30/07/2026
Hashtags aren’t dead.
They’re just no longer the strategy they used to be.
Most platforms today understand your content through much more than hashtags. They look at your captions, keywords, engagement, watch time, shares, saves, and how people interact with your content.
Hashtags still have a place, but they’re no longer the magic trick many creators think they are.
I’d rather spend 30 extra minutes improving my content than 30 minutes searching for the “perfect” hashtags.
Create content worth discovering.
Not content that depends on hashtags to be discovered.
👇 I recently put together a research-backed PDF on how hashtags actually work today across major social platforms.
Comment “HASHTAGS” below, and I’ll send it to you. 📩