22/06/2020
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is the face of a brand.
Brand identity consists of various elements, including:
🔹Logo or wordmark
🔹Different logo variations
🔹Key brand colors and color palette
🔹Typefaces
🔹Typographic treatments
🔹A consistent style for images and content
🔹Library of graphical elements
🔹Style guide
Brand identity is how you want your customers and prospective customers to perceive your brand or your products and services.
Brand identity is important for companies of all sizes, not only large companies.
More details - https://www.ceylondigitalmarketing.com/branding/
