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05/01/2026

05/01/2026

Can someone easily explain to me the difference between a CBO and an ABO?

In simplified terms.

When you use CBO(now called Advantage+ Budget on the Campaign level), you set a budget for the entire campaign, so your campaign will eventually allocate your budget into best best-performing adsets.

You use CBO when you don't care which ad set will perform better, you are open to any result.

You use ABO when you care about the performance of each ad set individually and set a budget for each.

We mostly use CBO in most cases, but it depends on your marketing strategy most of all.

05/01/2026

The best campaign strategy we can share with you in 2026 is the ZOMBIE campaign.

It's literally just a single ad set CBO with a lower than average cost cap.

Every time a creative fails in testing, just duplicate it into the zombie campaign.

→ Set cost cap aggressive (lower than your usual target CPA)
→ Throw all your "failed" ads in there
→ Let Meta find new pockets at that tight cost cap

We've found so many missed winners this way.

They build engagement, prove they can convert, and then I post ID them to my scaling campaign with real success.

It's a second chance for ads you would've just turned off and forgotten about.

Low risk, high reward. Bring your dead ads back to life...

05/01/2026

How to run Meta ads with one campaign.

Start with a CBO with a cost cap.

Three ad sets:

→ One dynamic catalog ad set
→ One scaling ad set (all your proven winners)
→ One testing ad set (new creative)

The setup:

→ Set a min spend limit on the testing ad set to push spend
→ Set a higher cost cap on the testing ad set so it's more likely to test your new ads
→ Set a lower cost cap on the scaling ad set so when ads fatigue you're still protected

When you find a winner in testing, post ID it to the scaling ad set and turn it off in testing.

What to expect:

Meta will miss winners sometimes in testing.

That's okay - you're signing up for the "I trust Meta" mindset by using one campaign.

Which means you trust that the ads Meta chooses to spend on are the right ones.

Just make sure you're forcing some spend into your new creative tests with min spend limits.

Why this works:

→ Simple to manage (one campaign, three ad sets)
→ Clean separation between catalog, proven winners, and new tests
→ Cost caps protect margins while testing
→ Min spend limits force distribution to new creative

This isn't for everyone, but if you want simplicity and trust Meta's algorithm, this works.