11/10/2021
WHAT IS THE GO-TO STRATEGY THAT ALL THE MARKETERS WERE RECOMMENDING FOR THEIR AUDIENCE AFTER THE OUTTAGE OF FACEBOOK INC ?
"LIST BUILDING".
(Tools are mentionned in the body).
What is a list ?
It's a database that should contain at least 4 essential yet simple columns.
First name
Last name
E-mail adress
Phone number
Why ? you ask.
1️⃣ These are the people that are going to kickstart your sales, your minimum reach.
By plotting these contacts who are most probably your friends, family, ex-colleagues, and e-mailing them about your startup/product, they would be the first to buy or refer you to a friend.
2️⃣ A second reason why you should build your list is to build an engaged audience on social, and your only way in increasing this following is by e-mailing them using automation tools. Like manychat.
⚠️ Action : Google Hupsot, and create a CRM for free, inside contacts you upload the list as an excel file. EASY!
3️⃣ A third reason is to use them for custom an audience on facebook ads.
⚠️Action: Go to Facebook Ads manager, create a campaign, at the adset level, when choosing audience to create a custom audience, there is a part where you upload your list. it generates fantastic results.
As the start, you will have an advantage in selling which is the personal relationship that joins you with these members of this list. use it wisely.
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