18/08/2022
What is a Travel Influencer?
An influencer is an online personality that creates content, has a dedicated following and is a known presence within their industry. A travel influencer is someone that does all of this but focuses specifically on making, sharing and promoting content relating to travel and tourism.
Travel influencers often use a variety of platforms to share their content, including YouTube, Instagram, TikTok and blogs or websites. Many are known for and specialise in a particular format of content, and the most successful influencers often have a niche that they occupy.
What Does a Travel Influencer Do?
The role of an influencer and what they actually do as part of their job is highly contended, as there is a range of different kinds of influencers that produce a variety of content and provide different kinds of opportunities for engagement. A straightforward description would be that a travel influencer produces different content for their followers focusing on sharing travel advice and inspiration, but there are lots of different tasks that fit into this.
Here’s an example of what a travel content creator may do as part of their role:
Travelling to new destinations on either gifted or self-funded trips
Creating destination guides in a range of formats
Regularly updating multiple social media accounts
Producing vlogs or videos showcasing a location or travel experience
Promoting businesses or products in or adjacent to the travel industry, such as accommodation or tour operators
Writing and creating reviews of travel products and experiences
Creating content for their own channels in collaboration with travel brands to promote their offering
Creating guest content for travel brands to use on their own channels
Participating in marketing campaigns with travel businesses
Interacting with followers to build relationships and collect feedback
Researching and responding to the latest trends in travel and tourism
