Kaleido.co

13/01/2022

identity Creation for - 3d Project Management Consultants - member of Chalhoub Group

06/10/2021

"𝐓𝐎 𝐒𝐌𝐄𝐋𝐋 𝐈𝐓 𝐈𝐒 𝐓𝐎 𝐋𝐎𝐕𝐄 𝐈𝐓" - Adesua Etomi Wellington

Viva Plus VIVA GOLD launch campaign in 🇳🇬
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27/09/2021

The New Secret to Your Smile 😊
Oracare product launch campaign in Kano Nigeria 🇳🇬
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29/07/2021

𝗙𝗘𝗔𝗥 𝗡𝗢 𝗦𝗧𝗔𝗜𝗡
Outdoor Promo Campaign for Plus Laundry Detergent with the brand’s ambassador
Out now in Nigeria!

29/03/2021

judiapril.com — A digital transformation and eCommerce experience to help progress a iconic retail house of beauty brands. Judi April is a cosmetic retail company that sells beauty products in the traditional retail store with a selection of curated brands such as Kérastase, L’Oréal, Maybelline, Memoriz Dermacol, Kryolan and BeautyNails.


As part of its evolution, Judi April looked to expand through an eCommerce transformation. KALEIDO was commissioned as a partner to help the brand stand out by appealing to a new generation of customers while maintaining its loyal clientele. The client challenged us to craft a new digital experience that brings forward the brand’s unique qualities while also providing a fully automated, industry-leading shopping experience.




Read full case study on http://kaleido.co/work/62/judi-april-cosmetics-online-store

12/02/2021

PepsiCo Rebrands Aunt Jemima as Pearl Milling Company, Retiring Racist Character:

Pearl Milling Company products will hit grocery stores shelves in June 2021, the company said.

12/01/2021

𝐓𝐇𝐄 𝐊𝐈𝐍𝐆'𝐒 𝐆𝐀𝐌𝐁𝐈𝐓
𝙉𝙚𝙬 𝙇𝙤𝙜𝙤 𝙖𝙣𝙙 𝙄𝙙𝙚𝙣𝙩𝙞𝙩𝙮 𝙛𝙤𝙧 𝘽𝙪𝙧𝙜𝙚𝙧 𝙆𝙞𝙣𝙜

American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie.

The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.

Burger King has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as "mouthwatering, big and bold, playfully irreverent and proudly true".

As part of this revamp the fast-food chain has ditched its previous logo, introduced in 1999, in favor of a flat design that is more aligned with the logo used by the brand throughout the 1970s, 80s and 90s. The seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun. The selected colors are rich and bold, inspired by BK’s flame grilling.

Alongside the new logo, Jones Knowles Ritchie has redesigned the brand's food packaging which will include the items' names in a new custom typeface called 𝗙𝗹𝗮𝗺𝗲 𝗦𝗮𝗻𝘀.

Perhaps the fresh design and familiarity could re-ignite diners' interest in Burger King. Whopper anyone?

11/01/2021

𝗣𝗙𝗜𝗭𝗘𝗥 𝗧𝗥𝗜𝗘𝗦 𝗧𝗢 𝗜𝗡𝗝𝗘𝗖𝗧 𝗦𝗢𝗠𝗘 𝗟𝗜𝗙𝗘 𝗜𝗡𝗧𝗢 𝗜𝗧𝗦 𝗟𝗢𝗚𝗢.
𝘐𝘵'𝘴 𝘯𝘰𝘵 𝘪𝘮𝘮𝘶𝘯𝘦 𝘵𝘰 𝘤𝘳𝘪𝘵𝘪𝘤𝘪𝘴𝘮.

You may have heard of pharmaceutical company Pfizer over the last few months, with it having jointly created a somewhat notable vaccine. Keen to emphasize its "extraordinary focus on science", the company has revealed full rebranding, doing away with its blue pill-shaped logo.

The new logo features a double helix spiral, and marks the first major redesign for Pfizer in 70 years. The replacement of the pill with DNA is said to signify a shift from commerce to science, and while hardly one of the best logos of all time, it's an appropriately clean, clinical new look – if a little dull.

The logo won’t win any design awards. Even with the swirling mark, it still has the corporate look of a gray suit. But it does a better job of capturing Pfizer’s aspirations than the previous logo, and helps the company shed some of the less savory aspects of the pharma industry’s image, like opioids and erectile dysfunction pills.

Along with the updated logo, the rebrand includes a new typeface, Noto Sans. Designed by Google, the font family is, according to Pfizer, "sleek and practical, minimal and inviting – and asserts itself only when asked to" (presumably that means it also comes in bold).

Pfizer has also stripped its eight-color palette down to a simplified, two-tone blue color scheme. "In an industry awash with blue," Pfizer says, "we're doubling down". Fair enough.

23/12/2020

We have relocated to 𝐁𝐞𝐢𝐫𝐮𝐭 𝐒𝐲𝐦𝐩𝐨𝐬𝐢𝐮𝐦 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐂𝐞𝐧𝐭𝐞𝐫 - Horch Tabet

08/12/2020

𝗞𝗲𝗹𝗹𝗼𝗴𝗴'𝘀 𝗜𝗦 𝗖𝗛𝗔𝗡𝗚𝗜𝗡𝗚 𝗠𝗥. 𝗣𝗥𝗜𝗡𝗚𝗟𝗘𝗦' 𝗟𝗢𝗢𝗞 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗧𝗜𝗠𝗘 𝗜𝗡 𝟮𝟬 𝗬𝗘𝗔𝗥𝗦!

The Pringles logo features the head of a fictional character. It is essentially a stylized cartoon caricature of Julius Pringles, a baker of the marketing legend. Until 2002, the mascot had eyebrows and a black bow tie with the brand name. Later versions look modern: designer Louis R. Dixon gave them a three-dimensional look and brought the word “Pringles” out of the tie.

28/11/2020

Trente-Huit38 Home Deco: Decorative Items & Artisan Table Settings

Brand Name and Logo Creation by Kaleido.co

27/11/2020

Hello Sin El Fil! We are moving to BEIRUT SYMPOSIUM in the coming days. See you there!