Videogramkenya

Videogramkenya Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Videogramkenya, Nairobi.

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with ...
22/07/2021

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

Email is often underutilized, despite being the most proven and effective marketing channel. It's easy to run dozens of campaigns to thousands of subscribers at once.

The cost of sending emails is low and engagement is high. Even better, there is no clutter. You don’t have to worry about anything except opening, typing, and sending emails.

The cost of setting up marketing email campaigns is low because we’re not talking about a big budget, and you don’t have to worry about lead conversion rates or anything else for that matter. You might have some conversion rates, and that’s okay.

Read the full article by following the link on our bio

CRO refers to making changes to your website, newsletter, or advertisement to increase conversions.These changes include...
30/06/2021

CRO refers to making changes to your website, newsletter, or advertisement to increase conversions.

These changes include increasing your speed, improving your user experience, adding a tracking pixel, or improving your text.

However, many conversion rate optimization (CRO) efforts fail because businesses don’t understand the process or don’t have a clear understanding of what’s important and what isn’t.

As it turns out, the process of converting people to sales is not as straightforward as you may think. And it takes time to set up a strategy and deliver value that’s measurable to consumers, especially if you’re new to the industry or have a low conversion rate.

Read the full article on our blog,link in bio!

So many business people hire SEO specialists because they’ve been told, ‘SEO will help increase your visibility on searc...
25/05/2021

So many business people hire SEO specialists because they’ve been told, ‘SEO will help increase your visibility on search engines and eventually drive traffic to your website.’

Well,this is true. SEO will definitely do all these things but what most business people fail to understand is how SEO works and exactly how it helps your business bring in more revenue from the online marketplace.

Read more on our latest blog post.

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02/04/2021

We wish you all a Happy Easter

-The Videogram Team

An SEO audit looks at the technical infrastructure of your website, the on-page elements and offpage essentials to optim...
24/03/2021

An SEO audit looks at the technical infrastructure of your website, the on-page elements and offpage essentials to optimize Search Engine visibility, usability and conversion.

An SEO audit needs to be performed regularly in order for long-term success of your website's performance.

Why You Need an SEO audit?

Before jumping the gun and making random changes to your website, you'll want to complete an SEO audit.

An SEO audit is a means to evaluate the search engine friendliness of your website.

Every website is different — an SEO audit gives a tailored view of how well your website is doing in Google's eyes.

We talk more on SEO and its importance on our blog,link in Bio.

Contact us for a FREE SEO Audit today!

What is SEO and why is it important?In our most recent blog post we tackle this question.It's something that we've been ...
18/03/2021

What is SEO and why is it important?
In our most recent blog post we tackle this question.

It's something that we've been asked over and over again and thought it wise to answer it on our platform so business onwer can understand SEO and its importance

In this blog we also talk about the fundamentals of SEO and how to incorporate it into your marketing strategy.

We also highlight some KPIs that you can use to gauge the effectiveness of your SEO.

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Search engines work to answer user querries by displaying the most relevant answer to a search querry.

Search engines work by looking through millions of web content (articles,PDFs,videos,images etc) with automated programs called crawlers and cataloging the pages depending on what it is about i.e indexing.

Read the full article on our blog
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The best way to use video in your marketing strategy would be to first understand the buyer journey. This is extremely i...
16/03/2021

The best way to use video in your marketing strategy would be to first understand the buyer journey.

This is extremely important because by understanding the buyer/customer journey, you can pre-empt the questions they will have about your product or service.

You will then create a series of videos (video marketing) and place them strategically at each stage of the marketing funnel. This establishes you or your company as an authority in your niche and greatly builds your credibility.

Read the full article on our blog.
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Right now social media advertising is the cheapest form of advertising. It is the only form of advertising that you can ...
13/03/2021

Right now social media advertising is the cheapest form of advertising. It is the only form of advertising that you can reach 1000 people for under $3.

Social media advertising is also considered more effective due to its targeting features.

Using social media targeting, you can reach your target audience by choosing their age,demographics,gender,interests etc.

By having your marketing campaign aligned with your target audience,social media advertising can prove to be a very lucrative form of advertising with a low cost of acquisition.

Read the full article on our blog.
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Social media marketing is a form of marketing whereby businesses use social media to either drive traffic to their websi...
11/03/2021

Social media marketing is a form of marketing whereby businesses use social media to either drive traffic to their website or bring in new leads to their businesses.

Social media marketing also entails using social media advertising. Organic reach is very limited, by using social media advertising you can reach thousands of people at a low price.

Read the full article on our blog
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Social media management involves three key aspects of social media;social media listening and engagement,social media an...
09/03/2021

Social media management involves three key aspects of social media;social media listening and engagement,social media analytics and social media advertising.

We’ll get into what each of this means and how to use it to grow your business.

The integral parts of social media management cannot be automated ie social media listening and engagement,analytics and advertising.

Keep in mind that in order to grow a business,a marketing strategy needs to be put in place and key metrics from analytics are used to lay out the path for future content and figure out what needs tweaking to succesfully market your business online.

This is why businesses need to dedicate time to nurture and grow their audiences.

Read the full article on our blog post.
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Your business depends on it.
01/03/2021

Your business depends on it.

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Nairobi

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