14/10/2024
𝐇𝐢𝐠𝐡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐒𝐚𝐚𝐒 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠
Are your emails underperforming?
✅𝐿𝑜𝑤 𝑜𝑝𝑒𝑛-𝑟𝑎𝑡𝑒𝑠
✅𝐿𝑜𝑤 𝑐𝑙𝑖𝑐𝑘-𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑟𝑎𝑡𝑒𝑠
✅𝑃𝑜𝑜𝑟 𝑐𝑎𝑚𝑝𝑎𝑖𝑔𝑛 𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒
✅𝑁𝑒𝑔𝑎𝑡𝑖𝑣𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑓𝑟𝑜𝑚 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠
✅𝐻𝑖𝑔ℎ 𝑢𝑛𝑠𝑢𝑏𝑠𝑐𝑟𝑖𝑏𝑒 𝑟𝑎𝑡𝑒𝑠
There are countless reasons why your SaaS emails are underperforming.
BUT…
𝐏𝐨𝐨𝐫 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐩𝐲 comes at the top of the list, and you MUST address it to improve your engagement data!
It’s no surprise that most SaaS companies struggle to write killer copy. Email copywriting is difficult and involves endless ‘trial and error’ that sometimes yields little.
Before you sit down to write your email copy, consider the following:
𝑌𝑜𝑢𝑟 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠’ 𝑖𝑛𝑏𝑜𝑥𝑒𝑠 𝑎𝑟𝑒 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑜𝑣𝑒𝑟𝑓𝑙𝑜𝑤𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑒𝑚𝑎𝑖𝑙𝑠; 𝑤ℎ𝑎𝑡 𝑚𝑎𝑘𝑒𝑠 𝑦𝑜𝑢𝑟 𝑠𝑡𝑎𝑛𝑑 𝑜𝑢𝑡?
Here’s what might be working against your progress:
𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 - Are your messages relevant to the users? The best-performing emails are sent to the right people at the right time. Therefore, know your audience and write an email that resonates with their pain points.
𝐂𝐡𝐞𝐜𝐤 𝐲𝐨𝐮𝐫 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞. If it doesn’t reference a problem, pain point, or topic your audience is interested in, you’re missing the point.
𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐚 𝐒𝐢𝐧𝐠𝐥𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐞𝐦𝐚𝐢𝐥 𝐜𝐨𝐩𝐲 - Email copywriting isn’t about creativity but eliciting a specific action from the recipient. The goal is conversion. Hit the nail on the head.
𝐎𝐧𝐥𝐲 𝐨𝐧𝐞 𝐂𝐓𝐀 𝐩𝐞𝐫 𝐞𝐦𝐚𝐢𝐥 - Don’t confuse your audience with several CTAs.
𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐡𝐨𝐫𝐭. Get to the point quickly; otherwise, your recipients might get bored and not read to the end.
𝐃𝐨𝐧’𝐭 𝐨𝐯𝐞𝐫𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐢𝐭 —they know it’s automated. Therefore, be reasonable in your personalization. Avoid cliches such as "We just saw you did X."
Not happy with the performance of your SaaS email campaign? Let’s check your email copy for better results!
