Andrew Lanka Hotel Marketing and consultancy

07/12/2020

Would you climb it? 😲

the Ambuluwawa Tower, Sri Lanka

https://www.instagram.com/p/CIdqlXsMvtL/

26/10/2020

01/12/2019

Not all travelers carry a laptop or have access to a computer while travelling but they definitely have a smartphone or a tablet. Many OT As are optimized for mobile devices, allowing travelers to book and even pay for a tour from their tiny screens. What more, most tours sold on OTAs do not require a paper ticket, making it easy for travelers to just show up and enjoy the experience.

01/12/2019

Why Are Online Travel Agents Important?

Online travel agents are increasingly important for hotels, because they serve as both a marketing and a distribution channel. A growing number of potential guests now turn to OTAs to search for their hotels, because they function as a kind of ‘one stop shop’, allowing them to easily search for hotels, read reviews, and compare prices.

In addition, hotels that are listed on online travel agent websites can also benefit from what is sometimes referred to as the ‘billboard effect’. This refers to the fact that OTAs can provide a form of advertising, making their users aware of the hotels on their platform. After gaining this awareness, users may then decide to research a hotel and perhaps even go on to make a direct booking through the hotel website.

01/12/2019

Why is Hotel Marketing Important?

Within the hotel and hospitality industry, competition is one of the single biggest challenges for individual hotels to contend with. Hotel marketing is essential, as it is the way hotels are able to promote their property, highlight its unique features, ensure it stands out from rivals, and establish the benefits of staying there.Ultimately, keeping up with the latest hotel marketing trends and engaging customers through marketing can help hotel owners to maximize the number of bookings they generate, and the revenue they bring in.

01/12/2019

A Sales and marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmed to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.

The manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.

A manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.

The Sales and marketing team has a substantial influence on the profitability of the business.

He or she have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company.

When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives.

01/12/2019

SEARCH ENGINE OPTIMIZATION
An effective Search Engine Optimization (SEO) strategy is essential to make sure your guests can find your website quickly and easily. The e Tourism SEO strategy focuses on prominent search engines such as Google, Yahoo and Bing. This involves Search Engine Promotion, which is a combination of multiple on-page and off-page techniques. For more information onSearch Engine Opimisation.

FACEBOOK PAGE DESIGN
As more and more hotels develop their social networking profile it is important that yours includes certain vital call to actions to drive online bookings. We want to help you design a custom page for your hotel to help you engage with a wider internet community, manage your online reputation and generate more guest bookings. For more information onpage Design.

EMAIL MARKETING
Email Marketing is a powerful way to increase direct reservations. As the old saying goes, It's easier to sell to your existing guests, than it is to new guests.The fact is, less than 5% of resort managers regularly connect with their past guests, crazy, right? If you're not connecting with them, you can bet your competition is! For more information on Email Marketing.

PHOTOGRAPHY
They say an image is worth a 1000 words, but in the travel industry it is worth so much more. We provide an affordable and professional photography service designed to showcase your property's best features and increase your direct reservations. From onsite facilities to local attractions, we capture all of your best selling points and bring them alive for the prospective guests browsing your website. For more information on our Photography services.

Video Services
In no industry is this potential greater than in the travel and tourism sector, where the product for sale is an aspirational experience which can be difficult to convey with text alone. And with search rapidly changing to accommodate the world’s fascination with social media, online video is about to get even more important. Find more information on the eTourism Video Services.

GUEST ANALYSIS
Do you know where your next guest will come from? Do you know who your repeat guests are? Can you name the 50 suburbs in Australia which generate your most profitable business? Repeat guests are critical to the success of your business. Understanding and addressing their needs is one of the most powerful marketing strategies out there. For more information on ourGuest Analaysis marketing service.