Alternaet

06/03/2018

The golden rule: context is key!

When several high-profile brands expressed their apprehension about transparency, viewability and inappropriate content, other advertisers started pumping the brakes on their digital video spend—particularly on YouTube, the target of some of the sharpest barbs.

14/02/2018

The golden rule: quality over quantity!

Obvious.ly partnered up with Cunard Line to bring influencers (and their massive audience numbers) on deck.

30/01/2018

The change will be rolling out to Sri Lanka and countries across the world later in the year.

Starting today, Facebook’s News Feed will serve up more local news for users in the United States. The change may roll out to other countries later this year. Plans to surface more local cont…

03/01/2018

"According to Sensor Tower, non-game app revenue grew by 66 per cent from $24m in 2016 to an estimated $38m in 2017, while mobile gaming was up 5.2 per cent from $150m to approximately $158m."

Global app spending surpassed $196m on the App Store and Play Store combined – excluding Android revenue in China – on Christmas day 2017, up 12.3 per cent from the around $174m spent the year prior. According to Sensor Tower , non-game app revenue grew by 66 per cent from $24m in 2016 to an est...

18/12/2017

Will users embrace or reject this potential change?

Facebook will test pre-roll video ads in January, allowing 6-second ads to run ahead of shows in its Watch video hub, and it is changing how it promotes shows.

04/12/2017

Much like Facebook's explore feed, can Snapchat separate relationships from interests?

Depending on how users respond, the big Snapchat redesign will have an either negative or transformative effect on Snap's young business.

23/11/2017

Zenith calculates an average growth rate of 21% a year, to reach $84.9bn in 2019.

67 per cent of digital display advertising will be traded programmatically by 2019, up from 59 per cent this year, with the value of advertising sold reaching nearly $85bn. According to Zenith, the value of advertising sold programmatically will be $57.5.bn this year, but that will grow at an averag...

30/10/2017

📝

The Washington Post and Teen Vogue lead Adweek’s Digital Publishing Hotlist honorees.

19/10/2017

🚀🚀🚀

A new Sparks & Honey culture report explores the business and marketing opportunities open to brands and agencies around space.

10/10/2017

Some must-read data!

It can be an elusive platform, even for experienced marketers.

22/09/2017

TGIF - another day to be productive at Alternaet HQ!