10/03/2020
๐ฅ๐ฏ ๐ฃ๐๐๐ฆ๐๐ฆ ๐ข๐ ๐ฆ๐๐๐๐๐ก๐๐ฅ
๐ ๐๐๐๐๐๐๐:This is whereby the seller tells a story and engages people emotionally. Majority of the people buy offers based on emotions
๐ ๐๐๐๐๐พ: Is whereby the seller brings in the logical perspective as to why you should buy that offer and justifies it.
๐ ๐ค๐ฐ๐ฎ๐ฃ๐ช๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ฆ๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ข๐ต๐ต๐ข๐ค๐ฉ๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ญ๐ฐ๐จ๐ช๐ค๐ข๐ญ ๐ซ๐ถ๐ด๐ต๐ช๐ง๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ฃ๐ณ๐ช๐ฏ๐จ๐ด ๐ช๐ฏ ๐ข ๐ฉ๐ช๐จ๐ฉ ๐ญ๐ช๐ฌ๐ฆ๐ญ๐ช๐ฉ๐ฐ๐ฐ๐ฅ ๐ฐ๐ง ๐ข ๐ด๐ฆ๐ญ๐ญ๐ค
๐ ๐๐๐๐๐๐พ๐ ๐ผ๐๐ฟ ๐๐พ๐ผ๐๐พ๐๐๐:This is used to instill urgency to act fast and buy the product. Buyers who are still not sure if they will purchase or not are forced to buy because they will fear losing out on the opportunity
This technique can also be applied in email marketing and it increases the chances of conversions