮𝙤𝙪!

13/01/2021

HOW TO CREATE AN INTEGRATED MARKETING CAMPAIGN (IMC) ⬇️⬇️

1) Establish the objectives of the campaign.

-To achieve your business’s online goals, specific digital marketing objectives that guide your online promotional activities must be developed.

2)Identify the target audience across platforms.

- It is essential to recognize that each social media platform holds a different type of audience. Therefore ensure that the content created is specifically made to appeal to each individual audience.

* NOTE: Re-posting the same content across various platforms will not help to achieve the best results.

3) Identify the types of content to be used.

- Success on social media majorly depends on the types of content used on each platform. To help overcome this challenge content strategies usually include a varied mix of media including image, video and text-based posts.

4) Develop a framework across each platform.

- Create a plan that includes a mix of the various types content to be used in the campaign. Remember to tailor the content to be posted in order to be appealing towards the audience on each specific platform

5) Determine the frequency of posting.

- It is also important to schedule the posting strategically over time. The idea here is to identify the frequency of posting and the best times to post based on trial and error.

6) Execute the planned content.

-It’s time to execute the planned content on each individual platform according to the scheduling and framework created in the previous steps.

7) Monitor the performance of the campaign.

-Remember to constantly monitor the performance of the campaign over time and take note of high performing content as well as low performing content. Identify the reasons behind both situations and use the collected insights to help in the next step.

8) Adjust the campaign to maximize performance.

- Finally, adjust the campaign based on the collected information regarding previously posted content in order to maximize the performance of the campaign.

24/11/2020

Join us for training on the Fundamentals of Social Media Marketing via Zoom..

We will cover all the information needed to maximize the reach of your social media marketing activities across Facebook, Instagram, Twitter & LinkedIn.

Date: 28th November 2020
Time: 4pm

3500ksh person.

Contact us @0723014613 to book your seat.

Reach Digital Marketing Solutions-Kenya.

22/10/2020

Are you interested in a FREE digital marketing consultation for your business? Message us and we would be happy to serve you.

07/09/2020

Do you want to increase your sales? Right now is the perfect time to go digital! Call Us @ 0723014613 and we would be happy to organize a FREE consultation meeting in-order to point you in the right direction.

We provide our clients with various services including content creation, training, SEO, SEM, SMM any other marketing needs that our customers may have.

06/09/2020

The best ideas regarding digital marketing campaigns originate from various sources these include articles, current trends, personal experience, new information, competiors etc.

The main goal of the idea should be to first capture the attention of the target maket, provide a point of value for the potential customer and then direct them towards the particular action that you intend them to carry-out.

06/09/2020

Digital marketing enables both small and large organizations with the ability to identify which demographics provide them with the most sales for the product or service that they offer.

This can only be done through the continous testing of potential demographics over time and utilizing various digital marketing tools such as A/B testing to figure out which targeting strategies work best.

05/09/2020

In-order to be succesful in your organizations digital marketing efforts it is important to select the most appropriate time of day to share a particular type of content..

This can only be done by making the effort to study the behaviour of your specific target audience and what type of information would be of most value to them at that particular time.

Generally online traffic tends to peak at the begining of the day as well as during mid-day and after work hours before the audience goes to sleep (NOTE: This is subject to the characteristics of your organizations target audience).

05/09/2020

Better days are coming. Hang in there!

In the case you need some help with your individual or organizational digital marketing efforts, we have got your back.

Contact us @ 0723014613 or on facebook messenger for more information.