Creativizt Communication Sri Lanka,

02/06/2020

මෙවර මහමැතිවරනයේදි ඔබ FACE BOOK Marketing Campaign සදහා ඔබ විශේශ තැනක් දිය යුතුය.ඔබගෙ ජන්ද ව‍ය්‍යාපරයේ FACE BOOK Marketing Campaign සදහා අපව අමතන්න.

02/06/2020

22/05/2020

10 Common Mistakes Political
Campaigns Make on Facebook

Here are easy to avoid, correctable issues with any Political page

1. Not promoting it
The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first. Once you create a page it needs to be promoted for voters and supporters to ever find it. Add a link to the page wherever you can online, including the campaign website, Twitter account, and Youtube video descriptions. Additionally, promote the page offline in places like on direct mail, campaign literature, TV ads, and in a candidate’s stump speeches.
Targeting Facebook ads to voters and potential supporters can also be tremendously cost-effective, so use some of the money budgeted for online ads (you are, right?) to promote the page.

2. Setting up a personal profile for a campaign
This is very basic, but I still see many campaigns get this wrong. Campaigns should be using a page, not a personal profile for a candidate.

3. Having both a personal profile and a page for a candidate

It’s the year 2020 and most people are on Facebook, including many candidates. Additionally, many candidates have been on Facebook for years now and accumulated quite a few friends. So the question often pops up on what should be done with a personal profile while a campaign is going on. It's best to simply hide the personal one through the duration of the campaign so voters don’t get confused trying to decide which place to connect.

4. Neglecting to set up a vanity Facebook url (and as soon as possible)

As soon as a page hits a certain level of “likes” (currently 25), a personalized url can be set up for the page that makes it much easier to remember. For instance, the default url for your page will look something like: http://www.facebook.com/pages/Bob-Smithford/143854752232314.
A personalized Facebook url allows it to be a much simpler: http://www.facebook.com/bobsmithford.
Also, while this isn’t always possible, ideally this should be the same as your domain and usernames for every social network you are on. For example, take the Obama campaign: the domain name is barackobama.com, the Facebook url is facebook.com/barackobama, the Twitter username is , and the Youtube username is BarackObama. Keeping a name the same across platforms makes it much easier for supporters to find the pages.

5. Promoting a page on print and TV with just an icon instead of a url
On the web you can simply click an icon and it will take you to the website -- but you can’t do this with a postcard or TV ad, so including a url is import so supporters can find a candidate’s page.

In the same way that you wouldn’t add an icon of a website and tell people to go there without mentioning the url, don't only add a Facebook icon and expect people to find it on their own. Use the personalized url set up for your page and include that on any print or video pieces the campaign puts out.

6. Never looking at Facebook Insights

I’ve often found campaigns don’t realize the wealth of information they have access to through the Insights tab on a for the page. There a wide range of data that can provide insights things like:
• the demographic makeup of those who “like” a page
• the best times for posting and the most interacted with type of posts
• the number of people reached through a post
• number of interactions with a post
• how many times a page has been viewed

7. Not setting up a custom landing tab
Facebook allows a tab other than the wall to be designated as the first tab visitors will see that visit a page and are not yet fans. Facebook also gives us the ability to customize a tab specifically how we want it. By combining these two options, campaigns have a great opportunity to convert interested voters into supporters and supporters into donors, volunteers, and more. By default, visitors are shown the wall of a page.
As an example, take a look at how Mitt Romney's landing tab is currently set up. While there is more to it than is probably necessary, it includes valuable elements like email signup, donation call to action, and more information for voters on why Romney should be President.
Another example is the signup shown on Elizabeth Warren's page:

8. Auto-posting tweets to Facebook
Facebook and Twitter may both be social networks, but both are different from each other in how best to use them. Many campaigns are tempted to autopost tweets from a campaign Twitter account to a page (or vice versa), but doing doing so removes the ability to customize messaging for the platform.
There many reasons not to do this, but here are a few:
• Facebook allows more characters than Twitter, so it makes sense to take advantage of that and use when necessary
• Facebook gives users the ability to attach links, videos, and picture with a status update. This is lost when autoposting
• It looks lazy to voters
• There's a good chance a campaign will not notice and consequently not respond to any comments people may leave on the Facebook update
• It's much more likely that you will inadvertently barrage users with too many status updates because Twitter is set up for more frequent updates than Facebook
9. Using the page to dump press releases and official statements
Keep the press releases and official statements to the reporters and customize your message with a more personal feel for people on Facebook. Press releases are boring, so resist the urge to directly post these to a page. If you do, don't expect fans to actually want to read what is posted. Instead post pictures, videos, and shorter messages that people will actually look at.
Compare North Carolina Governor Bev Perdue’s page to Florida Governor Rick Scott’s page. Which do you find more interesting?


10. Adding the position sought to the candidate’s page title
This is something I know other people disagree with, but I strongly believe that the title for a page should only be the candidate’s name and nothing more. For example, use “Frank Miller” instead of “Frank Miller for Springfield City Council” because once Frank Miller gets elected, he will want to keep using the page but the “for Springfield City Council” will no longer be correct. Alternatively, if Frank loses and runs for mayor in two years, the previous page will no longer be able to be used and the campaign will have to start from scratch again.
Facebook doesn’t allow changing a page title if there are over 100 likes, and it’s an awful feeling when you realize the page you worked hard to build to hundreds or thousands of fans is no longer able to be used because the title is incorrect. Keep it simple and stick with solely the candidate’s name -- in the long run you will be glad.

22/05/2020

FACEBOOK CAMPAIGN STRATEGY FOR POLITICAL CANDIDATES
Mar 11, 2019 by Krish Udaya

How to Establish a Winning Facebook Campaign Strategy
When you’re getting ready to run, one of the first things to think about is establishing a Facebook campaign strategy. No matter what level of office you are running for, Facebook is one of the most powerful communications tools modern-day political campaigns have. This can be where you announce your candidacy online, and how you update and communicate with supporters throughout your campaign. And while the possibilities are endless, it is important to be thoughtful and strategic about how you post, what you post, and when you post.

Planning Ahead
We know it won’t be news to you that when you’re running for office, there’s never enough time in the day – especially the closer you get to Election Day. For this reason, it’s a best practice to create a social media calendar at the start of your campaign that outlines what you will be talking about generally on the campaign’s social media each week.
Once you’ve set up your calendar, you can use it to inform your Facebook campaign strategy. For example, how often will you plan on writing posts? Will you be writing mostly standard posts, or getting creative and using features such as Facebook live? As a general rule of thumb, you should aim to post on Facebook at least three times a week. Once you’ve decided on your general Facebook campaign strategy, you can start to write and schedule out your posts. Some posts you can create at the start of the campaign, such as volunteer appreciation posts or GOTV posts. You can schedule these out directly through Facebook’s platform by clicking on the arrow next to the “Publish” button, and then click “Schedule.” Other posts you can plan out on a weekly basis based on the current events of the campaign. However, it is important to make sure that whatever you post fits into your Facebook campaign strategy and your social media calendar that you set at the beginning of your campaign.

Writing Content: Posting with a Purpose
Part of your Facebook campaign strategy should be making sure that every action you take has a purpose. Therefore, when writing a Facebook post, it is important to define the goal of each post. Is your goal to obtain general visibility, or do you hope to drive sign ups or donations? Once you’ve identified your goal, you should choose a call to action accordingly. If your goal is to gain visibility, you may want to ask your followers to like or share your post to get it in front of more eyeballs. If your goal is instead to drive donations, your call to action might be to click on a link to donate to the campaign. And one last thing before you post! Always, always, always proofread before posting.
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At the start of your campaign, you and your team should brainstorm 1-3 campaign hashtags that you can use in most of your Facebook posts. If the opportunity exists, come up with a clever or unique hashtag. For example, for a candidate with the last name Flynn, a good hashtag maybe .
In addition to including your campaign hashtags on your Facebook posts, you should also use additional topical hashtags and tag relevant organizations. For example, if you attend a Planned Parenthood rally, you may want to use a common hashtag such as and tag the local Planned Parenthood’s page. This makes sure that more people will see your post and increases the likelihood that your post is shared.

Keeping Your Supporters in the Loop
While it’s important to have a chunk of Facebook posts planned out in advance, your Facebook campaign strategy should also include room to share current news about your campaign on Facebook on a very regular basis. This helps donors see that you are working hard, and lets supporters feel engaged with your campaign. This might mean having Facebook lives that make your supporters feel like they are on the campaign trail with you, or it might mean publishing a pre-recorded clip from a speech at a recent event, a picture of you canvassing with volunteers, or a link to an op-ed in support your candidacy. You can also let your supporters know about future events you plan to host or attend by using the Facebook events tool.

Tracking Comments
Once you’ve posted, your work is far from done. It is important to track comments on your Facebook post. Although you cannot anticipate how people will react to every post you write, part of your Facebook campaign strategy should be ensuring that you stay engaged with your Facebook followers after you share anything on Facebook
If there are negative comments that are damaging or untruthful, be sure to hide them so that fewer people see or engage with the comments. On the other hand, if there are questions or positive comments on your post that prompt response, always tries to respond and engage. This gives supporters the feeling that you care about them and will be responsive once in office.

Be Creative
In the end, there is no one perfect Facebook campaign strategy or one way to run your page. Just like many social media tools, it is constantly evolving, and every cycle we see candidates come up with new ways to engage their audience and elevate their online presence. It’s important to follow these guidelines, it’s just as important to get creative, think outside the box, and just have fun with it!

22/05/2020

ජයග්‍රාහී ෆේස්බුක් මැතිවරණ ව්‍යාපාර උපාය මාර්ගයක් ස්ථාපිත කරන්නේ කෙසේද?

ඔබගේ මැතිවරණ ව්‍යාපාරය මෙහෙයවීමට ඔබ සූදානම් වන විට, මුලින්ම සිතා බැලිය යුත්තේ ෆේස්බුක් ප්‍රචාරණ උපාය මාර්ගයක් ස්ථාපිත කිරීමයි. ඔබ කුමන මට්ටමේ මැතිවරණ ව්‍යාපාරයක් සඳහා ඉදිරිපත් වුවද, ෆේස්බුක් යනු නූතන දේශපාලන ව්‍යාපාරවල ඇති ප්‍රබල සන්නිවේදන මෙවලම්වලින් එකකි. ඔබේ අපේක්ෂකත්වය ප්‍රකාශයට පත් කල පසු Face Book වලින් පමනක් ඔබගෙ ජන්ද ව්‍යාපරයේන් 60 % ප්‍රමානයක් වන ප්‍රචාරන කටයුතු කලහකි බව ඔබ දන්නවද?
ඔබේ ව්‍යාපාරය පුරාම ආධාරකරුවන් සමඟ on line සම්බන්ද විම හා සන්නිවේදනය කරන්නේ කෙසේද ? ඔබ පළ කරන ආකාරය, ඔබ පළ කරන දේ සහ ඔබ පළ කරන වෙලාව කල්පනාකාරීව හා උපායශීලීව සිටීම ඉතා වැදගත්ය.
මෙ දෙවල් ඔබ Face Book ප්‍රචාරනයේ අත්දැකිම් බහුල කෙනෙක් සමග කෙරුවොත් ඔබගෙ ජයග්‍රහනය නොවැලැක්විය හැක.

23/04/2020

Be responsible. Stay Indoors. Stay Safe. Stay Healthy. Take a pledge to follow tomorrow and help stop the spread of in India.

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