Apple North Direction

02/11/2021

Looking for a freelance digital marketer marketer to work on digital strategies on social media (facebook, instagram, linkedin,...)

19/06/2019

Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

For consultation 03 13 34 34

06/06/2019

Having a responsive website has become essential for businesses who are looking to reach digitally their audiences where they can deliver their products or services. Here one of our outstanding clients THE ORDER OF SURVEYORS LEBANON www.ogtl.org , we created their fully dynamic website helping the 1700 members of OGTL to communicate with the main office and facilitate their needs and demands through a linked online platform to the main website. We at AND aim to deliver the best web development services that cooperate with your business needs.

29/05/2019

When you say lunch, say "TABKHITNA", a concept by , one of our food specialised clients. We create the brand identity and related collaterals.

24/05/2019

24/05/2019

The purpose of a marketing funnel (sometimes called a purchasing funnel) is to illustrate the hypothetical journey a customer takes in going from someone who knows nothing about a company to a customer of that company. Basically, a marketing funnel is designed to turn leads into customers.

Here is what each step of the funnel means in the above diagram:

»Awareness: Someone notices your business or offer, for example, maybe they see an ad on LinkedIn or a tweet.

»Interest: You have their awareness and now they decide to find out a bit more about you, for example, maybe they download a free guide.

»Evaluation: In this stage of the funnel you have their interest and they are working out whether you are credible, for example, do you have past customers who back up what you say.

»Trial: They have evaluated you and you look both trustworthy and as though you can solve their problems, so they decide to do business with you in some small way.

»Adoption: This is where they finally decide to become a customer.

Note that how much a company will be prepared to pay to turn an unknown prospect into a customer will very much depend on the lifetime value of that customer (LTV) to the business.

22/05/2019

The 7 types of logos

Monogram logos (or lettermarks)

Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business' name alone

Pictorial marks (or logo symbols)

Abstract logo marks

Mascots

The combination mark

The emblem

22/05/2019

The importance of a website for building credibility is also something that brands need to consider. In today's digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don't may look like they have something to hide.