Rubric Marketing

01/06/2021

Client-centric businesses ensure that the customer is at the center of a business's philosophy, operations, or ideas.

18/05/2021

This should be pinned in the finance offices; to ease the hassle of approving advertising budgets.

22/04/2021

Client-centricity is simply a strategy of doing business that focuses on creating the best experience for the customer, and by doing so builds brand loyalty. Starting from the first interaction the client has with your brand, either online or physically. 🎳

Customer-centric organizations collect data from multiple channels and sources with the aim of providing an exceptional customer experience.

30/03/2021

The new normal in marketing, great insight from Harvard Business Review
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Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.

There’s no going back to the old normal.

22/03/2021

If you are in marketing then you have probably heard about SEO and SEM, however, unlike the common misconception, the two are not the same. So what are the differences?📱

02/02/2021

This are the top global websites. Check by corporate ownership and category on the left chart.

28/01/2021

Commendable social media advertising insight from Simon Maingi.

When making a social media Advert, it's important to make sure you don't get lost in all the noise by considering a few things before you release it to...

23/01/2021

The sales funnel is one of the most ignored necessities in closing 🤝🏾💼

With the help of a funnel, you can understand customers and what strategies to adopt at each stage.

The strength of sales funnels is that they transform your business from chaos to order by providing structure.






https://bit.ly/2NvApl2

04/01/2021

Our branding bookshelf today highlights ' The Brand Gap' by

An excellent, concise marketing handbook that gives insights on the delicate balance of using logic and magic to create/ develop lasting products in the continuously competitive markets.

As Marty puts it, 'Branding requires not only the work of executives and marketing people who manage the brand, but an ever-changing roster of strategy consultants, design firms, advertising agencies, research companies, PR firms, industrial designers, environmental designers, and so on.

'It also requires the valuable contributions of employees, suppliers, distributors, partners, stockholders, and customers—an entire branding community. It takes a village to build a brand.'

28/12/2020

Genius Outdoor Advertising.

Thinking out of the box, Formula ditched the cliché toothpaste ads of smiling models with pearl white teeth. (Agency: Ogilvy & Mather, Indonesia)

We hope to spark your creativity by sharing the best advertising ideas from around the world!

23/12/2020

"For the success of your business and to maximize your impact in the world, your pricing strategy needs to be coherent.

"Your strategy must match your market, your marketing, and the value you deliver"

- Shawn Dill

For the success of your business and to maximize your impact in the world, your pricing strategy needs to be coherent. Your strategy must match your market, your marketing and the value you deliver.

18/12/2020

Price sends key messages to your target market. Luxury brands use this to create a brand perception in the market; it speaks quality, heritage, and exclusivity.🚤

Customers are willing to pay for quality. However, when using the premium pricing strategy, be sure to match up your product quality and brand perception with the price.




https://bit.ly/38ci4QC